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June 2012 Best Practice Network Webinar, presented by VolunteerMatch ...

June 2012 Best Practice Network Webinar, presented by VolunteerMatch

Session Description:
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.

Fenton’s SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, lead an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.

About Our Guest Speakers:
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.

John Gordon is Senior VP of Digital in Fenton’s New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton’s SEE, SAY, FEEL, DO guide to social media metrics that matter.