VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w/ BBMG

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February 2012 Best Practice Network Webinar series, presented by VolunteerMatch

Session Description:

Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.

Brand innovation firm BBMG shares how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.

About Our Guest Speaker:
Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.

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VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w/ BBMG

  1. 1. Green the Team: Five Practices to Engage Employees in Sustainability February 29, 2012 Raphael Bemporad Chief Strategic Officer, BBMGConfidential and Proprietary 1
  2. 2. How To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” We will pose questions at the end of the presentation A copy of the sides will be circulated after the event.Confidential and Proprietary 2
  3. 3. February 29, 2012
  4. 4. Introduction The Moment of Opportunity Lessons from Walmart’s MSP Five Practices for Engaging Employees Discussion4
  5. 5. HI, I’M RAPHAEL5 Introduction
  6. 6. MEET BBMG• Brand Innovation for the New Consumer• Founded in 2003 with studios in NYC and San Francisco• 100% dedicated to the intersection of branding, sustainability and social purpose• First branding firm to embed conscious consumers into the way we work• We are a certified green business and a founding B Corporation• 40+ design awards 6 Introduction
  7. 7. OUR CLIENTS7 Introduction
  8. 8. Introduction The Moment of Opportunity Lessons from Walmart’s MSP Five Practices for Engaging Employees DiscussionThe Moment.
  9. 9. TRUST9 The Moment
  10. 10. TRUST “There is an increased perception that business is bad and exploits rather than contributes to society’s development. Society’s lack of trust demonstrates that business needs to embed the principles of responsibility into core business strategy and not simply do business plus CSR.” – Jock Mendoza-Wilson, World Economic Forum Blog10 The Moment
  11. 11. SUSTAINABLE CONSUMPTION11 The Moment Introduction
  12. 12. SUSTAINABLE CONSUMPTION “There is an imperative for companies to act to reduce the environmental consequences of consumption.” – Sarita Nayyar, World Economic Forum, USA12 The Moment Introduction
  13. 13. MILLENNIALS13 The Moment
  14. 14. MILLENNIALS 88% would choose employers whose social responsibility values reflected their own. Millennials at Work, PWC, BusinessWeek.com14 The Moment
  15. 15. MILLENNIALS 88% would choose employers whose social responsibility values reflected their own. Millennials at Work, PWC, BusinessWeek.com 55% believe it is very or extremely important to work for a company that is socially and environmentally responsible. BBMG Conscious Consumer Report15 The Moment
  16. 16. MILLENNIALS 88% would choose employers whose social responsibility values reflected their own. Millennials at Work, PWC, BusinessWeek.com 55% believe it is very or extremely important to work for a company that is socially and environmentally responsible. BBMG Conscious Consumer Report 86% would consider leaving an employer whose social responsibility values no longer reflected their own. Millennials at Work, PWC, BusinessWeek.com16
  17. 17. THE BUSINESS CASE The best-performing companies know that an employee engagement strategy linked to corporate goals will help them win in the marketplace. Engaged employees are more productive, more profitable, more customer- focused, safer, and more likely to withstand temptations to leave.17 The Moment
  18. 18. THE BUSINESS CASE Engaged organizations have 3.9 times the earnings per share (EPS) growth rate compared to organizations with lower engagement in their same industry.18 The Moment
  19. 19. TOWARD ENGAGEMENT 2.0 ENGAGEMENT 1.0 ENGAGEMENT 2.0 Connected to Goals Unclear and Self-Selected Sustainability Strategy Green Practices Innovation (e.g, operations, Focus (office recycling, events) products, services) Organizational Incentives, Motivation Personal Passion Career Path Self-Organized Institutional + Grassroots Organization or Top-Down Initiatives Track Accomplishments + Measurement Little or no measurement Business Value National Environmental Education Foundation, GreenBiz 2012 Report19 The Moment
  20. 20. So, how might we leverage employee engagement to save costs, increase performance and drive innovation?20 The Moment
  21. 21. Introduction The Moment of Opportunity Lessons from Walmart’s MSP Five Practices for Engaging Employees Discussion Lessons from MSP.21
  22. 22. STEP 1: UNDERSTAND WHERE YOU ARE TODAY22 Learning from MSP
  23. 23. STEP 2: MAP THE JOURNEY23 Learning from MSP
  24. 24. STEP 3: CRAFT THE STRATEGY24 Learning from MSP
  25. 25. STEP 4: THEME YOUR ACTIONS25 Learning from MSP
  26. 26. STEP 5: TELL YOUR STORIES26 Learning from MSP
  27. 27. STEP 6: TRACK YOUR PROGRESS27 Learning from MSP
  28. 28. STEP 7: CELEBRATE SUCCESS28 Learning from MSP
  29. 29. 5 29
  30. 30. TAKEAWAY Make It Strategic30
  31. 31. MAKE IT STRATEGIC• Share a Vision: Co-create a vision statement to define your program’s vision and goals along with the resources available to get there.• Align the Team: Unite sustainability and HR teams to embed your strategy in recruitment, training, leadership development, compensation, events and rewards.• Define Success: Identify key performance metrics at the onset. Create a baseline to track progress (e.g., job satisfaction, employees engaged, volunteer hours, water and energy saved, GSG reduced, etc.).31 Takeaway 1: Make It Strategic
  32. 32. MAKE IT STRATEGIC STONYFIELD: MISSION ACTION PROGRAMTransportation Zero Waste Sustainable Packaging 32 Takeaway 1: Make it Strategic
  33. 33. MAKE IT STRATEGICINTERFACE: SOCIO-METRICS FOR A CULTURE OF RE-INVENTION33 Takeaway 1: Make it Strategic
  34. 34. TAKEAWAY Make It Personal34
  35. 35. MAKE IT PERSONAL• Make it Relevant: Translate environmental issues into relatable, real life experiences (e.g., the water we drink, the air we breathe, the source of our food, etc.).• Make it Actionable: Ask employees to start small by choosing one goal, activity or action to get started.• Show, Don’t Tell: Help employees to understand and track their own energy use, recycling habits and carbon footprints.35 Takeaway 2: Make It Personal
  36. 36. MAKE IT PERSONALUNDERSTANDING OUR ACTIONS AND IMPACT36 Takeaway 2: Make It Personal
  37. 37. MAKE IT PERSONALHYATT: EMPOWERING INDIVIDUAL ACTIONS37 Takeaway 2: Make It Personal
  38. 38. TAKEAWAY Make It Flexible38
  39. 39. MAKE IT FLEXIBLE• Offer Freedom Within a Framework: Allow different parts of your organization to customize engagement according to their unique needs.• Invite Co-Creativity: Companies that allow employees to share ideas are more than 6X as likely to have very effective programs.• Respect Your Culture: Match your engagement programs with your overall corporate culture so there’s authentic alignment across the organization.39 Takeaway 3: Make It Flexible
  40. 40. MAKE IT FLEXIBLEWHAT’S YOUR STYLE? Source: Organizational Culture and the Success of Corporate Sustainability Initiatives Abbett, L., Coldham, A., Whisnant, R.40 Takeaway 3: Make It Flexible
  41. 41. MAKE IT FLEXIBLECOKE: FREEDOM WITHIN A FRAMEWORK41 Takeaway 3: Make It Flexible
  42. 42. TAKEAWAY Make It Rewarding42
  43. 43. MAKE IT REWARDING• Stay Positive: Keep activities fun and rewarding and remind people why you’re doing this and how your making progress.• Share Your Stories: Create in-person and digital opportunities for employees to share their activities and experiences (e.g., morning huddles, weekly staff, milestone meetings and awards ceremonies).• Inspire Friendly Competition: Create contests around concrete actions like recycling or energy use and offer branded awards for your most committed team members.43 Takeaway 4: Make It Rewarding
  44. 44. MAKE IT REWARDINGINTEL: MEASURING AND RECOGNIZING PERFORMANCE44 Takeaway 1: Make it Strategic
  45. 45. MAKE IT REWARDINGL’OREAL: FRIENDLY COMPETITION INCENTIVIZES ACTION45 Takeaway 4: Make it Rewarding
  46. 46. TAKEAWAY Make It Last46
  47. 47. MAKE IT LAST• Campaign It: Treat employee engagement as an ongoing campaign with a big idea, launch plan and tent pole activities to maintain momentum.• Embed It Every Day: Inspire engagement with perks (paid volunteer days, incentives for hybrid vehicles), education (lunch and learns) and buzz (cascading communications, e-blasts, Post-Its, swag).• Keep it Going: Close the feedback loop by mapping progress, celebrating success and defining future goals and aspirations.47 Takeaway 5: Make It Last
  48. 48. MAKE IT LASTCLIF BAR: EMBEDDING ENGAGEMENT EVERY DAY48 Takeaway 5: Make It Last
  49. 49. 49
  50. 50. RECAPPING THE FIVE TAKEAWAYS1. Make It Strategic2. Make It Personal3. Make It Flexible4. Make It Rewarding5. Make It Last50
  51. 51. Resources http://bbmg.com/how/green-the-team/ • Starter Guide • Map Your Journey • MSP Toolkit51
  52. 52. Connect Raphael Bemporad rbemporad@bbmg.com Twitter: @rbemporad52
  53. 53. Stay Informed Blog (new look!): www.VolunteeringIsCSR.org Twitter: @VM_SolutionsConfidential and Proprietary 3

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