Nonprofit Insights: Engaging Event Volunteers Through Social Media

Engaging EventVolunteers throughSocial MediaNovember 7, 2012 #vmlearn

Who are we?Ritu Sharma Brianna HaagCo-Founder & Executive Director SF Marketing Managerritu@sm4np.org brianna@eventbrite.com@ritusharma1 @britesfSM4NP.org Eventbrite.com/npo #vmlearn 2

The AgendaBefore the event: How to recruit volunteers andhelp them spread the wordDuring the event: What tools can you use to manage youreventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn 3

Recruiting Volunteers through Events Place for past volunteers to share their experiences Opportunity to connect prospective volunteers to the mission and the program Reason to engage with new people interested in learning about various opportunities to get involved #vmlearn 4

Ticketing Lifecycle On average, fundraiser tickets go on sale 4-6 weeks before the event. #vmlearn 5

Create your Registration Page #vmlearn 6

3 Places You Must Post Your EventCreate events on all major platforms #vmlearn 7

Let Your Volunteers Be Your Evangelists •  Encourage them to share through social media •  Prompt easy promotion through pre-written communication for email & social media •  Enable volunteers to be leaders #vmlearn 8

Understand the Value of a Share 1 “Share” = $6.00 in future donations + 11 views of your event page #vmlearn 9

The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use to manageyour eventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn 10

Day of Event Tools Print attendee check-in listGenerate name badgesCheck in attendees through Eventbrite’s EntryManager iOS or Android mobile appRegister attendees day-of through Eventbrite’sAt The Door iPad applicationPull daily and post-event reportingAllow attendees to access event information ontheir mobile phone (iOS or Android) #vmlearn 1 4 11

Social Media Communication Give volunteers a voice during the event•  SMS•  GroupMe•  Twitter•  Instagram #vmlearn 12

The AgendaBefore the event: How to recruit volunteers and helpthem spread the wordDuring the event: What tools can you use to manage youreventAfter the event: How can you maintain and increaseengagement of volunteers #vmlearn 13

Stewardship & Retention•  Ask volunteers to review you on VolunteerMatch.•  Ask them to opt-in to your newsletter list.•  Send info about the impact of their work.•  Make sure they know how to stay involved.•  Don’t disappear after the event! #vmlearn 14

Recognition•  Story telling: Capture signiﬁcant volunteer moments during your event•  Recognize: Praise volunteers who rose above the call of duty•  Social media: Share these stories with your community•  Recruiting: Leverage these examples to recruit new volunteers for future events #vmlearn 15

Questions?Brianna Haag Ritu SharmaSF Marketing Manager Co-Founder and Executivebrianna@eventbrite.com Director ritu@sm4np.orgEventbrite Social Media for Nonproﬁts #vmlearn 16

The Technology ofBoard EngagementDecember 12, 2012Bryan Breckenridge Alice Korngold Nonproﬁt Success Enabler CEO LinkedIn Korngold ConsulMng LLC h5p://learn.volunteermatch.org #vmlearn

Nonprofit Insights: Engaging Event Volunteers Through Social Media

by VolunteerMatch on Nov 16, 2012

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 3

Statistics

Nonprofit Insights: Engaging Event Volunteers Through Social Media Presentation Transcript

https://twitter.com	2
https://si0.twimg.com	1