1. Pro Bono Service on Steroids
International Corporate Volunteering
Amanda MacArthur Pascale Sejean
Vice President Founding Member
CDC Development Solutions PepsiCorps
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2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
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3. International Corporate Volunteer Programs:
Pro Bono on Steroids
Amanda MacArthur
Vice President
October 4, 2012
www.cdcdevelopmentsolutions.org

4. International Corporate Volunteerism (ICV)
“Any program in which employees cross international borders to
provide services to local clients based primarily on the skills they
utilize in their daily jobs.
The projects they work on are non-revenue generating for the
company, and are intended to provide economic/social benefits to the
local organization and community.”
Program design varies based on corporate goals:
• Teams versus individual assignments
• Team size
• Duration/scope of pre-work
• Length of time
• Industry focus
• Local client inputs
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5. Triple Benefit of ICV
For the Company
For Employee
• Aligned with and For the Local
Participants
reinforces Corporate Clients
Culture
• Hard and soft skill • Access to resources
• Brand strengthening
development and new technology
• New market/product
• Increased motivation • Improved service
development
• Innovation for new development
• Employee Recruitment &
products and skill • New staff skills
Retention
application
• Bottom line growth
• Improved leadership
competencies
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6. ICV Impacts Across Business Objectives
Employee
Employee Professional
Development
Engagement CSR/ Employee
Corporate Satisfaction
Innovation Citizenship & Retention
Brand
Enhanced
Global Brand
Employee
Reputation
Recruitment
Public
Product
Relations &
Innovation
Good Will
New Market
Local Impact
Development
Improved
Customer
Relations 6

7. 2012 Benchmarking Survey Respondents
• Abbott
• Accenture
• American Airlines
• Becton Dickenson
• Credit Suisse
• Dow Corning
• Ernst & Young
• FedEx
• GlaxoSmithKline
• IBM
• Intel
• John Deere
• Mars
• Novartis
• PEPSICO
• Pfizer
• PIMCO
• PriceWaterhouseCoopers
• Telefonica
• The Dow Chemical Company
• UPS
• VALE
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8. Talent Development Ranked as Top Benefit
Q: Please rate the following in terms of the benefits of your program.
Employee skills development (leadership
development, teambuilding, 19%
entrepreneurship, etc.)
Corporate social responsibility (meeting CSR
objectives with new programming)
10%
Local client benefits (improving the
capabilities of local organizations, etc).
9%
Human resource benefits (recruitment, staff
retention, etc.)
7%
R&D/Innovation(understanding new markets,
learning about customer behavior, new 2%
product and service designs, etc.)
Percentage of respondents who chose each item as “most important”
Rating: 1=least important and 5=most important 9
Source: CDS, ICV Benchmarking Survey, 2012 | N=24

9. Companies select program locations for a
variety of reasons
Q: Please rank why you selected your program’s countries of operation.
There are development problems there
that we feel we can have an impact on
60.87%
We have a strong business presence in
the country
39.13%
Other 39.13%
We want to learn more about the
country
34.78%
We would like to have a strong business
presence in the country in the future
30.43%
Percentage of respondents who chose each item as “most important”
NOTE: Multiple responses allowed
Source: CDS, ICV Benchmarking Survey, 2012 | N=23 10

10. ICV is a cost effective way to incorporate action
learning into talent development
UPenn
Cost per day
IMD Harvard
Stanford
Northwestern INSEAD
LBS GIFT
MIT
CDS
ICV
# of stated benefits
Source: Graduate Capstone Project, Elliott School of International Affairs, 11
The George Washington University, 2012

11. ICV Elevates Employee Engagement
After my ICV experience, I am more motivated
to perform in my day job.
I am confident that transferring my ICV learning to my
day job will ultimately lead to a positive business
impact for my company.
My ICV learning is relevant for my day job.
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12. ICV Opportunities and Resources
1. Center for Excellence for International Corporate Volunteerism
(CEICV)
• www.icvonline.org | new icv toolkit
2. Global Health Fellows Program II
• Unique partnership opportunity with USAID
3. CDC Development Solutions
• Annual ICV Conference April 11-12, 2013
• Annual benchmark study
• Borderless Blog
• Monthly updates and media tracking
• www.cdcdevelopmentsolutions.org
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13. Program Overview

14. Performance with Purpose
The Promise of PepsiCo
Human Environmental Talent
Performance
Sustainability Sustainability Sustainability
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15. The PepsiCorps mission
A leadership development program
for the future of PepsiCo
• Global mindset
• Flexibility, Adaptability, Resiliency
• Creativity in a resource-constrained
environment
• Living Performance with Purpose
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16. PepsiCorps benefits employees, the
company and the communities
morale talent dev.
Developing Tomorrow’s Leaders
Global Mindset
Empathy
Adaptability & Resilience Human Needs
Collaboration
New Business
Inspiring Diversity & Living
Models
People Inclusion PwP
Innovation
Listening
Opportunities
Social Responsibility
Ambassadorship
Shared-Value
Being Good Corporate Citizens
recruitment reputation
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17. Project pillars
Health & Sustainable
Clean Water
Nutrition Farming
Skill-based Project (80%)
Service Project (20%)
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18. Three-phased project approach
Experience Designed to Ensure Maximum Impact
Pre-Project Project Post-Project
(6 weeks prior) (1 month) (0 – 6 months post)
• 6 weeks of pre-work for all • Leveraging CDS’s* expertise • Impact Evaluation
participants to handle on-the-ground – Conduct impact surveys
– Weekly 1 hour conference logistics for participants and
call / webinar – Manages 500 employees a partners immediately
year on similar projects for upon completion (e.g.
– Topics include: project and
IBM and other companies What did you learn? What
team logistics, country
was good / bad? etc)
background, social media – Have full-time CDS
training, working on cross- employees in country in – Conduct impact surveys 6
cultural teams, etc Ghana months post project (e.g.
What was the real
– Allows team to maximize – Experts in scoping projects impact? What are
impact during their time in for realistic deliverables potential follow-on
country and managing relationships projects?, etc)
with partners
CDS = CDC Development Solutions (www.cdcdevelopmentsolutions.org/) contracted as third-party implementer
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19. PepsiCorps applicants
Eagerness to live
Performance with Purpose
Leadership
Creativity
Flexibility
Adaptability
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20. Application overview
Eligibility requirements include:
• Level L9 to B2
• Three years tenure
• Performance Rating of 6 or greater
Application includes:
• Short essays
• Manager consent
(pre-approval required)
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21. Our PepsiCorps Pilot team in Ghana
Geoff Operations Canada
Michael Sales USA
Carrie IT USA
Laith Marketing Saudi Arabia
Deepali R&D USA
Kannan HR Vietnam
Ana Sales Spain
Monica Marketing USA
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22. The Ghana Clean Water Projects
Schools – Sanitation and Personal Hygiene
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23. Evaluation - The team developed
critical professional skills….
Professional Skills developed through PepsiCorps experience
Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be
24 questioned again at the 6- and 12-month mark.

24. … that they can bring back to the
business
Top Specific Skills acquired,
improved or developed
through PepsiCorps
1) Strategic / Business Planning
(8 out of 8 participants)
2) Resilience / Flexibility
(8 out of 8 participants)
3) Listening / Observation
(7 out of 8 participants)
4) Communication
(6 out of 8 participants
Source: Based on the 8 Pilot Team members’ responses given during on end-of-project survey in November 2011. Respondents will be
25 questioned again at the 6- and 12-month mark.

25. Their managers have already noticed
the difference
We are proud to have one of our own participating in PepsiCorps.
… Laith landed a different person than the one that took off. He has
broader perspective and has a renewed humbleness. We talk a lot
about developing talent, and this is probably one of the best talent
development programs I have seen. His stories and insight are even
making a difference to those around him and the rest of the
organization.
Sr. Director, Marketing,
Beverages
Jeddah, Saudi Arabia
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26. And employees back home joined in
on the projects as well
Cup Drive
• Based on PepsiCorps blog that
entire classrooms of children
were sharing one cup
• Cup drive initiated in PepsiCo
locations around the globe to
send cups and soap to school
children in Ghana
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27. The team is bringing back their learnings and
sharing the message internally
• Video
• Pilot team presentations
and meetings
• PEPline
• Employee blogs
• Cup drive
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28. …and externally
Chris Jarvis blog
(www.realizedworth.com)
Recruitment
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29. Key dates for 2012
• Applications Open: April 27th
• Applications Due: June 1st
• Semi-Finalists notified: July 1st
• Teams announced: July 31st
• PreWork Begins: early Sept
• Teams on location: mid-Oct – mid-Nov
• Evaluation December
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30. 2012 Projects
India Project
• Bhoruka Charitable Trust (BCT)
• Rooftop rain harvesting project
o Current assessment plus marketing plan
to grow the program
o Scaling - How can BCT reach 10,000
rooftops?
• Ground harvesting of brackish water
o More technical
o Ensuring proper preservation and
storage of rainwater
o Assessing technologies available and
developing business plan
• Service Project
o Reconstruction of one of the
community structures.
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31. 2012 Projects
US Project
• Albuquerque Indian Centre
• Community Garden
• Community garden expansion plan.
• Traditional plant selection and healthy lifestyle education
• Analyze technicalities around the community garden, in particular around
the nutrition of what is going to be planted, while incorporating traditional
plants
• Service Project
• Develop outreach messaging for AIC’s Thanksgiving event
Both projects will contain a school /
social project as well
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32. Reflections
• Validating the model – pilot launch in first year
• Leveraging an experienced partner – CDS
• Tying it back to the business – ensuring program
sustainability
• Defining it – leadership development program or
otherwise
• Clarity on the people you are looking for – passion
driven future leaders vs. do gooders
• Locations – easy immersion vs. BRIC countries
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34. Q&A
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
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35. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter
Sign up on the blog!
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36. Upcoming Session: October 30
Planet Brands:
Changing Behavior for Sustainable Social
Good
Tuesday
October 30, 2012
10-11 a.m. PT (1-2 p.m. ET)
Guest Speakers:
David Willans
Director, Futerra+
Register:
https://www1.gotomeeting.com/register/249145272
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