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Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul
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Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Long Haul

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With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the …

With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.

Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?

For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.

Published in: Business, Technology

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  • 1. Why and How Nonprofits Can Engage Millennials for the Long Haul August 14, 2013 #vmlearn
  • 2. Who are we? 2 #vmlearn Derrick Feldmann CEO Achieve @derrickfeldmann achieveguidance.com themillennialimpact.com Kari Dunn Saratovsky Founder & Principal KDS Strategies @kds kdsstrategies.com
  • 3. M i l l e n n i a l s How They Connect & Take A c t i o n @derrickfeldmann | @kds
  • 4. It’s Not About You, Your Organization, Or Your Interests
  • 5. It’s About Them Using Your Organization As A CONDUIT to Affect Their Cause, Their Issue, Their Value
  • 6. 1. MicroMillennials participate at micro levels before moving to highly involved states of cause action.
  • 7. Like Comment Post Call Email Text MeetSupportive Activism Organizing Activism
  • 8. 2. Peer Small Group Millennials participate with peers/family/colleagues in small groups.
  • 9. Paul Adams “Grouped”
  • 10. 3. Action = Transparent Solutions Millennials act when organizations are transparent agents of tangible solutions.
  • 11. 4. Usability Millennials engage in online content because of enticing and stimulating usability.
  • 12. USABILITY
  • 13. CONNECT
  • 14. 79.5 Read Email Newsletters On Mobile Devices
  • 15. 65.5 Receive Up To 5 Newsletters from Organizations
  • 16. Millennials Are Actively Following Up to 5 Organizations In Social Media – Even Though They Receive More Messages From Peers
  • 17. Millennials Are Using Websites To Connect On Social Media
  • 18. Cause Issue Vs. Organization
  • 19. INVOLVE
  • 20. IntrinsicBenefits 55%...Meeting People 51%...Networking 61%...Professional Experience
  • 21. 46.5 Online Training
  • 22. Final Thoughts
  • 23. Being Present Without Being Present
  • 24. Affinity Does Not Mean Interest
  • 25. Feedback is Faster Than Ever Before
  • 26. Generations Are Becoming Unified
  • 27. Culture - How We Operate Is Changing
  • 28. Millennial micro action, inspired by others, for the tangible benefit of an issue. Derrick Feldmann Kari Saratovsky @derrickfeldmann @kds TheMillennialImpact.com | CauseforChangebook.com
  • 29. Questions? 34 #vmlearn Kari Dunn Saratovsky Founder & Principal KDS Strategies @kds kdsstrategies.com Derrick Feldmann CEO Achieve @derrickfeldmann achieveguidance.com themillennialimpact.com
  • 30. Next Month: Corporate- Nonprofit Partnerships from 3 Perspectives http://learn.volunteermatch.org #vmlearn