Engaging EventVolunteers throughSocial MediaNovember 7, 2012                   #vmlearn	  
Who are we?Ritu Sharma                       Brianna HaagCo-Founder & Executive Director   SF Marketing Managerritu@sm4np....
The AgendaBefore the event: How to recruit volunteers andhelp them spread the wordDuring the event: What tools can you use...
Recruiting Volunteers through Events    Place for past volunteers to share their experiences    Opportunity to connect pro...
Ticketing Lifecycle           On average, fundraiser           tickets go on sale 4-6           weeks before the event.   ...
Create your Registration Page                            #vmlearn	                                             6	  
3 Places You Must Post Your EventCreate events on all major platforms                                       #vmlearn	     ...
Let Your Volunteers Be Your Evangelists •  Encourage them to share    through social media •  Prompt easy promotion    thr...
Understand the Value of a Share	                            1 “Share” =                          $6.00                    ...
The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use...
Day of Event Tools	  Print attendee check-in listGenerate name badgesCheck in attendees through Eventbrite’s EntryManager ...
Social Media Communication         Give volunteers a voice during the event•  SMS•  GroupMe•  Twitter•  Instagram         ...
The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use...
Stewardship & Retention•  Ask volunteers to review you on VolunteerMatch.•  Ask them to opt-in to your newsletter list.•  ...
Recognition•  Story telling: Capture   significant volunteer moments   during your event•  Recognize: Praise volunteers   w...
Questions?Brianna Haag             Ritu SharmaSF Marketing Manager     Co-Founder and Executivebrianna@eventbrite.com   Di...
The Technology ofBoard EngagementDecember 12, 2012Bryan	  Breckenridge	              Alice	  Korngold	  Nonprofit	  Success...
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Nonprofit Insights: Engaging Event Volunteers Through Social Media

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This webinar, the first in a new "Nonprofit Insights" series from VolunteerMatch, introduces the different roles volunteers can play in your nonprofit events, and how social media can help you engage them.

Laura Coltrin, Product Manager at Eventbrite, and Ritu Sharma, Co-Founder and Executive Director of Social Media for Nonprofits, present ideas for how volunteers can be helpful in promoting and running an event, and how to keep those volunteers engaged with your organization moving forward. Laura and Ritu use classic volunteer engagement concepts of recruitment, recognition and (ultimately) retention as a framework for their discussion.

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Nonprofit Insights: Engaging Event Volunteers Through Social Media

  1. 1. Engaging EventVolunteers throughSocial MediaNovember 7, 2012 #vmlearn  
  2. 2. Who are we?Ritu Sharma Brianna HaagCo-Founder & Executive Director SF Marketing Managerritu@sm4np.org brianna@eventbrite.com@ritusharma1 @britesfSM4NP.org Eventbrite.com/npo #vmlearn   2  
  3. 3. The AgendaBefore the event: How to recruit volunteers andhelp them spread the wordDuring the event: What tools can you use to manage youreventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn   3  
  4. 4. Recruiting Volunteers through Events Place for past volunteers to share their experiences Opportunity to connect prospective volunteers to the mission and the program Reason to engage with new people interested in learning about various opportunities to get involved #vmlearn   4  
  5. 5. Ticketing Lifecycle On average, fundraiser tickets go on sale 4-6 weeks before the event. #vmlearn   5  
  6. 6. Create your Registration Page #vmlearn   6  
  7. 7. 3 Places You Must Post Your EventCreate events on all major platforms #vmlearn   7  
  8. 8. Let Your Volunteers Be Your Evangelists •  Encourage them to share through social media •  Prompt easy promotion through pre-written communication for email & social media •  Enable volunteers to be leaders #vmlearn   8  
  9. 9. Understand the Value of a Share   1 “Share” = $6.00 in future donations + 11 views of your event page #vmlearn   9  
  10. 10. The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use to manageyour eventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn   10  
  11. 11. Day of Event Tools  Print attendee check-in listGenerate name badgesCheck in attendees through Eventbrite’s EntryManager iOS or Android mobile appRegister attendees day-of through Eventbrite’sAt The Door iPad applicationPull daily and post-event reportingAllow attendees to access event information ontheir mobile phone (iOS or Android) #vmlearn   1 4 11  
  12. 12. Social Media Communication Give volunteers a voice during the event•  SMS•  GroupMe•  Twitter•  Instagram #vmlearn   12  
  13. 13. The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use to manage youreventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn   13  
  14. 14. Stewardship & Retention•  Ask volunteers to review you on VolunteerMatch.•  Ask them to opt-in to your newsletter list.•  Send info about the impact of their work.•  Make sure they know how to stay involved.•  Don’t disappear after the event! #vmlearn   14  
  15. 15. Recognition•  Story telling: Capture significant volunteer moments during your event•  Recognize: Praise volunteers who rose above the call of duty•  Social media: Share these stories with your community•  Recruiting: Leverage these examples to recruit new volunteers for future events #vmlearn   15  
  16. 16. Questions?Brianna Haag Ritu SharmaSF Marketing Manager Co-Founder and Executivebrianna@eventbrite.com Director ritu@sm4np.orgEventbrite Social Media for Nonprofits #vmlearn   16  
  17. 17. The Technology ofBoard EngagementDecember 12, 2012Bryan  Breckenridge   Alice  Korngold  Nonprofit  Success  Enabler   CEO  LinkedIn   Korngold  ConsulMng     LLC   h5p://learn.volunteermatch.org   #vmlearn  
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