10 key takeaways from Digipharm 2011by Henrik Ahlqvistthe @vortexsurfer<br />27-30 September 2011 in London <br />#digipharm<br />http://www.healthnetworkcommunications.com/2011/digipharm-europe/ <br />
1.<br />Social media is probably overrated in pharma <br />More than half of delegates said “Yes” to this proposition<br />
2.<br />However: There are still some really impressive uses of SM in pharma<br />@dawidge showed some cool Pfizer SM cases: <br /><ul><li>Corporate FB pages in several countries (including strategy and tactics behind them)
Can you feel my pain in several different languages
Sign a petition for patient "Bill of Rights“</li></li></ul><li>3.<br />There are some exciting new technologies for engagement: <br />Gamification <br />Augmented reality <br />Mobile website before native app<br />
4.<br />Physicians’ social networks are important to all pharma companies,<br />but respect that you are a guest in their house,<br />and those networks are HUGE in Asia.<br />
5.<br />Digital must be included in brand plans <br />and brand managers, compliance officers and legal must be involved in all digital projects from early phase. <br />
6.<br />ROI is important<br />but digital investments are unfairly expected to deliver precise and highly positive ROI. Have you ever asked your brand teams if they measure ROC (return on conference)?<br />Also, what is the cost of no investment?<br />
7.<br />BoehringerIngelheim has an awesome digital presence and seems like a really cool place to work, pls call me in 2-4 yrs ;-)<br /><ul><li>Emily Baier spoke about the DRIVE4COPD campaign, including clear objectives, strategy and tactics
Judith von Gordon showed the James Bond style SM monitoring tool
Mark Petersen shared his experiences on gamification and walked us through a really well performed game project, DrTrombino</li></li></ul><li>8.<br />Be ethical <br />Ethics -> Compliance rules -> The law <br />Have good intentions<br />
9.<br />It's all about engagement!<br />Forget old school KPIs like website traffic or app downloads<br />Think like an e-commerce website, think conversion<br />Conversion = engagement with your target group<br />
The end<br />Thanks to all at #digipharm<br />especially Sam and Paul at Bluelight Partners for hosting the pre-conference workshop on new technologies<br />also special thanks to all smart and friendly #hcsmeu people<br />Tack så mycket<br />/henrik <br />
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