Cause Marketing Forum Conference: VolunteerMatch Discusses a "Big Idea" in Employee Engagement

1,282 views
997 views

Published on

Six Big Ideas in 60 Minutes

TED gives presenters 18 minutes to make their case -- our cause marketing masters are so sharp they only need nine! We've challenged six CM top guns to each share one golden knowledge nugget that will help your programs hit new heights.

Holly Thomas, Macy’s
Sarah Harris, Incite
Randy Paynter, Care2
Casey Brennan, VolunteerMatch
Anne Erhard, MSLGROUP
Nancy Gofus, .ORG

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,282
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cause Marketing Forum Conference: VolunteerMatch Discusses a "Big Idea" in Employee Engagement

  1. 1. Employee Engagement as aCause Testing Ground 1
  2. 2. What’s The Big Idea? #1 Campaign 2
  3. 3. Why Employees Care(and why employers should too!) of employees say it is important for their companies to 93% provide them with opportunities to become involved in social issues. Cone Cause Evolution Study, Cone Communications, 2010 “Companies with high engagement have 3.9 times the Business Benefit earnings per share (EPS) growth rate compared with organizations in the same industry.” Employee Engagement: Whats your Engagement Ratio? Gallup Consulting, 2010 3
  4. 4. Dilbert’s Benefits of Engagement Productivity Morale 4
  5. 5. More Benefits of Engagement Employee Health Recruitment & Retention Skill Development Business ROI
  6. 6. How to Test Your Cause Campaign throughEMPLOYEE ENGAGEMENT
  7. 7. Ways to Test Your Cause withEmployees 1 Partnership SourcingHow:Employee volunteeringPro bono project with organizationWhy: - Find a cultural fit - Find a business fit - Get employees excited - Strengthen connection before consumer launch 7
  8. 8. Ways to Test Your Cause withEmployees 2 Authenticity CheckHow:Employee cause committee to help build programPre-launch to employeesWhy: - Assures transparency of program - Employees will “sniff out” risks/issues - Employees are passionate advocates – what speaks to them will spread! 8
  9. 9. Ways to Test Your Cause withEmployees 3How: Message TestingFocus groupsEmployee surveyWhy: - Test if messages will resonate with audiences - Source ideas from employees - Find out if your messaging tells a story of what the company is passionate about 9
  10. 10. The Big Idea for EmployeeEngagement #1 Campaign 10
  11. 11. Thank you! Casey BrennanMarketing & Insights Managercbrennan@volunteermatch.org @CaseyB | @VM_Solutions 11

×