VolunteerMatch Solutions BPN Webinar: Building Business to be the Best FOR the World

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VolunteerMatch Solutions BPN Webinar: Building Business to be the Best FOR the World

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March 2012 Best Practice Network Webinar series, presented by VolunteerMatch ...

March 2012 Best Practice Network Webinar series, presented by VolunteerMatch

Session Description:
Being a competitive business today isn’t just about a positive bottom line – it’s about a positive triple bottom line, where people, planet and profit are all accounted for in measuring business success. Good social and environmental practices help contribute to consumer loyalty, employee recruitment and retention, and stronger profits. It’s no longer enough to be the best in the world; companies must also prove they are the best FOR the world. This shift in consumer, employee and market factors has created a movement of companies embedding social and environmental missions into the DNA of the organization.

At the helm of this movement is B Lab, a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab is building a business community of certified B Corporations and the market infrastructure necessary to create a new sector of the economy that will redefine success in business.

Join VolunteerMatch Solutions for a conversation with B Lab’s Director of Services, Vale Jokisch, who will share more information about what it takes to become a B Corporation and how these organizations are transforming the business sector. Participants will learn the key trends impacting the shift to more responsible businesses, share best practices of B Corporations and tips for how to get started.

About Our Guest Speaker:
Vale is the Director of Services at B Lab, a non-profit organization dedicated to using the power of business to address the world’s most pressing challenges. Vale works to build a community of Certified B Corporations, giving certified companies the tools to improve their financial performance, deepen their social and environmental impact, and drive the movement to create a new sector of the economy that will redefine success in business.

Prior to joining B Lab, Vale was the Deputy Director of Empowerment Group, a non-profit microenterprise development organization. She also has experience in law and as a full-time musician. Vale holds a B.A. in Economics and Political Science from Swarthmore College and an MBA with a concentration in Social Entrepreneurship from The Fuqua School of Business at Duke University.


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  • 1. B Corporations: Building Business to be the Best FOR the World March 27, 2012 Vale Jokisch Director of Services, B LabConfidential and Proprietary 1
  • 2. How To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#VMbpn” We will pose questions at the end of the presentation A copy of the sides will be circulated after the eventConfidential and Proprietary 2
  • 3. Certified B Corporations A New Kind of Company For a New Sector of the Economy A webinar in collaboration with B Corporations - Public Policy - Impact Investing
  • 4. The Trend • 60 million conscious consumers • $2.7 trillion available from socially responsible investors • 100,000+ social entrepreneurs and sustainable businessesThe Problem • Current corporate law works against sustainability and social impact • No standards to distinguish good companies from good marketingThe Opportunity 20th Century 21st Century Shareholder corporation Stakeholder Corporations (maximizes shareholder value) (creates social and shareholder value)The Need Standards to drive support B Corporations - Public Policy - Impact Investing
  • 5. The Entrepreneur is the engine of changeB Lab is nonprofit organization that supports the world’s leadingentrepreneurs using business to solve social and environmental problems Initiative 1: Shine a light on the Entrepreneur Certified B Corporations Initiative 2: Initiative 3: Remove legal impediments Drive capital to the for the Entrepreneur Entrepreneur Public Policies Impact Investments B Corporations - Public Policy - Impact Investing
  • 6. Building a movement (Initiative 1)Leading this movement are 500+ B Corps across 60 industries and 40 states B Corporations - Public Policy - Impact Investing
  • 7. What is a B Corporation? Certified B Corporations use the power of business to solve social and environmental problems Unlike traditional businesses, B Corps must: • Meet comprehensive and transparent social and environmental performance standards • Meet higher legal accountability standards • Build business constituency for public policies that support sustainable business B Corporations - Public Policy - Impact Investing
  • 8. Why do B Corps matter? Certified B Corporations are leading a movement to redefine success in business and build a more inclusive, resilient and sustainable economy. B Corps want to influence the market beyond the scope of their individual businesses. These entrepreneurs are striving to be, not just the best in the world, but the best for the world. B Corporations - Public Policy - Impact Investing
  • 9. Who are the B Corps? B Corps are large products retailers and manufacturers…• Ventura, CA• 1300 Employees• Apparel and Outdoor Wear Company  Pioneer in organic and PCR textiles • Grand Rapids, MI  Founded 1% for the Planet • 1000 Employees  Leader in supply chain transparency • Sustainable manufacturing at scale  Quality jobs in depressed economy  Moving into renewables and BoP  Vision for regional sustainable economic development B Corporations - Public Policy - Impact Investing
  • 10. Who are the B Corps?B Corps are social and environmentally focused SMEs… • Waltham, MA • 11 Employees• Yonkers, NY • Housewares & Personal Care• 55 Employees  100% recycled inputs• Baked Goods  Return mailer recycling  Open hiring policy = opportunities for  Preserve Gimme 5 Program to bring individuals with barriers to employment leading brands together  100% profits to community development  100% facilities LEED Certified B Corporations - Public Policy - Impact Investing
  • 11. Who are the B Corps?B Corps are in non-traditionally “green” or “social” industries • Oakville, Ontario • 156 Employees • HR and Employee/Contract Placement  Building connections to meaningful • San Francisco, CA opportunities for individuals • 5 Employees  New division focused on placing • Credit Card Processing & Merchant executive leaders focused on Services stewardship through business  10% gross profits donated to customer’s charity of choice  Certified Green Business  Local & Low-Income Suppliers B Corporations - Public Policy - Impact Investing
  • 12. How does a company become certified?To become certified a company must:1.Earn a minimum score of 80 (out of 200 available points) on the B Impact Assessment2.Adopt the B Corp Legal Framework to bake the mission of the company into its legal DNA3.Sign the Declaration of Interpendence and B Corp term sheet B Corporations - Public Policy - Impact Investing
  • 13. Performance Standards – The B Impact AssessmentThe B Impact Assessment is a free and useful web-based tool to:1. Assess a company’s impact on each of its stakeholders2. Improve it’s social and environmental performance using tools and best practices embedded in the assessmentOver 2,000 companies are using the survey to benchmark their impact B Corporations - Public Policy - Impact Investing
  • 14. Performance Standards – The B Impact Assessment The B Impact Assessment is: • Comprehensive – evaluates impact in terms of accountability, employees, consumers, community and environment • Adaptable - metrics tailored to industry and company size • Transparent – criteria and weightings made transparent • Dynamic – new survey created every 2 years incorporating community feedback • Independent – developed by third-party Standards Advisory Council B Corporations - Public Policy - Impact Investing
  • 15. Performance Standards – The B Impact AssessmentWhat does it measure? + Social Enterprise Business ModelsWorkers Job Growth Beneficial Products/Services Compensation & Benefits Targeting Underserved Communities Work Environment Beneficial Supply Chain Employee OwnershipCommunity Suppliers Local Diversity Charity/VolunteerismEnvironment Energy Use Facilities Supply Chain Manufacturing Must earn 80 of 200 available pointsGovernance Transparency Must be verified w/ random on site audit Accountability B Corporations - Public Policy - Impact Investing
  • 16. How do B Corps stack up against other sustainable businesses? B Corp 2012 Index Certified B Corps score 25% higher than other sustainable businesses on the B Impact Assessment* Other Sustainable Overall Certified B Corps Businesses Overall Score 105 84 Impact Areas % of points earned on B Impact Assessment Workers 56% 48% Community 62% 45% Environment 59% 38% Governance 73% 57%* Based on median score of 504 B Corps and of 1,941 other companies that have voluntarily completed the B ImpactAssessment. For more: http://www.bcorporation.net/resources/bcorp/documents/BcorpAP2012_B-Corp-Index.pdf B Corporations - Public Policy - Impact Investing
  • 17. What are B Corps doing to volunteer and serve theirlocal communities? ~20% allow >20 hrs/year of paid time off for community service 32% donate >10% of profits or 1% of sales to charitable organizations 25 B Corps have over 75% of employees take paid time off to volunteer >200 hrs of employee community service >5% net profits given to charity 100% employee owned 1075 volunteer hrs in 2010 $10,285,931 raised for literacy & libraries Employees determine charitable donations>20hrs/year of paid time off for community serviceEmployee committee create monthly volunteer opportunities B Corporations - Public Policy - Impact Investing
  • 18. Legal Standards – The B Corp Legal FrameworkB Corps amend their Articles of Incorporation, requiring them to consider theimpact of decisions not only on shareholders but also on stakeholdersWhat are the benefits? • Gives legal permission and protection to officers and directors to consider all stakeholders, not just shareholders • Creates additional rights for shareholders to hold directors and officers accountable to these interests • Limits these expanded rights to shareholders exclusively -- non- shareholders are explicitly not empowered with a new right of action B Corporations - Public Policy - Impact Investing
  • 19. What is the value of being a B Corp?• Differentiate brand• Maintain mission• Save money• Generate press• Build Business• Improve and benchmark performance B Corporations - Public Policy - Impact Investing
  • 20. Want to learn more? • Log onto bcorporation.net to take the free B Impact Assessment • Read B Lab’s 2012 Annual Report for stories on B Corps • Check out Certified B Corp Dogeared’s video on Being a B B Corporations - Public Policy - Impact Investing
  • 21. Questions? Vale Jokisch – vjokisch@bcorporation.net Office: 610.296.8283 Cell: 267.227.0087 Thank you! B Corporations - Public Policy - Impact Investing
  • 22. Stay InformedBlog (new look!):www.VolunteeringIsCSR.orgTwitter:@VM_Solutions
  • 23. Upcoming BPN Impact at Work: Driving Positive Change by Encouraging Intrapreneurship Guest Speaker: Britta Durtsche Senior Manager of Chapters Net Impact Register: https://www1.gotomeeting.com/register/698532408 Wednesday April 11, 2012 10-11 a.m. PT (1-2 p.m. ET)Confidential and Proprietary 23
  • 24. Appendix B Corporations - Public Policy - Impact Investing
  • 25. Certified B Corp vs. Benefit Corp: What’s the Difference?Benefit corporations and Certified B Corps are often confused. Both aresometimes called B Corps by mistake or as shorthand. They share much incommon and have few important differences. Certification vs. Corporate Form Certified B Corporation is a certification conferred by B Lab. Benefit corporation is a legal status administered by the state. Benefit corporations do NOT need to be certified. B Corporations - Public Policy - Impact Investing
  • 26. Certified B Corp vs. Benefit Corp: What’s the Difference?What? Certified B Corporation Benefit Corporation Same or Different?Accountability Directors required to consider Directors required to consider Same effects of decisions on shareholders effects of decisions on shareholders and stakeholders and stakeholdersTransparency Must publish a report assessing Must publish publicly a report Same their overall social/environmental assessing their overall performance against a third party social/environmental performance standard against a third party standardPerformance Must achieve a verified minimum Report is not required to be Different score on the B Impact Assessment verified, certified or auditedSupport Can access portfolio of services and -- Different support from B Lab (marketing, raising money, etc.)Availability Available in all 50 states and Legally recognized by 7 states Different around the world B Corporations - Public Policy - Impact Investing