October 2011 Best Practice Network Webinar series, presented by VolunteerMatch Session Description: Seven times as many companies are sending employees abroad to collaborate with local governments and NGOs on short-term pro bono assignments today, as compared to just five years ago. Companies such as IBM, Pfizer and FedEx have all reaped the benefits of embedding International Corporate Volunteer programs (ICV) into their business strategies. Why are these and other major companies investing in ICV so heavily? Returning ICVs describe their experience as a cross between the Apprentice and the Peace Corps, challenging them to use their professional skills and expertise. It is no surprise that corporations have discovered these programs offer a powerful experiential learning opportunity that help participants develop leadership skills, hone collaboration capabilities, increase cultural intelligence and build a better understanding of business practices in emerging markets. Join Amanda MacArthur from CDC Development Solutions for an introduction to ICV that will dive deep into case studies, trends and best practices. As lead of the organization’s Global Citizenship and Volunteerism practice areas, Amanda is an ICV expert and will share several corporate programs that showcase a variety of ROI measures. The presentation will leave you with an understanding of key success factors for program design that are sure to inspire you to look at volunteerism and employee engagement in a new way. About Our Guest Speaker: Amanda MacArthur is Director of Operations at CDC Development Solutions and leads the organization’s Global Citizenship and Volunteerism Practice Area, which includes the International Corporate Volunteer and MBA Programs divisions. In this role she has designed and managed employee engagement programs around the globe for IBM, Dow Corning, PepsiCo, FedEx, Deloitte and others.

1. Jet-Set Service:
International Corporate Volunteering
October 6, 2011
Guest Speaker:
Amanda MacArthur
Director of Operations
CDC Development Solutions
Moderator:
Casey Brennan
Marketing Manager
VolunteerMatch
Confidential and Proprietary 1

2. To Ask Questions
Type questions into the box on the
right side of the your screen
Submit via Twitter to
@VM_Solutions using “#BPNICV”
We will pose questions at the end
of the presentation
Confidential and Proprietary 2

3. Agenda
• ICV—background & trends
• Benefits and Measurement
• Key Elements for Success
• Issues to Consider
• Best Practices
• FedEx ICV Experience
• The Center of Excellence for
International Corporate
Volunteerism (CEICV)
• Q&A

4. What is an ICV Program?
• Definition: A company-sponsored program
through which employees are sent to work
on pro bono projects with positive social
impact in emerging markets.
• Key Program Variables :
– Teams versus individual assignments
– Team size
– Duration/scope of pre-work
– Length of time in the field
– Industry and geographic focus
– Type of local client/partner
– Local client inputs

5. Rapid Growth in ICV Programs
The growth rate is the result of:
– More companies that have started programs
– Companies adding more volunteers annually
Number of participating
companies 6 7 11 12 22 21
ICV has Expanded Almost Sevenfold in the Past 5 Years
* 2011 numbers are estimates provided by companies
Source: CDS, International Corporate Volunteerism Survey, 2011 | N=22

6. Volunteers were sent to 4 countries in 2006.
Regions:
South America: 3
Africa: 1
Total: 4

7. Since 2006, ICV volunteers have worked in 58 countries.
Regions:
Central America: 7
South America: 10
Africa: 18
Asia: 13
Europe: 9
Middle East: 1
Total: 58

8. ICV in the News

9. ICV is Active across Multiple Sectors

10. Multiple Benefits of ICV
• New market/product development
• Brand strengthening
Company • Recruitment &
• Brand and reputation
• New skills development & cultural intelligence
• Increased motivation
Employee • Innovation
Participants • Improved leadership competencies
• Access to resources and new technology
• Improved services
Local • New staff skills
Partners • Growth

11. Companies Invest for a Variety of Reasons
Why did you create your program? (1-6 ranking)
To improve the economic/social
well-being in an emerging market that is
important to our company
To improve the volunteers’ leadership skills
To improve our business development
capabilities in the markets we select
To improve our ability to innovate in the
markets we select
To meet our CSR objectives
1-6 ranking, with 1= most important
Source: CDS, International Corporate Volunteerism Survey, 2011 | N=21

12. Poll Question #1
What area do you believe skills-based volunteerism adds the most
value?
a) Social impact in local communities
b) Employee leadership development
c) Business development and knowledge of emerging markets
d) Company innovation
e) Meeting CSR objectives

13. Measuring Impact
• Increased Employee Engagement
– 97% of participants were more motivated to perform their day-
jobs
– 94% of participants noted that the program positively changed
their perception of their employer as a corporate citizen
• Improved Employee Skills
– 75% of participants noted that participation in the program
sparked new ideas for products, services and/or improvements
that could be applied to their work
– Participants listed improved Resilience, Cultural Awareness,
Leadership and Communication among their top takeaways
• Positive Corporate Impact
– 92% of participants believe the program would lead to a
positive business impact for their company
* Statistics from survey of participants on CDS-administered ICV programs

14. Determining Success Depends on
the Program Goals
CDC Development Solutions conducts surveys with all participants in our International
Corporate volunteer programs. The following data was gathered from participants on
pilot projects in India, Peru, the Philippines and Tanzania.
I am confident that I am confident that my
transferring my ICV learning manager and Business Unit
to my day job will will be open and receptive to
ultimately lead to a positive the new learning that I will
business impact for my bring to my day job.
company.
After my ICV experience, I
My ICV learning is relevant am more motivated to
for my day job. perform in my day job.
Participation in the ICV
My ICV experience positively
program sparked new ideas
changed my perception of
for products, services or
my company as a corporate
improvements that I could
citizen.
apply to my work.

15. Four Key Elements for Success
Strategy
Measurement & Design &
Evaluation Development
Implementation
& Management

16. Program Considerations
• What resource commitments and support is needed?
• Do you want to build on existing leadership development
or philanthropic initiatives?
• Where will a program take place?
• What is your timeline to launch?
• What is the team composition?
• What will the teams do?
• What partners do you need?
• How will you prepare your teams?
• How will you determine success?

17. Best Practices in ICV programs
1. Align Goals with Business Priorities
What are the most important goals for the program?
social Impact  leadership development  new market development
new product development  global teaming  public goodwill
Make program choices based on
business priorities:
• Country selection
• Local clients
• Industry focus
• Project activities
• Impact measurement

18. Best Practices in ICV programs
2. Field Diverse Teams of High Performers
Teams diverse in:
• Skills
• Depth of work experience
and tenure
• Geography (home country)
• Gender
Participants consistently report that interacting with their fellow team
members was the most valuable part of their assignments.

19. Best Practices in ICV programs
3. Provide Preparatory Teaming & Leadership Opportunities
Pre-work goals:
• Build a cohesive global team
• Prepare participants to live and
work in an unfamiliar culture
• Give participants tools for short-
term consulting engagements
• Facilitate early relationships with
local clients
Global teams mean almost all pre-work is virtual.
Find the collaboration and communication tools that work for each team.

20. Best Practices in ICV programs
4. Work with Partners with Local Expertise
Partners (usually local or international NGOs) have:
• Knowledge of local culture
• Knowledge of opportunities for high-impact engagement
• Relationships (and established trust)
with local clients
• Expertise managing logistics
• Experience fielding volunteers on
short-term assignments
• Ability to survey clients in-country
to measure results
Using partners enables companies to expand to new
countries with more participants.

21. Best Practices in ICV programs
5. Measure Benefit for the Company, Employees, Local Clients
Company Employees Local Clients
• New market • New skills • Access to new
development development resources
• Product (teaming, technical) • Improved
development • Increased service
• Brand motivation provision
strengthening • Commitment to • New/improved
• Recruitment company skills for staff
• Reputation • Growth

22. Poll Question #2
What do you think is the most important metric of ICV programs to
measure?
a) Social impact
b) Employee satisfaction/retention
c) Financial return
d) Business and product development
e) Public awareness

23. FedEx Global Leadership Corps
• Pilot: 1 team of 4 people in
Salvador, Brazil
• Client: Instituto Cultural Steve
Biko (ICSB), which promotes
racial equality through
education
• Tackled IT, HR, marketing,
communications
“The skill sets acquired and honed, the relationships developed and our enhanced
understanding of how the world works has certainly made us more versatile,
equipped and dedicated FedEx team members.” (Shane O’Connor, FedEx)

24. Dow Corning Citizen Service Corps
Employees participated in Innovation Design workshops during their virtual pre-
work and were asked to bring back ideas for new products or modifications to
existing ones. Several of which are now in the design phase.
• At Envirofit India, assessed needs and demands of rural customers when buying
cookstoves
• At Sustaintech, developed quality control systems and plans to improve the supply chain
for energy efficient cook stoves

25. The Center of Excellence for International
Corporate Volunteerism (CEICV)
Three Goals for the Virtual Center
Enable companies of Enhance USAID’s
Track development
all sizes to start and sustainable
impact and create
expand International development efforts
best practices for
Corporate Volunteer by leveraging the
International
programs in skills and expertise
Corporate Volunteer
emerging markets of corporate
programs
worldwide volunteers

26. CEICV Benefits
• Access to best practices and
templates for starting,
implementing, and
measuring ICV programs
• New connections with other
companies for info- sharing,
partnering
• Opportunity to benchmark
program evaluation against
other companies
• Engage with USAID and the
USG on joint initiatives

27. Additional ICV Resources
1. www.cdcdevelopmentsolutions.org/corporate-volunteerism
2. www.cdcdevelopmentsolutions.org/icv-workshop-2011
3. Sign up for CDC Development Solutions’ monthly e-newsletter.
4. Join Linked-In ICV Group
5. http://www.cdcdevelopmentsolutions.org/blog
THANK YOU

28. Q&A

29. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
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30. November BPN
CR Opportunity: Companies as Social Partners
Guest Speaker:
Sarah Kerkian
Insights Supervisor
Cone Communications
Wednesday
November 16, 2011
10-11 a.m. PT (1-2 p.m. ET)
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