Engaging the Community in Disaster Response - July 2013 VolunteerMatch BPN Webinar

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When disaster strikes a community, individuals, corporations and community groups want to be a part of the solution and help their neighbors in need. Join us for this encore presentation from the 2013 VolunteerMatch Client Summit to learn how to mobilize the power of volunteers and the generosity of donors and employees during and after a disaster. Hear from three unique vantage points: American Red Cross, Microsoft and Network for Good. Together they will arm you with the most recent trends, opportunities, challenges and solutions to engage your audience in compelling response and recovery efforts.

Published in: Technology, News & Politics

Engaging the Community in Disaster Response - July 2013 VolunteerMatch BPN Webinar

  1. 1. 2013 VolunteerMatch Client Summit Encore Presentation: In Case of Emergency Engaging the Community in Disaster Response Jim Starr Vice President Volunteer Management American Red Cross Stacie Kronthal Vice President of Partnerships Network for Good Panelists: Facilitator: Lauren Wagner Business Development Manager VolunteerMatch @Lauren_Lynn2 July 18, 2013 James Rooney Program Manager, Technology for Good Microsoft
  2. 2. How To Ask Questions • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” • We will pose questions at the end of the presentation • A copy of the sides will be circulated after the event 2
  3. 3. Panelists 3 In Case of Emergency Engaging the Community in Disaster Response Jim Starr Vice President, Volunteer Management American Red Cross Stacie Kronthal Vice President of Partnerships Network for Good James Rooney Program Manager, Technology for Good Microsoft
  4. 4. Responding to Disasters Quickly & Efficiently • Overall Trends • American Red Cross Engaging the Community • Microsoft Corporate Citizenship
  5. 5. Disasters (and December) Dominates Giving Source: Network for Good Giving Data $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Dec ‘09 Dec ‘10 Dec ‘11 Dec ‘12 Haiti EG Japan EQ Hurricane Sandy Oklahoma
  6. 6. Concentrated Giving Day 1-7
  7. 7. Hurricane Sandy: Similar Pattern $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000
  8. 8. Hurricane Sandy: Top Charities 1. American Red Cross (62%) 2. Salvation Army 3. AmeriCares 4. Matthew 25: Ministries 5. Covenant House 6. Feeding America 7. Human Society of US 8. Save the Children
  9. 9. Hurricane Sandy: Key Trends Employee Giving 17% Social Good Platforms 34% Media Sites 29% Portal Giving 7% Charity Websites 13% • Average donation slightly higher (domestic vs. international) • More corporate response, especially for employees (your bank, your credit card company etc.) • Perfecting multichannel (websites, mobile, social, TV, radio -- even ATMs!) • Donate call to action spread quickly via social media
  10. 10. Sample Response Efforts
  11. 11. 5 Steps to Effective Corporate Disaster Giving Campaigns 1. Decide When to Respond 2. Set the Response Scope 3. Choose Your Cause Partner(s) 4. Frame the Call to Action 5. Tell Your Story Source: Network for Good eGuide
  12. 12. Superstorm Sandy Response Over 6,500 of our volunteers were not volunteers prior to Sandy
  13. 13. Engaging Spontaneous Volunteers Reaching Us Reaching Them www.redcross.org
  14. 14. What Spontaneous Volunteers Did Shelter Operations Volunteer Intake Warehouse and Logistics Relief Supplies Distribution Feeding Client Case Work Call Center
  15. 15. What We’re Doing • Shifting our focus • Restructuring volunteer jobs and tasks • Outreach pre-event • Setting and managing expectations • “Door to floor” in 30 minutes • Training via online and mobile platforms • Workforce training on spontaneous volunteer engagement
  16. 16. Microsoft’s Corporate Response
  17. 17. Engage Community
  18. 18. Engage Employees $1.5 MILLION INCLUDING MICROSOFT MATCH Hurricane Sandy Web Social Media E-mail New Employee Orientation Annual Giving Campaign
  19. 19. Engage Subsidiaries BOSTON TRAGEDY - Local donations - Local partnerships - Local events CHINA EARTHQUAKE - Local donations - Local partnerships
  20. 20. Employee-led Initiatives $1 MILLION INCLUDING MICROSOFT MATCH Japan Earthquake & Tsunami $29,000 Fishing Sheds
  21. 21. Q&A 21 • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn”
  22. 22. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_Solutions Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog! 22
  23. 23. Save the Date – September 10th 23 Engaging the Millennial Workforce Tuesday Septebmer 10th, 2013 10-11 a.m. PT (1-2 p.m. ET) Register here: https://www1.gotomeeting.com/register/965487681 Featuring: Liz Maw CEO, Net Impact

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