Corporate Giving(& Volunteering) In Numbers: A Look at Studies from CECP & VolunteerMatch                                 ...
How To Ask Questions•   Type questions into the box on the    right side of the your screen•   Submit via Twitter to    @V...
Corporate Giving (& Volunteering) in Numbers:A Look at Studies from CECP & VolunteerMatch        Margaret Coady        Dir...
Introduction to CECPWho We Are        Nonprofit organization founded in 1999        International forum of corporate CEO...
Members Snapshot  #VMbpn   @CaseyB   @VM_Solutions   @CECPtweets   @MargaretCoady                                         ...
Audience Poll QuestionWho is joining us today?1.    Corporate Grantmaker2.    Non-Corporate Grantmaker3.    Nonprofit4.   ...
Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue A...
Corporate Giving Standard Survey and Trend Report                             • Annual survey of Global 500 companies on t...
Context: The Current State of Corporate Philanthropy                           Company Size                              ...
Context: Giving Trends Since the Economic Downturn        2007: Despite the economic warning signs that surfaced in late s...
Context: Aggregate Total Giving Rose +8%► From 2009 to 2010, there was an 18% increase in total giving► This growth is par...
Context: The Majority of Companies Gave More in 2011► While some companies are well below 2009 levels, the majority are wa...
Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue A...
Focus: Fewer Grants, Larger Dollar Values2009-2011: Grants per Contributions FTE and Grant Size, Medians                 $...
Focus: Fewer Issue Areas► Only 4% of companies are highly dispersed in their giving (defined as less than 20%  giving in a...
Audience Poll QuestionComplete this headline: Companies aremore focused because…1. …they are more thoughtful and strategic...
Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue A...
Unique Assets: Non-Cash Giving and Employee EngagementADVICE from CORPORATE GIVERS:  “We have more to give than cash”…Comp...
Unique Assets: Non-Cash Giving and Employee Engagement► Utility, Financial and Industrial companies show over 90% in cash ...
The Volatility of Non-Cash Giving 2009-2011: Median Percent Change by Funding Type       Co mp anies wi th Decreased      ...
Unique Assets: Non-Cash Giving and Employee EngagementSpectrum of Employee Engagement Opportunities   #VMbpn   @CaseyB   @...
Bringing Employee Engagement Programs Abroad► 52% of reporting companies (76) have at least one formal employee  engagemen...
Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue A...
Leading Social Change through Business StrategyThe Big Idea:How to Fix Capitalism and Unleash a Wave of Growth            ...
CECP Research Asks: What’s Next?              Shaping the Future:              Solving Social Problems through Business St...
Leading Social Change through Business Strategy   #VMbpn   @CaseyB   @VM_Solutions   @CECPtweets   @MargaretCoady         ...
Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue A...
Unique Assets: Non-Cash Giving and Employee EngagementCompanies and nonprofits want to be great partners!•   Don’t assume ...
Valuation Guidance: Next Steps                      1. Download CECP’s free resources                         www.corporat...
THANK YOUCorporate Giving (& Volunteering) in Numbers:A Look at Studies from CECP & VolunteerMatch        Margaret Coady  ...
2012 VolunteerMatch EVP Client        Insights Survey             January 22, 2013             Casey Brennan          Mark...
About our Insights Program    How We Define Insights:    Actionable, measureable recommendations         based on experien...
About the Survey                                 Approach:                                 Fielded August 19 – September 1...
BCCCC Evaluation Findings                                                                       VolunteerMatch      Driver...
True Impact ROI Findings                           True Impact Volunteerism ROI Tracker Results, 2012                     ...
What we learned…PROGRAM PROFILE                   36
Program Age: Young at Heart              48%        50        40% of    30                                           6 yrs...
Managed by Specialty Depts.  Common Departments Tasked with EVP ManagementCorporate Philanthropy/Community Involvement    ...
Large Program, Lean Staff 32,871 EligibleEmployees                               1                            Program     ...
Making it all work…PROGRAM SUPPORT                      40
Volunteer Committees Popular                            Does your organization have                            volunteer c...
Dreaming of More Resource$                      I dream of                      $61.79 per   I have                      e...
Leadership Involvement                          Important                                  Average C-Level Involvement in ...
What it looks like…PROGRAM ATTRIBUTES                      44
Stronger with Nonprofit Partners        Have strategic or national nonprofit partnerships for their program62%          Av...
Rally Action with Service Events                                                                            74%           ...
How To Recognize & Incentivize                                            How Employee Volunteers are Recognized          ...
High Engagement with PaidVolunteer Time Off (PVTO)   17 hours per   employee per       year              Download the 2012...
Skilled Volunteering Low      Composition of a Typical Employee Volunteer Program                    4%            13%    ...
What to pay attention to…PROGRAM EVALUATION                            50
Multi-Point Evaluation                                       Common Metrics for EVP Evaluation          Number of Employee...
Population & Interest Important       Most Important Metrics Used for Program Evaluation                3%                ...
Reported Benefits                Important Benefits of Employee Volunteer Programs                                        ...
Tips for Program Success            1     Track, measure &                  report like crazy            2     Identify pr...
Do you have anyQUESTIONS?                  Download the 2012 VolunteerMatch EVP Client Insights Survey at:                ...
Q&A•   Type questions into the box on the    right side of the your screen•   Submit via Twitter to    @VM_Solutions using...
Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_SolutionsNewsletter:Monthly ‘Good Companies’newsletter - Sign up on...
Save the Date – Feb 12thDelivering Business Valuefrom Corporate CitizenshipTuesdayFebruary 12, 201310-11 a.m. PT (1-2 p.m....
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VolunteerMatch Solutions BPN Webinar: Corporate Giving (& Volunteering) in Numbers

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January 2013 Best Practice Network Webinar, presented by VolunteerMatch

Corporate social responsibility is ever growing and evolving. As we kick off 2013, now is the time to assess the current landscape of corporate giving and volunteering trends, and determine how our programs will respond to changing marketplace demands.

This session offers a deep-dive into two studies from the Committee Encouraging Corporate Philanthropy (CECP) and VolunteerMatch, which will offer perspective and advice for your 2013 program planning.

This session will feature findings from the 2012 edition of CECP’s Giving in Numbers report, tracking trends in corporate philanthropy. The analysis looked at data from 214 companies, including 62 of the top 100 companies in the Fortune 500, presenting a profile of the state of corporate philanthropy, and pinpointing how corporate giving is evolving and becoming more focused.

This session marks the release of VolunteerMatch’s first-ever survey of highly effective employee volunteer programs (EVPs) in January 2013. The survey analyzed 44 EVPs among VolunteerMatch’s corporate partners, which are independently recognized as high performing programs. The results provide benchmark data for the inputs required to run an effective program at your company.

Margaret Coady
As CECP's director, Margaret leads the organization's long-range strategic and operational planning, authors quantitative and qualitative research reports, runs the annual Corporate Philanthropy Summit and Excellence Awards in Corporate Philanthropy selection process, and manages CECP's growing team of program specialists.

Margaret also directs the Committee's partnership initiatives including joint research and events such as the development of Principles of Social Investment with the United Nations Global Compact, the release of a dollar valuation for corporate pro bono service in collaboration with the Taproot Foundation, and the forward-looking research report "Shaping the Future: Solving Social Problems through Business Strategy" with McKinsey & Company.

Casey Brennan
As Marketing & Insights Manager at VolunteerMatch, Casey focuses on communications, thought leadership and marketing strategy for the organization's corporate audience. Her responsibilities include refining and managing the brand, producing the VolunteerMatch Solutions' Best Practice Network webinar series, developing engagement campaigns for the VolunteerMatch network, identifying partnership opportunities with like-minded organizations, producing the annual VolunteerMatch Client Summit, monitoring key trends in CSR and developing original insights materials on behalf of the organization.

Prior to her role at VolunteerMatch, Casey worked with the Research & Insights team at Cone Communications where she maintained the agency’s thought leadership in cause branding, corporate responsibility and nonprofit marketing. You can find Casey on Twitter @CaseyB.

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VolunteerMatch Solutions BPN Webinar: Corporate Giving (& Volunteering) in Numbers

  1. 1. Corporate Giving(& Volunteering) In Numbers: A Look at Studies from CECP & VolunteerMatch Margaret Coady Casey Brennan Director Marketing & Insights Manager Committee Encouraging Corporate Philanthropy VolunteerMatch (CECP) January 22, 2013
  2. 2. How To Ask Questions• Type questions into the box on the right side of the your screen• Submit via Twitter to @VM_Solutions using “#VMbpn”• We will pose questions at the end of the presentation• A copy of the sides will be circulated after the event 2
  3. 3. Corporate Giving (& Volunteering) in Numbers:A Look at Studies from CECP & VolunteerMatch Margaret Coady Director Committee Encouraging Corporate Philanthropy Mcoady@CorporatePhilanthropy.org Twitter: @MargaretCoady 3
  4. 4. Introduction to CECPWho We Are  Nonprofit organization founded in 1999  International forum of corporate CEOs and chairpersons.What We Believe  Philanthropy is a long-term investment  Executive leadership is essential  Corporations have unique resourcesWho is Engaged  Over 180 CEOs and Chairpersons  Companies from each industry sector “I helped to start CECP withOur Strategic Focus the belief that corporate  Represent the CEO voice. America could be a force for good in society.”  Own the standard on philanthropy practice - Paul Newman and measurement #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 4
  5. 5. Members Snapshot #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 5
  6. 6. Audience Poll QuestionWho is joining us today?1. Corporate Grantmaker2. Non-Corporate Grantmaker3. Nonprofit4. Consultant5. Academia #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 6
  7. 7. Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas► Unique Assets: Non-Cash Giving and Employee Engagement► Shared Value: A Higher Form of Capitalism► Tips and Ideas #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 7
  8. 8. Corporate Giving Standard Survey and Trend Report • Annual survey of Global 500 companies on the scope and scale of their philanthropy. • Conducted each spring in association with The Conference Board. • 214 companies participated in the most recent survey. • Includes cash giving from the corporation, corporate foundation giving, and non-cash giving (including pro bono service). • The survey, valuation guidance, and report are all available as free downloads. #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 8
  9. 9. Context: The Current State of Corporate Philanthropy Company Size  Revenue = $16.6 billion  Pre-Tax Profit = $ 2.5 billion  Employees = 38,000 Contributions  Total Annual Giving = $21.0 million  Corporate Cash 46%  Corporate Foundation Cash 35%  Non-Cash 19% Structure  Have a Foundation = 82%  Total Staff = 8 staff  Administrative Costs = 7% of total giving #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 9
  10. 10. Context: Giving Trends Since the Economic Downturn 2007: Despite the economic warning signs that surfaced in late summer, total giving was decisively up for the year. A strong majority of companies increased giving from 2006 to 2007, with a quarter of companies bumping up their giving by 25% or more. 2008: Corporate profits hit rock bottom as AIG, Lehman, Merrill, and the Big Three automakers made headlines. Yet strong performance until those fateful third and fourth quarters meant giving held steady with few companies increasing or decreasing their giving by significant amounts. 2009: Though profits crept back up over the course of the year, this is when the data showed a drop in corporate giving with forty percent of companies cutting giving by 10% or more. Many companies tried to compensate with product donations as cash was in short supply across the company. Few companies were taking on new projects or nonprofit partners. 2010: Profits surged back for many companies, though some industries were still awaiting their recovery. Giving across the group was at extremes: half of companies posted giving levels much higher than in 2007 and the other half much lower, with few in between. Cash giving made a big comeback for companies able to give more. #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 10
  11. 11. Context: Aggregate Total Giving Rose +8%► From 2009 to 2010, there was an 18% increase in total giving► This growth is partially explained by significant corporate mergers2009-2011: Aggregate Total Giving + 8% $15.7 billion + 18% $14.6 billion $12.3 billion 2009 2010 2011 Note: Inflation-Adjusted, 3-year matched-set, N=144 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 11
  12. 12. Context: The Majority of Companies Gave More in 2011► While some companies are well below 2009 levels, the majority are way up2009-2011: Distribution of Companies by Changes in Total Giving Total Giving Decreased for 34% of 6% Flat Total Giving Increased for 60% of Companies from 2009 - 2011 Companies from 2009 - 2011 33% 48% of companies Percentage of Companies 15% 15% 12% 10% 9% 6% <-25% -25% to -10% -10% to -2% Flat 2% to 10% 10% to 25% > 25% Percentage Change in Total Giving Note: Inflation-Adjusted, 3-year matched-set, N=144 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 12
  13. 13. Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas► Unique Assets: Non-Cash Giving and Employee Engagement► Shared Value: A Higher Form of Capitalism► Tips and Ideas #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 13
  14. 14. Focus: Fewer Grants, Larger Dollar Values2009-2011: Grants per Contributions FTE and Grant Size, Medians $40,000 80 78 $37,248 73 $30,000 $31,145 70 $30,115 62 $20,000 60 2009 2010 2011 Grant Size Grants per Contributions FTE Note: Inflation-Adjusted, 3-year matched-set, N=72 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 14
  15. 15. Focus: Fewer Issue Areas► Only 4% of companies are highly dispersed in their giving (defined as less than 20% giving in all program areas)► Over 31% of companies give 50% or more to one program area and 81% of companies give 20% or more to either Education or Health and Social Services2009-2011: Percentage of Companies that Give Greater Than 20% to a Focus Area 54% 48% 36% 35% 11% 7% 4% 4% 0 focus areas 3 focus areas 2 focus areas 1 focus area Highly Dispersed; Highly Focused No Clear Focus 2009 2011 Note: 3-year matched-set, N=89 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 15
  16. 16. Audience Poll QuestionComplete this headline: Companies aremore focused because…1. …they are more thoughtful and strategic about where they give.2. …fewer staff and management resources are causing them to be more efficient. #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 16
  17. 17. Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas► Unique Assets: Non-Cash Giving and Employee Engagement► Shared Value: A Higher Form of Capitalism► Tips and Ideas #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 17
  18. 18. Unique Assets: Non-Cash Giving and Employee EngagementADVICE from CORPORATE GIVERS: “We have more to give than cash”…Companies want to be more completepartners to their nonprofits.…Companies are increasingly seeking waysto blend their tangible and intangibleassets with cash grants #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 18
  19. 19. Unique Assets: Non-Cash Giving and Employee Engagement► Utility, Financial and Industrial companies show over 90% in cash giving► Health Care and Consumer Discretionary have over 40% in non-cash giving2011: Total Giving by Funding Type, Average Percentages All Companies, N=214 46% 34% 20% Manufacturing, N=87 45% 29% 27% Service, N=127 46% 39% 15% Consumer Discretionary, N=31 37% 23% 40% Consumer Staples, N=16 46% 16% 38% Direct Cash Energy, N=7 73% 11% 17% Foundation Cash Financials, N=52 47% 48% 5% Non-Cash Health Care, N=26 32% 21% 47% Industrials, N=27 45% 48% 7% Information Technology, N=21 49% 29% 22% Materials, N=11 54% 36% 10% Utilities, N=19 58% 39% 3% Note: Excludes Telecom Services companies due to small sample size #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 19
  20. 20. The Volatility of Non-Cash Giving 2009-2011: Median Percent Change by Funding Type Co mp anies wi th Decreased Gi ving Co mp anies wi th I ncreased Gi ving n=48 n=87 32 % 26 % 10 % Di rect Cash Fo und atio n C ash No n-Ca sh Di rect Cash Fo und atio n C ash No n-Ca sh -8% -12 % -47 % Note: Inflation-Adjusted, 3-year matched-set, N=135 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 20
  21. 21. Unique Assets: Non-Cash Giving and Employee EngagementSpectrum of Employee Engagement Opportunities #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 21
  22. 22. Bringing Employee Engagement Programs Abroad► 52% of reporting companies (76) have at least one formal employee engagement program internationally 33% 2009-2011: Percent of Companies with International Employee Engagement Programs 28% 26% 26% 26% 26% 25% 25% 21% 21% 19% 19% 17% 16% 14% 12% 11% 10% 8% 8% 7% 4% 1%1% Employee Company Paid- Flexible Family Dollars for Team Board Pro-Bono Retiree Incentive Other Volunteer -Wide Day Release Scheduling Volunteering Doers Grants Leadership Service Volunteering Bonuses Awards of Service Time 2009 2011 Note: 3-year matched-set, N=145 #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 22
  23. 23. Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas► Unique Assets: Non-Cash Giving and Employee Engagement► Shared Value: A Higher Form of Capitalism► Tips and Ideas #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 23
  24. 24. Leading Social Change through Business StrategyThe Big Idea:How to Fix Capitalism and Unleash a Wave of Growth SHARED VALUE Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. Shared value focuses on identifying and expanding the connections between societal and economic progress. #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 24
  25. 25. CECP Research Asks: What’s Next? Shaping the Future: Solving Social Problems through Business Strategy ▪ What will the next decade look like, and what are the implications for corporate involvement in solving social issues? ▪ How can corporations position themselves now to maximize their profitability and societal impact? Business at its Best: Driving Sustainable Value Creation ▪ Investigates how socially-sustainable practices can be integrated into core business strategy, the implementation obstacles, and how companies have developed scalable solutions to overcome these obstacles. #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 25
  26. 26. Leading Social Change through Business Strategy #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 26
  27. 27. Key Trends► Context: The Current State of Corporate Philanthropy► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas► Unique Assets: Non-Cash Giving and Employee Engagement► Shared Value: A Higher Form of Capitalism► Tips and Ideas #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 27
  28. 28. Unique Assets: Non-Cash Giving and Employee EngagementCompanies and nonprofits want to be great partners!• Don’t assume that a company sees a nonprofit’s “pain points and visa versa! Be real about your challenges and try to propose solutions.• Set expectations and start a discussion on opportunities and limitations (on both sides) early. Don’t postpone the “hard details”; engage in a spirit of joint problem- solving.• Management costs money (on both sides)! Set a realistic budget for items like managing volunteers, measuring impact, handling product donations, etc.• Listen to your gut: sometimes you may need to tell a donor (or recipient) “no.” #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 28
  29. 29. Valuation Guidance: Next Steps 1. Download CECP’s free resources www.corporatephilanthropy.org • “Giving in Numbers” • Survey Valuation Guide • “Developing the Global Guide to What Counts” 2. Take part in International Corporate Philanthropy Day • Coming up: February 25, 2013 • A media platform and day to celebrate your great work! • Ideas and resources available on CECP’s website 3. Companies: Complete the survey of 2013 giving • Contact Mstroik@CorporatePhilanthropy.org #VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady 29
  30. 30. THANK YOUCorporate Giving (& Volunteering) in Numbers:A Look at Studies from CECP & VolunteerMatch Margaret Coady Director Committee Encouraging Corporate Philanthropy Mcoady@CorporatePhilanthropy.org Twitter: @MargaretCoady 30
  31. 31. 2012 VolunteerMatch EVP Client Insights Survey January 22, 2013 Casey Brennan Marketing & Insights Manager VolunteerMatch @CaseyB | @VM_Solutions 31
  32. 32. About our Insights Program How We Define Insights: Actionable, measureable recommendations based on experience or analysis. How You Can Participate: blogs.volunteermatch.org/volunteeringiscsr Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 32
  33. 33. About the Survey Approach: Fielded August 19 – September 14, 2012 among 97 current VolunteerMatch clients with EVPs with a response rate of 45 percent. Outlier data removed for accuracy. Goals: • Benchmark EVP inputs • Inform client programs & identify opportunities • Provide best practices for all EVPs Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 33
  34. 34. BCCCC Evaluation Findings VolunteerMatch Driver Indicators Fortune 500 Clients • Cause focusCause-Effective • Asset leveragingConfiguration • Philanthropic integration 50% 38% • Productive partnerships • Business goalsStrategic Business • Aligned infrastructurePositioning • Resonant cause(s) 45% 32% • Integration with corporate citizenship • Facilitative procedures • Formal encouragementCulture of • Business department supportEngagement • Middle-management outreach 57% 36% • Senior management modeling • Accessible information • Participation metrics • Volume metricsActionable • Employee feedbackEvaluation • Nonprofit feedback 48% 28% • Business outcomes metrics • Social sector outcomes metrics Drivers of Effectiveness in Employee Volunteering & Giving Programs Benchmarking Survey Tool 2008-2010 www.volunteerbenchmark.com 34
  35. 35. True Impact ROI Findings True Impact Volunteerism ROI Tracker Results, 2012 35
  36. 36. What we learned…PROGRAM PROFILE 36
  37. 37. Program Age: Young at Heart 48% 50 40% of 30 6 yrstotal Average Age 21% 20 12% 11% 6% 10 3% 0-2 3-5 6-8 9-11 11-13 13-15 15+ # Years Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 37
  38. 38. Managed by Specialty Depts. Common Departments Tasked with EVP ManagementCorporate Philanthropy/Community Involvement 21% 42% Corporate Responsibility/CSR 21% Marketing/Communications 15% External Relations/Corporate Affairs 13% Corporate Foundation 13% Human Resources 10% Other 8% 0% 5% 10% 15% 20% 25% Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 38
  39. 39. Large Program, Lean Staff 32,871 EligibleEmployees 1 Program Manager
  40. 40. Making it all work…PROGRAM SUPPORT 40
  41. 41. Volunteer Committees Popular Does your organization have volunteer committees/councils to help support the program staff? • 71% Yes • 29% NoCommonly organized by: Geography/Location – 72% Centralized at HQ – 32% Department – 24% 41
  42. 42. Dreaming of More Resource$ I dream of $61.79 per I have employee $37.78 per employee Participants believe they need 64% more budget to run an optimal program 42
  43. 43. Leadership Involvement Important Average C-Level Involvement in an EVP 51% 35% 30%Percentage of Companies 30% 27% 25% 24% 20% 15% 15% 10% 5% 3% 0% 1 2 3 4 5 Low High Level of Involvement Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 43
  44. 44. What it looks like…PROGRAM ATTRIBUTES 44
  45. 45. Stronger with Nonprofit Partners Have strategic or national nonprofit partnerships for their program62% Average number of strategic nonprofit partners 4 Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 45
  46. 46. Rally Action with Service Events 74% Host a day, week, or month of service Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 46
  47. 47. How To Recognize & Incentivize How Employee Volunteers are Recognized & Incentivized 70% 59%Percentage of Companies 60% 56% 53% 50% 50% 41% 41% 40% 30% 26% 20% 10% 0% Thank You Dollars for Public Contests & Volunteer Team Grants Other Letters Doers Recognition Giveaways Awards Type of Recognition or Incentive Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 47
  48. 48. High Engagement with PaidVolunteer Time Off (PVTO) 17 hours per employee per year Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 48
  49. 49. Skilled Volunteering Low Composition of a Typical Employee Volunteer Program 4% 13% Traditional Volunteering Skilled Volunteering Pro Bono Volunteering Micro Volunteering (<1%) 83% Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 49
  50. 50. What to pay attention to…PROGRAM EVALUATION 50
  51. 51. Multi-Point Evaluation Common Metrics for EVP Evaluation Number of Employee Volunteers 94% Number of Volunteer Hours 88% Number of Assisted Nonprofits 62% Employee Interest/Participation 56%Metric Event Feedback 41% Social Value Generated 38% Impact on Cause Area(s) 29% Management Interest/Participation 26% Skilled Volunteering Hours 24% Other 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Companies who Track Using this Metric Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 51
  52. 52. Population & Interest Important Most Important Metrics Used for Program Evaluation 3% Number of Employee Volunteers 9% Employee Interest/Participation 35% 15% Number of Volunteer Hours Impact on Cause Area(s) Other 15% Event Feedback 24% 52
  53. 53. Reported Benefits Important Benefits of Employee Volunteer Programs 100% Employee Engagement Employee Morale 68% Corporate Reputation 62%Employee Recruitment and Retention 44% Professional Development 26% Business ROI 21% Other 3% Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 53
  54. 54. Tips for Program Success 1 Track, measure & report like crazy 2 Identify program champions 3 Integrate staff skills & expertise 4 Evolve, adapt & repeat! 54
  55. 55. Do you have anyQUESTIONS? Download the 2012 VolunteerMatch EVP Client Insights Survey at: http://solutions.volunteermatch.org/volunteermatch-insights 55
  56. 56. Q&A• Type questions into the box on the right side of the your screen• Submit via Twitter to @VM_Solutions using “#VMbpn” 56
  57. 57. Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_SolutionsNewsletter:Monthly ‘Good Companies’newsletter - Sign up on theblog! 57
  58. 58. Save the Date – Feb 12thDelivering Business Valuefrom Corporate CitizenshipTuesdayFebruary 12, 201310-11 a.m. PT (1-2 p.m. ET)Featuring:Katherine SmithExecutive DirectorBoston College Center for Corporate CitizenshipRegister:https://www1.gotomeeting.com/register/481845000 58
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