VolunteerMatch Solutions BPN Webinar: Social Media + Corporate Responsibility


Published on

June 2012 Best Practice Network Webinar, presented by VolunteerMatch

Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.

Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.

About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.

John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.

Published in: Business, Economy & Finance
1 Comment
1 Like
  • Hello,I am so happy to get you as partners,I get a problems in hearing videos in my computer and this it making me to fail in a volunteers webinar programs for a long time,please give me your instruction in my email or by using my phone number +255784359346 ,or please give me instructions for success,WELCOME FOR JOINING WITH US AS A VOLUNTEERS PARTNERS FOR SUPPORTING OUR WODEF NONPROFIT ORGANIZATION IN OUR EDUCATION PROJECT TO THE ORPHANS AND FORSAKEN KIDS ALL THE BEST .your friend Pastor Tumaini George Mbaga Director.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

VolunteerMatch Solutions BPN Webinar: Social Media + Corporate Responsibility

  1. 1. SOCIAL MEDIA + CR: How to Amplify & Measure Your Impact Susan McPherson John GordonSVP/Director, Global Marketing SVP, Digital Fenton Fenton @susanmcp1 @j6ordon
  2. 2. How To Ask Questions• Type questions into the box on the right side of the your screen• Submit via Twitter to @VM_Solutions using “#VMbpn”• We will pose questions at the end of the presentation• A copy of the sides will be circulated after the event VolunteerMatch makes it easier to manage successful community engagement programs.
  3. 3. SOCIAL MEDIA +CORPORATE RESPONSIBILITYHow to Amplify and Measure Your ImpactJohn Gordon, SVP Digital, @j6ordonSusan McPherson, SVP/Director of Global Marketing, @susanmcp1
  4. 4. Is your company usingsocial media to engage around corporate responsibility?
  5. 5. A company’s CSR program can be responsible for more than 40% of its reputation.
  6. 6. PoliticalPersonal Commercial CSR
  8. 8. #1: Lead from the top AND the bottom.
  9. 9. A TRULY SOCIAL BUSINESS•Knows they no longer own theconversation about their brand•Listens to stakeholders•Engages stakeholders in anongoing conversation•Gives and receives
  10. 10. #2: Be consistent.
  11. 11. 14
  12. 12. How are you measuring your success? 1. Surveys/Polls 2. One-on-one questions 3. Media imprints/clips 4. All of the above 5. None
  13. 13. Available atwww.fenton.com/resources
  14. 14. #3: Communicate and share.
  15. 15. AddListen Ask Relate Value
  16. 16. #4: Invest.
  17. 17. CustomerMedia You
  18. 18. #5: Your customers are your greatest salespeople.
  19. 19. #5: Have fun.
  20. 20. SOCIAL MEDIA + CORPORATE RESPONSIBILITY How to Amplify and Measure Your ImpactJohn Gordon, SVP Digital, @j6ordonSusan McPherson, SVP/Director of Global Marketing, @susanmcp1
  21. 21. Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_Solutions VolunteerMatch makes it easier to manage successful community engagement programs.
  22. 22. Upcoming Session: JulySmall Business, Big Engagement:Trends & Best Practices in Using Social Mediato Tell the Small Business CSR StoryGuest Speaker:Julie DixonDeputy Director of the Center for Social Impact CommunicationGeorgetown UniversityRegister:https://www1.gotomeeting.com/register/488892528WednesdayJuly 25, 201210-11 a.m. PT (1-2 p.m. ET)