A 360-Degree View of
Corporate-Nonprofit
Partnerships – Part II
July 9, 2014
#vmlearn
Who are we?
2
#vmlearn
Mazarine Treyz
Wild Woman Fundraising
@wildwomanfund
wildwomanfundraising.com
Amanda Lenaghan
Charl...
Agenda
3
#vmlearn
• A Recap
• Expanding Engagement Beyond
Events
• Outside-the-Box Program Elements
• Q&A
4
#vmlearn
• Finding & Establishing Partnerships
• Pro Bono & Skilled Volunteering
A Recap
Expanding
Engagement Beyond
Events
5
#vmlearn
Charles Schwab Foundation
Helping individuals and families achieve
lifelong financial well-being through
education, volunt...
Deepening Engagement with Corporate Volunteers
Hands-On Board ServiceSkills-based & Pro Bono Service
Breadth of Involvemen...
Skills-based Volunteering & on-going Engagement
• Structured volunteer event can provide entrée into on-going volunteering...
Engaging one leader can result in increasing the breadth
AND depth of relationship
• Established partnership that
leverage...
Finding and Recruiting Virtual
Volunteers for Your Nonprofit
Presenter: Mazarine Treyz
Author of The Wild Woman's
Guide to...
What are 7 fabulous sources of online
volunteers?
Online or Virtual Volunteers
 Volunteermatch.org
 Idealist.org
 Creat...
How to create a compelling online
volunteer job description that gets
results?
Segment Your Target Audience
by Skill. Are ...
Segment Your Target
Audience by Time
Commitment:
 5 minute opportunity
 Half-Day opportunity
 Two month opportunity
How...
How to create a compelling online
volunteer job description that gets
results?Make it fun, make it simple and specific,
ma...
How to create a compelling online
volunteer job description that gets
results?
Make it fun:
Duties include:
Creating fun i...
Make it exclusive:
Qualifications:
Previous design experience
Excellent oral and written communication skills
Type at leas...
Want more resources?
Shari Ilsen already reported on
this on the VolunteerMatch blog
back in February, but just in case
yo...
Dollars for Doers
Corporations with employee volunteerism programs (or EVPs)
that allow you to collect $10/hr per person o...
Dollars for Doers
Corporations with employee volunteerism programs (or EVPs)
that allow you to collect $10/hr per person o...
 What companies are physically
closest to you? Even if its virtual,
this matters.
The role of dollars for doers programs,...
 What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for...
 What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for...
 What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for...
 What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for...
Examples of successful dollars for
doers initiatives
Using GlobalGiving:
An e-gift card program
utilized by HP to recogniz...
Examples of successful dollars for
doers initiatives
Events
Your gala/golf event/walk-a-thon needs volunteers.
Microsoft h...
Examples of successful dollars for
doers initiatives
Using dollars for doers engaging
volunteers around their job skills
F...
Q&A
Do you have any questions?
Thank you for attending this webinar today!
I love to help you with fundraising and finding...
Outside-the-Box
Program Elements
29
#vmlearn
SKILLED & GLOBAL
VOLUNTEERISM
Desiree Adaway,
Principal ofThe Adaway Group
Corporate, Skilled and Pro-Bono
Volunteerism
While all volunteers add value to your organization, there are many opportuni...
International Corporate
Volunteering
Creating or promoting opportunities for individuals and businesses to
volunteer with ...
Desiree Adaway
desiree@desireeadaway.com
www.desireeadaway.com
#vmlearn
Questions?
34
#vmlearn
Mazarine Treyz
Wild Woman Fundraising
@wildwomanfund
wildwomanfundraising.com
Amanda Lenaghan
Charl...
For more webinars, visit:
http://learn.volunteermatch.org
#vmlearn
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Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

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In September, 2013, VolunteerMatch hosted a webinar that covered the key ingredients for a successful corporate-nonprofit volunteer partnership. The session was so popular, we've brought you back for round two! In this special session dive into how nonprofits and businesses can increase both the breadth and depth of these cross-sector relationships.

Join VolunteerMatch for a special joint edition of the Nonprofit Insights and Best Practice Network webinar series, as we welcome back three experts in corporate-nonprofit partnerships who present from multiple perspectives: Nonprofit consultant Mazarine Treyz represents the small nonprofit viewpoint, Desiree Adaway of The Adaway Group provides the voice of large organizations, and Amanda Lenaghan from the Charles Schwab Foundation presents the corporate angle.

Viewers walk away with new knowledge, practical strategies and tactics, as well as concrete resources and handouts. Whether you work at a nonprofit or a corporation, this webinar will enable you to move your program to the next level through successful partnerships.

Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

  1. 1. A 360-Degree View of Corporate-Nonprofit Partnerships – Part II July 9, 2014 #vmlearn
  2. 2. Who are we? 2 #vmlearn Mazarine Treyz Wild Woman Fundraising @wildwomanfund wildwomanfundraising.com Amanda Lenaghan Charles Schwab Foundation @papeamanda aboutschwab.com Desiree Adaway The Adaway Group @desireeadaway desireeadaway.com
  3. 3. Agenda 3 #vmlearn • A Recap • Expanding Engagement Beyond Events • Outside-the-Box Program Elements • Q&A
  4. 4. 4 #vmlearn • Finding & Establishing Partnerships • Pro Bono & Skilled Volunteering A Recap
  5. 5. Expanding Engagement Beyond Events 5 #vmlearn
  6. 6. Charles Schwab Foundation Helping individuals and families achieve lifelong financial well-being through education, volunteerism and advocacy. MISSION EDUCATE ADVOCATE VOLUNTEER #vmlearn
  7. 7. Deepening Engagement with Corporate Volunteers Hands-On Board ServiceSkills-based & Pro Bono Service Breadth of Involvement Depth of Involvement Large scale volunteering provides exposure to your mission; deep mission connection often leads to high-impact pro bono and board opportunities. Nonprofits can help move employees along this continuum to become more engaged in their organization. #vmlearn
  8. 8. Skills-based Volunteering & on-going Engagement • Structured volunteer event can provide entrée into on-going volunteering • 50% of nonprofits received follow up consulting or continued relationship • 2/3 of employees were interested in continuing with longer-term engagements #vmlearn
  9. 9. Engaging one leader can result in increasing the breadth AND depth of relationship • Established partnership that leverages the core strengths of Schwab and BGCA • Schwab Branch Managers host scholarship winners, then often engage their employees to volunteer their financial acumen • At least 13 Schwab employees currently serve on Boys & Girls Clubs’ Boards #vmlearn
  10. 10. Finding and Recruiting Virtual Volunteers for Your Nonprofit Presenter: Mazarine Treyz Author of The Wild Woman's Guide to Fundraising, The Wild Woman's Guide to Social Media, and Get the Job! Your Fundraising Career Empowerment Guide Mazarine helps nonprofits find volunteers and help them fundraise! #vmlearn
  11. 11. What are 7 fabulous sources of online volunteers? Online or Virtual Volunteers  Volunteermatch.org  Idealist.org  CreatetheGood.org  GlobalGiving.org  SkillsforChange.com  Grassroots.org  CreatetheGood.org For Canada: Koodonation.org For the UK: HelpFromHome.org #vmlearn
  12. 12. How to create a compelling online volunteer job description that gets results? Segment Your Target Audience by Skill. Are you looking for:  Online Tutors  Community moderators  Web design skills  Print design skills  Contract law  Communications specialists  Accounting skills Let's go take a look at: http://www.habitat.org/getinv/ #vmlearn
  13. 13. Segment Your Target Audience by Time Commitment:  5 minute opportunity  Half-Day opportunity  Two month opportunity How to create a compelling online volunteer job description that gets results? #vmlearn
  14. 14. How to create a compelling online volunteer job description that gets results?Make it fun, make it simple and specific, make it manageable and achievable. Give constant cheery feedback. Example: Would you like to have a serious impact on our cause? Help us design and write the best annual report ever! Use your mad design skills to help our nonprofit look its best! #vmlearn
  15. 15. How to create a compelling online volunteer job description that gets results? Make it fun: Duties include: Creating fun infographics Designing our annual report Spell-checking Researching our brand & competitor brands #vmlearn
  16. 16. Make it exclusive: Qualifications: Previous design experience Excellent oral and written communication skills Type at least 40 wpm Experience with print design Remember the Deadline: Application instructions: Last day to Apply: December 20th, 2014 Send to info@wildwomanfundraising.com How to create a compelling online volunteer job description that gets results? #vmlearn
  17. 17. Want more resources? Shari Ilsen already reported on this on the VolunteerMatch blog back in February, but just in case you haven't heard, check out Jayne Craven's The Last Virtual Volunteer Guidebook! How to create a compelling online volunteer job description that gets results? #vmlearn
  18. 18. Dollars for Doers Corporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more:  Old Navy  Kohl’s  Starbucks  Best Buy  Macy’s  Coinstar / Redbox The role of dollars for doers programs, and the best ways to use them #vmlearn
  19. 19. Dollars for Doers Corporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more: The role of dollars for doers programs, and the best ways to use them  ExxonMobil  ConocoPhillips  Verizon  Aetna  Microsoft  Dell  RealNetworks  Time Warner  RealNetworks #vmlearn
  20. 20.  What companies are physically closest to you? Even if its virtual, this matters. The role of dollars for doers programs, and the best ways to use them #vmlearn
  21. 21.  What companies are physically closest to you? Even if its virtual, this matters.  What are you offering in exchange for the company's help? The role of dollars for doers programs, and the best ways to use them #vmlearn
  22. 22.  What companies are physically closest to you? Even if its virtual, this matters.  What are you offering in exchange for the company's help?  What type of help do you need? The role of dollars for doers programs, and the best ways to use them #vmlearn
  23. 23.  What companies are physically closest to you? Even if its virtual, this matters.  What are you offering in exchange for the company's help?  What type of help do you need?  How flexible are you about scheduling? The role of dollars for doers programs, and the best ways to use them
  24. 24.  What companies are physically closest to you? Even if its virtual, this matters.  What are you offering in exchange for the company's help?  What type of help do you need?  How flexible are you about scheduling?  What resources above and beyond people are you hoping to get? The role of dollars for doers programs, and the best ways to use them #vmlearn
  25. 25. Examples of successful dollars for doers initiatives Using GlobalGiving: An e-gift card program utilized by HP to recognize global employee volunteers; a low-cost alternative to a fully-globalized “dollars for doers” program Of course-the typical “painting” or “park clean-up” or “construction” project #vmlearn
  26. 26. Examples of successful dollars for doers initiatives Events Your gala/golf event/walk-a-thon needs volunteers. Microsoft helped out with the Chicago Cares Serve-a- thon. Why not get volunteers from your favorite local corporation? #vmlearn
  27. 27. Examples of successful dollars for doers initiatives Using dollars for doers engaging volunteers around their job skills Financial education volunteers from financial services companies Pet food company volunteering with animal shelter Loaned executives for nonprofit boards Want more resources and examples? Check out Win-Win for the Greater Good by Bruce Burtch
  28. 28. Q&A Do you have any questions? Thank you for attending this webinar today! I love to help you with fundraising and finding volunteers! If you have any questions, please give me a call: 512-763-5161 Or email me: info@wildwomanfundraising.com #vmlearn
  29. 29. Outside-the-Box Program Elements 29 #vmlearn
  30. 30. SKILLED & GLOBAL VOLUNTEERISM Desiree Adaway, Principal ofThe Adaway Group
  31. 31. Corporate, Skilled and Pro-Bono Volunteerism While all volunteers add value to your organization, there are many opportunities to utilize volunteers with the specific skills and certifications that your organization needs.This can be done on an individual basis or through partnerships with local businesses, schools, and organizations. Best Practices • Be thoughtful about the needs of your organizations and intentional in setting expectations with potential volunteers. Create clear job descriptions including the scope of the project and what you are asking the volunteer to do.This will not only increase the volunteer’s output, but also increase their engagement with your organization. • Identify businesses in your local area that employ the type of talent that you are looking for (writers, engineers, bookkeepers, scientists, computer programmers, etc.). • Ensure a match between the culture of your organization and the skilled volunteer. Example • Whirlpool Corporation partnership with Habitat for Humanity #vmlearn
  32. 32. International Corporate Volunteering Creating or promoting opportunities for individuals and businesses to volunteer with your organization internationally can have a huge impact on your work including raising funds and awareness. Best Practices • Create clear and specific partnership opportunities. • Create opportunities for education throughout the experience. • Make connections between home and abroad. Examples: • Bain and Company & Habitat for Humanity International’s GlobalVillage Program • Lowe’s & Habitat for Humanity International Disaster Response Kits #vmlearn
  33. 33. Desiree Adaway desiree@desireeadaway.com www.desireeadaway.com #vmlearn
  34. 34. Questions? 34 #vmlearn Mazarine Treyz Wild Woman Fundraising @wildwomanfund wildwomanfundraising.com Amanda Lenaghan Charles Schwab Foundation @papeamanda aboutschwab.com Desiree Adaway The Adaway Group @desireeadaway desireeadaway.com
  35. 35. For more webinars, visit: http://learn.volunteermatch.org #vmlearn

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