VolunteerMatch BPN Webinar: Jet-Set Service - International Corporate Volunteering


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October 2011 Best Practice Network Webinar series, presented by VolunteerMatch

Session Description:

Seven times as many companies are sending employees abroad to collaborate with local governments and NGOs on short-term pro bono assignments today, as compared to just five years ago. Companies such as IBM, Pfizer and FedEx have all reaped the benefits of embedding International Corporate Volunteer programs (ICV) into their business strategies. Why are these and other major companies investing in ICV so heavily?

Returning ICVs describe their experience as a cross between the Apprentice and the Peace Corps, challenging them to use their professional skills and expertise. It is no surprise that corporations have discovered these programs offer a powerful experiential learning opportunity that help participants develop leadership skills, hone collaboration capabilities, increase cultural intelligence and build a better understanding of business practices in emerging markets.

Join Amanda MacArthur from CDC Development Solutions for an introduction to ICV that will dive deep into case studies, trends and best practices. As lead of the organization’s Global Citizenship and Volunteerism practice areas, Amanda is an ICV expert and will share several corporate programs that showcase a variety of ROI measures. The presentation will leave you with an understanding of key success factors for program design that are sure to inspire you to look at volunteerism and employee engagement in a new way.

About Our Guest Speaker:

Amanda MacArthur is Director of Operations at CDC Development Solutions and leads the organization’s Global Citizenship and Volunteerism Practice Area, which includes the International Corporate Volunteer and MBA Programs divisions. In this role she has designed and managed employee engagement programs around the globe for IBM, Dow Corning, PepsiCo, FedEx, Deloitte and others.

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VolunteerMatch BPN Webinar: Jet-Set Service - International Corporate Volunteering

  1. 1. Jet-Set Service: International Corporate Volunteering October 6, 2011 Guest Speaker: Amanda MacArthur Director of Operations CDC Development Solutions Moderator: Casey Brennan Marketing Manager VolunteerMatchConfidential and Proprietary 1
  2. 2. To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#BPNICV” We will pose questions at the end of the presentationConfidential and Proprietary 2
  3. 3. Agenda• ICV—background & trends• Benefits and Measurement• Key Elements for Success• Issues to Consider• Best Practices• FedEx ICV Experience• The Center of Excellence for International Corporate Volunteerism (CEICV)• Q&A
  4. 4. What is an ICV Program?• Definition: A company-sponsored program through which employees are sent to work on pro bono projects with positive social impact in emerging markets.• Key Program Variables : – Teams versus individual assignments – Team size – Duration/scope of pre-work – Length of time in the field – Industry and geographic focus – Type of local client/partner – Local client inputs
  5. 5. Rapid Growth in ICV Programs The growth rate is the result of: – More companies that have started programs – Companies adding more volunteers annually Number of participating companies 6 7 11 12 22 21 ICV has Expanded Almost Sevenfold in the Past 5 Years* 2011 numbers are estimates provided by companiesSource: CDS, International Corporate Volunteerism Survey, 2011 | N=22
  6. 6. Volunteers were sent to 4 countries in 2006.Regions:South America: 3Africa: 1Total: 4
  7. 7. Since 2006, ICV volunteers have worked in 58 countries.Regions:Central America: 7South America: 10Africa: 18Asia: 13Europe: 9Middle East: 1Total: 58
  8. 8. ICV in the News
  9. 9. ICV is Active across Multiple Sectors
  10. 10. Multiple Benefits of ICV • New market/product development • Brand strengthening Company • Recruitment & • Brand and reputation • New skills development & cultural intelligence • Increased motivation Employee • Innovation Participants • Improved leadership competencies • Access to resources and new technology • Improved services Local • New staff skills Partners • Growth
  11. 11. Companies Invest for a Variety of ReasonsWhy did you create your program? (1-6 ranking) To improve the economic/social well-being in an emerging market that is important to our company To improve the volunteers’ leadership skills To improve our business development capabilities in the markets we select To improve our ability to innovate in the markets we select To meet our CSR objectives1-6 ranking, with 1= most importantSource: CDS, International Corporate Volunteerism Survey, 2011 | N=21
  12. 12. Poll Question #1What area do you believe skills-based volunteerism adds the mostvalue?a) Social impact in local communitiesb) Employee leadership developmentc) Business development and knowledge of emerging marketsd) Company innovatione) Meeting CSR objectives
  13. 13. Measuring Impact • Increased Employee Engagement – 97% of participants were more motivated to perform their day- jobs – 94% of participants noted that the program positively changed their perception of their employer as a corporate citizen • Improved Employee Skills – 75% of participants noted that participation in the program sparked new ideas for products, services and/or improvements that could be applied to their work – Participants listed improved Resilience, Cultural Awareness, Leadership and Communication among their top takeaways • Positive Corporate Impact – 92% of participants believe the program would lead to a positive business impact for their company* Statistics from survey of participants on CDS-administered ICV programs
  14. 14. Determining Success Depends on the Program Goals CDC Development Solutions conducts surveys with all participants in our International Corporate volunteer programs. The following data was gathered from participants on pilot projects in India, Peru, the Philippines and Tanzania.I am confident that I am confident that mytransferring my ICV learning manager and Business Unitto my day job will will be open and receptive toultimately lead to a positive the new learning that I willbusiness impact for my bring to my day job.company. After my ICV experience, IMy ICV learning is relevant am more motivated tofor my day job. perform in my day job.Participation in the ICV My ICV experience positivelyprogram sparked new ideas changed my perception offor products, services or my company as a corporateimprovements that I could citizen.apply to my work.
  15. 15. Four Key Elements for Success Strategy Measurement & Design & Evaluation Development Implementation & Management
  16. 16. Program Considerations• What resource commitments and support is needed?• Do you want to build on existing leadership development or philanthropic initiatives?• Where will a program take place?• What is your timeline to launch?• What is the team composition?• What will the teams do?• What partners do you need?• How will you prepare your teams?• How will you determine success?
  17. 17. Best Practices in ICV programs1. Align Goals with Business PrioritiesWhat are the most important goals for the program? social Impact  leadership development  new market development new product development  global teaming  public goodwillMake program choices based onbusiness priorities:• Country selection• Local clients• Industry focus• Project activities• Impact measurement
  18. 18. Best Practices in ICV programs2. Field Diverse Teams of High Performers Teams diverse in: • Skills • Depth of work experience and tenure • Geography (home country) • Gender Participants consistently report that interacting with their fellow team members was the most valuable part of their assignments.
  19. 19. Best Practices in ICV programs3. Provide Preparatory Teaming & Leadership Opportunities Pre-work goals: • Build a cohesive global team • Prepare participants to live and work in an unfamiliar culture • Give participants tools for short- term consulting engagements • Facilitate early relationships with local clients Global teams mean almost all pre-work is virtual. Find the collaboration and communication tools that work for each team.
  20. 20. Best Practices in ICV programs4. Work with Partners with Local ExpertisePartners (usually local or international NGOs) have:• Knowledge of local culture• Knowledge of opportunities for high-impact engagement• Relationships (and established trust) with local clients• Expertise managing logistics• Experience fielding volunteers on short-term assignments• Ability to survey clients in-country to measure resultsUsing partners enables companies to expand to newcountries with more participants.
  21. 21. Best Practices in ICV programs5. Measure Benefit for the Company, Employees, Local Clients Company Employees Local Clients • New market • New skills • Access to new development development resources • Product (teaming, technical) • Improved development • Increased service • Brand motivation provision strengthening • Commitment to • New/improved • Recruitment company skills for staff • Reputation • Growth
  22. 22. Poll Question #2What do you think is the most important metric of ICV programs tomeasure?a) Social impactb) Employee satisfaction/retentionc) Financial returnd) Business and product developmente) Public awareness
  23. 23. FedEx Global Leadership Corps• Pilot: 1 team of 4 people in Salvador, Brazil• Client: Instituto Cultural Steve Biko (ICSB), which promotes racial equality through education• Tackled IT, HR, marketing, communications “The skill sets acquired and honed, the relationships developed and our enhanced understanding of how the world works has certainly made us more versatile, equipped and dedicated FedEx team members.” (Shane O’Connor, FedEx)
  24. 24. Dow Corning Citizen Service Corps Employees participated in Innovation Design workshops during their virtual pre- work and were asked to bring back ideas for new products or modifications to existing ones. Several of which are now in the design phase.• At Envirofit India, assessed needs and demands of rural customers when buying cookstoves• At Sustaintech, developed quality control systems and plans to improve the supply chain for energy efficient cook stoves
  25. 25. The Center of Excellence for InternationalCorporate Volunteerism (CEICV) Three Goals for the Virtual CenterEnable companies of Enhance USAID’s Track developmentall sizes to start and sustainable impact and createexpand International development efforts best practices forCorporate Volunteer by leveraging the International programs in skills and expertise Corporate Volunteer emerging markets of corporate programs worldwide volunteers
  26. 26. CEICV Benefits• Access to best practices and templates for starting, implementing, and measuring ICV programs• New connections with other companies for info- sharing, partnering• Opportunity to benchmark program evaluation against other companies• Engage with USAID and the USG on joint initiatives
  27. 27. Additional ICV Resources1. www.cdcdevelopmentsolutions.org/corporate-volunteerism2. www.cdcdevelopmentsolutions.org/icv-workshop-20113. Sign up for CDC Development Solutions’ monthly e-newsletter.4. Join Linked-In ICV Group5. http://www.cdcdevelopmentsolutions.org/blog THANK YOU
  28. 28. Q&A
  29. 29. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_SolutionsConfidential and Proprietary 29
  30. 30. November BPN CR Opportunity: Companies as Social Partners Guest Speaker: Sarah Kerkian Insights Supervisor Cone Communications Wednesday November 16, 2011 10-11 a.m. PT (1-2 p.m. ET)Confidential and Proprietary 30