Future	  Strategies	  for	  Special	  Librarians	  Stephen	  Abram,	  MLS	  International	  Conference	  on	  Asian	  Spec...
Librarian	  Magic	  
The Complex Value PropositionSmelly                             OrYellow                             SexLiquid            ...
5SLA	  Alignment	  Research	  Highlights:	  •  Relationships,	  Networks,	  Collaboration	  •  Speed	  –	  Save	  Time	  •...
Grocery	  Stores	  
Cookbooks,	  Chefs	  .	  .	  .	  
Cookbooks,	  Chefs	  .	  .	  .	  
Meals	  
Remaining	  Relevant	  and	  Having	  a	  Positive	  Impact	  
Up	  Your	  Game	  •  Know	  your	  local	  community	  demographics	  •  Focus	  on	  needs	  assessment	  and	  social	 ...
Up	  Your	  Game	  •  Mobile	  •  Content	  •  Merge	  with	  records	  management	  and	  archives	  •  Sensemaking	  
What	  are	  the	  real	  issues?	  • 	  Craft	  versus	  Industrial	  Strength	  • 	  Personal	  service	  only	  when	  ...
Up	  Your	  Game	  •  Start	  offering	  diplomas	  and	  certiUicates	  •  The	  Non-­‐credit	  Course	  •  Look	  for	  ...
Up	  Your	  Game	  •  Learn	  how	  to	  reach	  and	  teach	  online	  •  Teach	  how	  to	  learn	  online	  •  Teach	  ...
Up	  Your	  Game	  •  Align	  with	  Collections	  –	  But	  add	  virtual	  experiences	  •  Start	  being	  Mobile	  in	...
The newbibliography and    collection  development                   Ask Us, KNOWLEDGE                         PORTALS    ...
Up	  Your	  Game	  •  Take	  the	  strong	  ‘library’	  brand	  and	  add	  dimension	  of	  “Librarian”	  •  Personal	  b...
Up	  Your	  Game	  •  Grow	  collections	  investments	  in	  strategic	  areas	  •  Develop	  hybrid	  strategies	  that	...
Up	  Your	  Game	  •  OCLC	  Linked	  Data	  &	  APIs	  •  DPLA	  Vault	  &	  APIs	  •  3D,	  learning	  object,	  LibGuid...
Up	  Your	  Game	  •  Embedded	  team	  member	  •  Embedded	  teacher	  •  Embedded	  research	  coach	  •  Embedded	  pe...
Up	  Your	  Game	  •  Dog,	  Star,	  Cow,	  Problem	  Child/?	  •  Reduce	  investment	  in	  successes	  –	  This	  isn’t...
Being	  Open	  to	  Ambiguity	       Be	  the	  Change	  We	  Want	  to	  See	  
Stephen	  Abram,	  MLS,	  FSLA	  Consultant,	  Dysart	  &	  Jones/Lighthouse	  Partners	                                  ...
Stephen Abram
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Stephen Abram

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Presented at International Conference of Asian Special Libraries, Manila, 10-12 April 2013

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Stephen Abram

  1. 1. Future  Strategies  for  Special  Librarians  Stephen  Abram,  MLS  International  Conference  on  Asian  Special  Libraries  Manila,  Philippines  April  11,  2013  
  2. 2. Librarian  Magic  
  3. 3. The Complex Value PropositionSmelly OrYellow SexLiquid Appeal?
  4. 4. 5SLA  Alignment  Research  Highlights:  •  Relationships,  Networks,  Collaboration  •  Speed  –  Save  Time  •  Packaging  for  Added  Value  Answers  •  Educate  and  Train  
  5. 5. Grocery  Stores  
  6. 6. Cookbooks,  Chefs  .  .  .  
  7. 7. Cookbooks,  Chefs  .  .  .  
  8. 8. Meals  
  9. 9. Remaining  Relevant  and  Having  a  Positive  Impact  
  10. 10. Up  Your  Game  •  Know  your  local  community  demographics  •  Focus  on  needs  assessment  and  social  assessments  •  Outreach  versus  engagement  and  partnerships  •  Prioritize:  Love  all,  Serve  all,  Save  the  World  means  nothing   gets  done  •  Priorities  are  SMART:  SpeciUic,  Measurable,  Attainable,   Relevant,  &  Time  bound  •  Look  for  partnerships  that  add  value  
  11. 11. Up  Your  Game  •  Mobile  •  Content  •  Merge  with  records  management  and  archives  •  Sensemaking  
  12. 12. What  are  the  real  issues?  •   Craft  versus  Industrial  Strength  •   Personal  service  only  when  there’s  impact  •   Pilot,  Project,  Initiative  versus  Portfolio  Strategy  •   Hand-­‐knitted  prototypes  versus  Production   •  e.g.  Information  Literacy  and  Fluency  initiatives   •  Discovery  versus  Search  versus  Deep  Search   •  eLearning  units  and  program  dissemination     •  Citation  and  information  ethics   •  Content  and  repository  archipelagos  •   Strategic  Analytics  •       Value  &  Impact  Measures  •         Behaviours,  Satisfaction  •         Economic  and  strategic  alignment  
  13. 13. Up  Your  Game  •  Start  offering  diplomas  and  certiUicates  •  The  Non-­‐credit  Course  •  Look  for  internal  partnerships  that  add  value  •  Offer  real  educational  opportunities  not  just  adjacencies  •  What  courses  to  you  offer  or  recommend?  (TED,  Khan   Academy,  MOOCs,    etc.)  •  Play  and  connect  yourself  
  14. 14. Up  Your  Game  •  Learn  how  to  reach  and  teach  online  •  Teach  how  to  learn  online  •  Teach  how  to  research  online  •  Everyone  in  academic  libraries  should  be  focused  on  teaching/ researching  Uirst,  then  library  •  Learn  more  systems  than  one!  •  Be  obsessive  about  consultation,  recommendations  and  advice  •  Social  alignment  rules  and  use  the  tools  
  15. 15. Up  Your  Game  •  Align  with  Collections  –  But  add  virtual  experiences  •  Start  being  Mobile  in  the  extreme  •  Look  for  partnerships  that  add  value  •  Focus  on  relationship  management  /  liaisons  •  Ensure  the  program  delivery  person  is  embedded  including   librarians  •  What  are  your  top  learning  or  research  domains?  Start  there.  •  Don’t  go  it  alone.  Build  scalability  and  sustainability.  •  Look  for  replicability  –  look  for  commonalities  
  16. 16. The newbibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  17. 17. Up  Your  Game  •  Take  the  strong  ‘library’  brand  and  add  dimension  of  “Librarian”  •  Personal  branding  –  Who  are  you  and  your  team?  Promote  them.  •  Program  branding  •  Take  risks  for  attention  (AIDA)  •  Embed  your  brand  beyond  the  library  walls  and  virtually  •  Go  beyond  the  information  brand  to  informing,  creating,  and  social  
  18. 18. Up  Your  Game  •  Grow  collections  investments  in  strategic  areas  •  Develop  hybrid  strategies  that  are  consistent  and  integrated  for   digital  and  print  and  programs  •  Be  obsessive  about  consultation,  recommendations  and  advice  •  Integrate  virtual  and  physical  –  hybridize  •  Social  alignment  rules  
  19. 19. Up  Your  Game  •  OCLC  Linked  Data  &  APIs  •  DPLA  Vault  &  APIs  •  3D,  learning  object,  LibGuides,  audio,  or  streaming  media  repositories  •  Understand  Pedagogy  in  the  context  of  student  experiences  and   educational  goals  •  Understand  human  development  from  teens  to  adult  learning  •  Understand  the  projects  •  Makerspace…  laboratories  –  onsite  relevance  •  Consider  partnerships  to  put  librarians  into  real  liaison  •  Consider  coaches  and  tutoring  partnerships  
  20. 20. Up  Your  Game  •  Embedded  team  member  •  Embedded  teacher  •  Embedded  research  coach  •  Embedded  personal  librarian  •  Reintermediation  
  21. 21. Up  Your  Game  •  Dog,  Star,  Cow,  Problem  Child/?  •  Reduce  investment  in  successes  –  This  isn’t  a  typo  •  Increase  investment  in  future  successes  –  learn  from  failing  •  Look  at  TCO  -­‐  Do  NOT  value  your  own  time  at  zero  •  Look  at  all  costs  incurred  and  not  just  hard  costs  •  Review  opportunity    costs  in  soft  costs  
  22. 22. Being  Open  to  Ambiguity   Be  the  Change  We  Want  to  See  
  23. 23. Stephen  Abram,  MLS,  FSLA  Consultant,  Dysart  &  Jones/Lighthouse  Partners   Cel:  416-­‐669-­‐4855   stephen.abram@gmail.com   Stephen’s  Lighthouse  Blog   hJp://stephenslighthouse.com   Facebook,  Pinterest,  Tumblr:  Stephen  Abram   LinkedIn  /  Plaxo:  Stephen  Abram   TwiJer:  @sabram   SlideShare:  StephenAbram1  

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