VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – International Corporate Volunteering

Pro Bono Service on Steroids International Corporate Volunteering Amanda MacArthur Pascale Sejean Vice President Founding Member CDC Development Solutions PepsiCorps 1

How To Ask Questions• Type questions into the box on the right side of the your screen• Submit via Twitter to @VM_Solutions using “#VMbpn”• We will pose questions at the end of the presentation• A copy of the sides will be circulated after the event 2

International Corporate Volunteer Programs:Pro Bono on Steroids Amanda MacArthur Vice President October 4, 2012 www.cdcdevelopmentsolutions.org

International Corporate Volunteerism (ICV) “Any program in which employees cross international borders to provide services to local clients based primarily on the skills they utilize in their daily jobs. The projects they work on are non-revenue generating for the company, and are intended to provide economic/social benefits to the local organization and community.” Program design varies based on corporate goals: • Teams versus individual assignments • Team size • Duration/scope of pre-work • Length of time • Industry focus • Local client inputs 4

Triple Benefit of ICV For the Company For Employee • Aligned with and For the Local Participants reinforces Corporate Clients Culture• Hard and soft skill • Access to resources • Brand strengthening development and new technology • New market/product• Increased motivation • Improved service development• Innovation for new development • Employee Recruitment & products and skill • New staff skills Retention application • Bottom line growth• Improved leadership competencies 5

ICV Impacts Across Business Objectives Employee Employee Professional Development Engagement CSR/ Employee Corporate Satisfaction Innovation Citizenship & Retention Brand Enhanced Global Brand Employee Reputation Recruitment Public Product Relations & Innovation Good Will New Market Local Impact Development Improved Customer Relations 6

2012 Benchmarking Survey Respondents• Abbott• Accenture• American Airlines• Becton Dickenson• Credit Suisse• Dow Corning• Ernst & Young• FedEx• GlaxoSmithKline• IBM• Intel• John Deere• Mars• Novartis• PEPSICO• Pfizer• PIMCO• PriceWaterhouseCoopers• Telefonica• The Dow Chemical Company• UPS• VALE 8

Talent Development Ranked as Top Benefit Q: Please rate the following in terms of the benefits of your program. Employee skills development (leadership development, teambuilding, 19% entrepreneurship, etc.) Corporate social responsibility (meeting CSR objectives with new programming) 10% Local client benefits (improving the capabilities of local organizations, etc). 9% Human resource benefits (recruitment, staff retention, etc.) 7% R&D/Innovation(understanding new markets, learning about customer behavior, new 2% product and service designs, etc.) Percentage of respondents who chose each item as “most important”Rating: 1=least important and 5=most important 9Source: CDS, ICV Benchmarking Survey, 2012 | N=24

Companies select program locations for avariety of reasons Q: Please rank why you selected your program’s countries of operation. There are development problems there that we feel we can have an impact on 60.87% We have a strong business presence in the country 39.13% Other 39.13% We want to learn more about the country 34.78% We would like to have a strong business presence in the country in the future 30.43% Percentage of respondents who chose each item as “most important”NOTE: Multiple responses allowedSource: CDS, ICV Benchmarking Survey, 2012 | N=23 10

ICV is a cost effective way to incorporate action learning into talent development UPennCost per day IMD Harvard Stanford Northwestern INSEAD LBS GIFT MIT CDS ICV # of stated benefits Source: Graduate Capstone Project, Elliott School of International Affairs, 11 The George Washington University, 2012

ICV Elevates Employee EngagementAfter my ICV experience, I am more motivated to perform in my day job. I am confident that transferring my ICV learning to my day job will ultimately lead to a positive business impact for my company. My ICV learning is relevant for my day job. 12

ICV Opportunities and Resources 1. Center for Excellence for International Corporate Volunteerism (CEICV) • www.icvonline.org | new icv toolkit 2. Global Health Fellows Program II • Unique partnership opportunity with USAID 3. CDC Development Solutions • Annual ICV Conference April 11-12, 2013 • Annual benchmark study • Borderless Blog • Monthly updates and media tracking • www.cdcdevelopmentsolutions.org 13

Program Overview

Performance with Purpose The Promise of PepsiCo Human Environmental Talent Performance Sustainability Sustainability Sustainability15

The PepsiCorps mission A leadership development program for the future of PepsiCo • Global mindset • Flexibility, Adaptability, Resiliency • Creativity in a resource-constrained environment • Living Performance with Purpose16

PepsiCorps benefits employees, the company and the communities morale talent dev. Developing Tomorrow’s Leaders Global Mindset Empathy Adaptability & Resilience Human Needs Collaboration New Business Inspiring Diversity & Living Models People Inclusion PwP Innovation Listening Opportunities Social Responsibility Ambassadorship Shared-Value Being Good Corporate Citizens recruitment reputation17

Project pillars Health & Sustainable Clean Water Nutrition Farming Skill-based Project (80%) Service Project (20%)18

Three-phased project approach Experience Designed to Ensure Maximum Impact Pre-Project Project Post-Project (6 weeks prior) (1 month) (0 – 6 months post)• 6 weeks of pre-work for all • Leveraging CDS’s* expertise • Impact Evaluation participants to handle on-the-ground – Conduct impact surveys – Weekly 1 hour conference logistics for participants and call / webinar – Manages 500 employees a partners immediately year on similar projects for upon completion (e.g. – Topics include: project and IBM and other companies What did you learn? What team logistics, country was good / bad? etc) background, social media – Have full-time CDS training, working on cross- employees in country in – Conduct impact surveys 6 cultural teams, etc Ghana months post project (e.g. What was the real – Allows team to maximize – Experts in scoping projects impact? What are impact during their time in for realistic deliverables potential follow-on country and managing relationships projects?, etc) with partners CDS = CDC Development Solutions (www.cdcdevelopmentsolutions.org/) contracted as third-party implementer19

PepsiCorps applicants Eagerness to live Performance with Purpose Leadership Creativity Flexibility Adaptability20

Application overview Eligibility requirements include: • Level L9 to B2 • Three years tenure • Performance Rating of 6 or greater Application includes: • Short essays • Manager consent (pre-approval required)21

Our PepsiCorps Pilot team in Ghana Geoff Operations Canada Michael Sales USA Carrie IT USA Laith Marketing Saudi Arabia Deepali R&D USA Kannan HR Vietnam Ana Sales Spain Monica Marketing USA22

The Ghana Clean Water Projects Schools – Sanitation and Personal Hygiene23

Evaluation - The team developed critical professional skills…. Professional Skills developed through PepsiCorps experience Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be24 questioned again at the 6- and 12-month mark.

… that they can bring back to the business Top Specific Skills acquired, improved or developed through PepsiCorps 1) Strategic / Business Planning (8 out of 8 participants) 2) Resilience / Flexibility (8 out of 8 participants) 3) Listening / Observation (7 out of 8 participants) 4) Communication (6 out of 8 participants Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be25 questioned again at the 6- and 12-month mark.

Their managers have already noticed the difference We are proud to have one of our own participating in PepsiCorps. … Laith landed a different person than the one that took off. He has broader perspective and has a renewed humbleness. We talk a lot about developing talent, and this is probably one of the best talent development programs I have seen. His stories and insight are even making a difference to those around him and the rest of the organization. Sr. Director, Marketing, Beverages Jeddah, Saudi Arabia26

And employees back home joined in on the projects as well Cup Drive • Based on PepsiCorps blog that entire classrooms of children were sharing one cup • Cup drive initiated in PepsiCo locations around the globe to send cups and soap to school children in Ghana27

The team is bringing back their learnings and sharing the message internally • Video • Pilot team presentations and meetings • PEPline • Employee blogs • Cup drive28

…and externally Chris Jarvis blog (www.realizedworth.com) Recruitment29

Key dates for 2012 • Applications Open: April 27th • Applications Due: June 1st • Semi-Finalists notified: July 1st • Teams announced: July 31st • PreWork Begins: early Sept • Teams on location: mid-Oct – mid-Nov • Evaluation December30

2012 Projects India Project • Bhoruka Charitable Trust (BCT) • Rooftop rain harvesting project o Current assessment plus marketing plan to grow the program o Scaling - How can BCT reach 10,000 rooftops? • Ground harvesting of brackish water o More technical o Ensuring proper preservation and storage of rainwater o Assessing technologies available and developing business plan • Service Project o Reconstruction of one of the community structures.31

2012 Projects US Project • Albuquerque Indian Centre • Community Garden • Community garden expansion plan. • Traditional plant selection and healthy lifestyle education • Analyze technicalities around the community garden, in particular around the nutrition of what is going to be planted, while incorporating traditional plants • Service Project • Develop outreach messaging for AIC’s Thanksgiving event Both projects will contain a school / social project as well32

Reflections• Validating the model – pilot launch in first year• Leveraging an experienced partner – CDS• Tying it back to the business – ensuring program sustainability• Defining it – leadership development program or otherwise• Clarity on the people you are looking for – passion driven future leaders vs. do gooders• Locations – easy immersion vs. BRIC countries33

Q&A• Type questions into the box on the right side of the your screen• Submit via Twitter to @VM_Solutions using “#VMbpn” 35

Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_SolutionsNewsletter:Monthly ‘Good Companies’newsletterSign up on the blog! 36

Upcoming Session: October 30Planet Brands:Changing Behavior for Sustainable SocialGoodTuesdayOctober 30, 201210-11 a.m. PT (1-2 p.m. ET)Guest Speakers:David WillansDirector, Futerra+Register:https://www1.gotomeeting.com/register/249145272 37

VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – International Corporate Volunteering

by VolunteerMatch on Oct 04, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

VolunteerMatch Solutions BPN Webinar: Pro Bono Service on Steroids – International Corporate Volunteering Presentation Transcript