Nonprofit Insights: LinkedIn Board Connect (and Other Tech Tools for Building the Best Board for Your Org)


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For the December session of Nonprofit Insights, Alice Korngold, CEO of Korngold Consulting, LLC, and Bryan Breckenridge, Nonprofit Success Enabler at LinkedIn, discuss the importance of developing a strong nonprofit board, the challenges many organizations face in doing so, and the technology tools that can help your nonprofit successfully engage board members.

In addition, Breckenridge demonstrates the key features of Linkedin's new Board Connect, a package of powerful social networking tools and training to engage board members from LinkedIn's community of 185 million professionals.

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  • Nonprofit Insights: LinkedIn Board Connect (and Other Tech Tools for Building the Best Board for Your Org)

    1. 1. LinkedIn’s New BoardConnect (and Other TechTools for Building theBest Board for your Org)December 12, 2012 #vmlearn
    2. 2. Who are we?Alice Korngold Bryan BreckenridgePresident Nonprofit Success EnablerKorngold Consulting, LLC #vmlearn 2
    3. 3. LinkedIn Board ConnectA valuable new resource for nonprofit boards PREPARED BY ALICE KORNGOLD FOR WEBINAR WITH VolunteerMatch December 12, 2012 Copyright © 2012 Korngold Consulting LLC #vmlearn 3
    4. 4. Investing in recruiting new board members: key considerationsNonprofit executives and board leaders are hard pressed to spend time searching for and vetting new boardmembers. Is it really worth the time and trouble? Here are a few key considerations to make the best decision foryour organization:  We are maximizing our revenue potential: with fees for services, government contracts, and philanthropy (foundations, corporations, and individual giving).  Our programs and services are cutting edge, highly competitive, in demand, and high impact in ensuring that the organization fully achieves its mission; we measure and demonstrate that.  Board members bring the full array of expertise, and diversity of perspectives, experience, and networks to ensure that the organization is maximizing its potential.  The board has a number of people who are qualified and prepared to step up in to leadership positions as we move forward.  Board members attend meetings, fully engage with the organization, make personal financial contributions, and fundraise to the extent that is necessary to help ensure that the organization is financially robust.  Each board committee has a full complement of people who have the experience, expertise, and diversity of perspectives that is needed to be successful. If you answered NO to a few of the questions above, you probably want to invest in recruiting new board members. Copyright © 2012 Korngold #vmlearn Consulting LLC 4
    5. 5. 7 steps to determine the experience & qualifications you seek in new board candidates1. Imagine the organization’s greater potential in achieving the mission2. Create the revenue model for success: fees for services, government grants, philanthropy (foundations, corporations, individuals)3. Determine the role of the board and expectations of board members to accomplish success4. Establish a logical board structure for efficiency and effectiveness5. Determine the right board composition: the expertise you need, as well as the diversity of experience, perspectives, and networks to maximize the organization’s potential6. Assess current board composition7. Determine the experience and qualifications you seek By discussing #1 - #4 above, the board and CEO can make well informed decisions about what they need in new board members to achieve success. Copyright © 2012 Korngold #vmlearn Consulting LLC 5
    6. 6. Look near and far to find the right people; LinkedIn as a game-changerOLD SCHOOL• Insular…within board’s inner circles• HomogeneousTODAY• High value on diversity of perspectives, experience, and networks in enriching the organization’s mission and vision, as well as its strategic and financial successOUTREACH• Expanding outreach among people who have ties to the organization: supporters, consumers, friends of supporters & consumers, including next generation• LinkedIn and other social media – a game-changer Copyright © 2012 Korngold #vmlearn Consulting LLC 6
    7. 7. LinkedIn is a game-changer for nonprofit board-matchingWHAT MAKES LINKEDIN A GAME-CHANGER• Vastly expands networks for nonprofits seeking qualified board member candidates – especially to find business people with particular skills, experience, expertise, and people with diverse perspectives and backgroundsVALUES OF LINKEDIN OVER PREVIOUS ONLINE MATCHING RESOURCES -- VERIFICATIONMECHANISMS: There are numerous ways to verify a candidate’s qualifications, experience, etc.Candidate’s page includes the following:1. Endorsements written out by former employers, clients, colleagues, etc. – all of whom can be cross-referenced via their LinkedIn pages2. Click-on endorsements by people who know the candidate – all of whom can be cross- referenced via their LinkedIn pages3. Mutual relationships are noted and are therefore potential sources for referencesCAVEATS• It continues to be important to interview candidates in person in order to assess their interest and qualifications to serve on the board Copyright © 2012 Korngold #vmlearn Consulting LLC 7
    8. 8. Maximize the value of your board members in advancing the organization • Provide useful materials to new board members in advance : statement of expectations, by laws, budget, audited financials, board On-boarding list, committee list, schedule of board meetings, strategic plan, etc. • Conduct a new board member orientation Engaging • Engage each and every board member in meaningful and productive board work to advance the organization; this is for the good of the throughout their organization and it’s also important to retain quality board members terms • Provide opportunities for board members with leadership potential to Leadership take on responsibilities, create a pipeline of committee chairs andSuccession planning officers based on how well board members perform as they step up Copyright © 2012 Korngold #vmlearn Consulting LLC 8
    9. 9. Alice Korngoldtwitter: @alicekorngoldwebsite: www.alicekorngold.comemail: Copyright © 2012 Korngold #vmlearn Consulting LLC 9
    10. 10. Board Member Connect Expanding Beyond your Existing NetworkLinkedIn Confidential ©2013 All Rights Reserved #vmlearn
    11. 11. You need a powerful networkof connections in order to achieve your mission LinkedIn Confidential ©2013 All Rights Reserved #vmlearn 11
    12. 12. Your nextdevelopmentdirector Your future board member A real estate lawyer interested in doing pro bono work A local funder You who can support your cause Your Board Using your board’s network to achieve your mission is key. LinkedIn can help! LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 12
    13. 13. In these slides…..• Learn how to make powerful connections on LinkedIn, leveraging your board’s network• Discover the advantages of using LinkedIn to recruit board members• Explore LinkedIn’s new program - LinkedIn Board Member Connect - and get all the details on how you can apply for a complimentary membership (a $1,000 annual value) LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 13
    14. 14. Leverage Your Board’s Network LinkedIn Confidential ©2013 All Rights Reserved #vmlearn 14
    15. 15. Your board is the gateway tothe people that will open doors for your organization LinkedIn Confidential ©2013 All Rights Reserved #vmlearn 15
    16. 16. LinkedIn makes it easyto work with your board to find the right talent for your needs LinkedIn Confidential ©2013 All Rights Reserved #vmlearn 16
    17. 17. First, you need to make sure you areconnected to your board on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved #vmlearn 17
    18. 18. Next, search for the connections to supportyour mission, leveraging your board’s network Decide what you’re looking for You need the right connections to:  Attract future board members  Secure funding  Connect with top-quality Search your network professional volunteers  LinkedIn eliminates the “who do you know” game by Connect and build relationships enabling you to visualize your board’s network. LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 18
    19. 19. Decide what you’re looking for…. A strategy consultant to A part-time accountant A graphic designer tohelp build your 3-year plan to maintain your books create a new logo LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 19
    20. 20. Search your network, using Advanced Search…. Enter your target criteria in LinkedIn’s Advanced Search: LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 20
    21. 21. Connect and start the conversation….Look for 1st and 2nd degree connections– they are yourstrongest connections. LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 21
    22. 22. Discover the advantages of recruiting board members on LinkedIn LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 22
    23. 23. Recruiting board members normally looks like…. Governance Who do you know Screening committee game “Who do you know with a software “We need background that’s “Found a someone VP or above? Maybe candidate! Let’s with a tech from that big local IT get to know her consulting background” better.” company?” (Repeat many times with all of your board members) LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 23
    24. 24. Recruiting board members on LinkedIn can look like…. Requested Governance Targeted Screening committee Introductions “Hey Ed, I see you have a connection to “We need that local IT “John seems someone consulting company interested. Let’s with a tech – I think John Doe get to know him background” might be a great fit better.” for the board. What do you think? Could you provide an introduction?” LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 24
    25. 25. Join LinkedIn Board Member Connect LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 25
    26. 26. What is LinkedIn Board Member Connect?• LinkedIn Board Connect is a free service that helps you quickly identify connections to potential board members with the precise skills and background you’re looking for by leveraging the LinkedIn platform and a premium search tool called Talent Finder LinkedIn Platform + = Board Connect Talent Finder LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 26
    27. 27. How can LinkedIn Board Member Connect help you? Define who LinkedIn Request you are Board Specific Screening looking for Connect Introductions  LinkedIn Board Connect helps you identify high potential board candidates through enhanced search capabilities with free • access to LinkedIn’sprofile of who (a $1000looking value) Once you know the Talent Finder you are annual for, LinkedIn Board Connect super-powers your search • Learn how to board’s network using the same product Search your make the most of LinkedIn through that corporate recruiters use to hire top talent exclusive webcasts • Board Connect allows you to narrow by seniority,  Get access to a past employers, years of experience, network company size, powerfully connected nonprofit peer with membership to the more Connect group Fortune 1000 firm, and Board LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 27
    28. 28. Recruiting great board members on LinkedIn is easy 1. You, along with your board, define who you are looking for 2. Instead of spending time playing the “who do you know” game, search intelligently with premium search filters such as years of experience and job function 3. Identify a short list of candidates (review their profiles instantly) 4. Ask your board for specific introductions or send a direct inMail 5. Continue with the normal vetting and screening process For more information on board recruiting or board roles and responsibilities visit: LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 28
    29. 29. Need Help?If you’re not sure how to get started on yourboard recruitment strategy, our friends atBoardSource can help.Get answers to these and many more questions:• What are the basic responsibilities of nonprofit boards?• What are the responsibilities of individual board members?• How should a nonprofit board of directors be structured?• What questions should we ask our potential board members?• How can we promote diversity while avoiding tokenism?• How do we keep board members informed?And access valuable tools and resources that can help guide yourrecruitment strategy:• Recruiting a Stronger Board• The Board Building Cycle LinkedIn Confidential ©2013 All #vmlearn Rights Reserved
    30. 30. The connections you need tochange the world are here. Let us help you find them. LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 30
    31. 31. Apply for an invitation to joinLinkedIn Board Member Connect at: LinkedIn Confidential ©2013 All #vmlearn Rights Reserved 31
    32. 32. Questions?Alice Korngold Bryan BreckenridgePresident Nonprofit Success EnablerKorngold Consulting, LLC #vmlearn 32
    33. 33. Friends with Benefits:How Nonprofits ShouldEngage MillennialVolunteersJanuary 23, 2013 #vmlearn
    34. 34. How to Share LinkedIn Board Connect with your Board Appendix: Making the Case to Join LinkedIn Board Member ConnectLinkedIn Confidential ©2013 All Rights Reserved
    35. 35. Use the following slidesto present LinkedIn Board Member Connect at your next board meeting. LinkedIn Confidential ©2013 All Rights Reserved 35
    36. 36. How can LinkedIn help us recruit new boardmembers? We need connections to help us achieve our mission – and that starts by having board members like you join our cause. Instead of asking around and spending so much time playing the “who do you know” game, we can search our networks intelligently with LinkedIn When we are looking for a new board member, the recruiting committee can identify a short list of candidates on LinkedIn (and review their resumes instantly), then ask board members for specific introductions LinkedIn can help us search faster but we still need to conduct our normal vetting processLinkedIn Confidential ©2013 All Rights Reserved 36
    37. 37. How does LinkedIn Board Member Connect work? LinkedIn Board Connect allows us to quickly search the networks of all board members that are already using LinkedIn and are connected to the ED or recruiting committee chair. The recruiting committee will use our LinkedIn network as-is – we don’t need to spend time setting up a new tool or system. Keeping your LinkedIn network up-to-date is the most important factor in successful searches. Once we identify a candidate, we’ll ask you for an introduction to the individual. We will never cold call your connections!LinkedIn Confidential ©2013 All Rights Reserved 37
    38. 38. What is included with LinkedIn Board MemberConnect? Identify high potential board candidates through enhanced search capabilities using LinkedIn’s Talent Finder (a $1000 annual value) Learn how to make the most of LinkedIn through exclusive product tutorials Get access to a powerfully connected nonprofit peer network with membership to the Board Connect groupLinkedIn Confidential ©2013 All Rights Reserved 38
    39. 39. What do you need to do? In order to search your network, you must be registered with LinkedIn and you must be connected to the ED or recruiting committee chair or whomever is doing the searching. The ED or recruiting committee chair will be able to see your connections through the search and then will ask you for specific introductions when appropriate. You don’t need to add any additional features or register for anything new to participate. We simply provide our EIN to LinkedIn and the individual in charge of recruiting will have the features activated on his/her own LinkedIn account.LinkedIn Confidential ©2013 All Rights Reserved 39