Social Media- Resources for Nonprofits

SOCIAL NETWORKING Online Resources Brought to you by the SAVE PROGRAM Presented by: Karla Micheli October 7, 2009

CAUSES Facebook and Myspace Causes empowers anyone with a good idea or passion for change to impact the world. Using our platform, individuals mobilize their network of friends to grow lasting social and political movements. combined have over 400 million unique monthly users

A Cause Page Can Help You…

Network: spread awareness to a new demographic / expand your base of donors/partners, build new relationships, recruit supporters, create community

Educate/Advocate: teach users how to make changes in their daily lives, make people aware of current issues

Fundraising: raise money to reach important goals

Support: encourage people to share personal stories and find support.

Administrators can…

post announcements

communicate with members through email and Facebook notifications

can select a beneficiary organization to receive donations

Network for Good- 4.75% processing fees

A CAUSE PAGE Anyone can create a user-created advocacy group on Causes

Members can…

discuss the issues

share their experiences

post media: video & pictures**

sign petitions

Make a donation

Add Cause to multiple facebook pages

A CAUSE PAGE Anyone can create a user-created advocacy group on Causes **Member and Administrator role

Non-Profit Benefits

Monthly non-profit newsletter – announcing new features, featuring great causes, explaining how to maximize your cause, and more

Ability to Create Multiple Cause pages- focus on different issues or target different communities

Non-profit profile

Access to view all the CAUSES that benefit your non-profit

Access to view all donations made to your organization

Downloadable report of donor contact information

Help Support & Resources for Best Practices and Getting Started

CAUSE sponsorship program- for company support ie. matching

Love Without Boundaries Foundation

A small nonprofit with just 3% overhead and an all-volunteer staff

provides medical care to orphans in China in hopes of readying them for adoption

2008 Causes Giving Challenge Winner- out competed a number of larger, better-funded non-profits- $50,000 prize

raised $144,898 from 4,115 donors by using incredible stories and touching photos to bring in thousands of new donors

2009 America’s Giving Challenge- October 7th

Amnesty International http://www.causes.com/amnesty “ to undertake research and action to prevent and end abuses of human rights”

started by Brian Glasscock, a 16-year old high school student who was a volunteer

The cause has grown to over 438,000 members

Brian maintains it daily by posting announcements, raising awareness about new campaigns, and starting discussions on important topics.

Amnesty International later hired Brian because they were so impressed with his efforts!

Birthday Wish

This feature allows any Facebook user to create a Birthday Wish page and ask their friends to donate to the cause of their choice as a birthday present.

1. Brad Sugars for Cancer Schmancer – $7,690 2. Beth Kanter for the Sharing Foundation – $3,608 3. Steven Guy for mothers2mothers – $2,910 4. Alex Cevenini for Fight Leukemia – $2,575 5. Charlie McBrearty for The Trevor Project – $2,225

Customized link for your Cause

Board members- Top past Birthday fundraisers have been board members

Employees

Interns

Supporters

Etc…

http://apps.facebook.com/causes/birthdays/new?cause_id=[PUT CAUSE ID HERE] PASS IT ON…. Use your website, Twitter feed, newsletter, e-newsletter, put it in email signatures etc..

www.google.com/nonprofits

for Non-profits

YouTube is the #2 Search engine in the world

YouTube attracted over 300 million unique video viewers across the world in December 2008

People are watching hundreds of millions of videos a day on YouTube, and uploading hundreds of thousands of videos daily

An Average of 75%of US Internet users watched a video online per month

Broadcast your cause to the world's largest online video community

www.YouTube.com/Nonprofits

U.S.-based nonprofits with IRS 501(c)(3) tax status

ELIGIBILITY

May not be religious or political in nature

May not be focused primarily on lobbying for political or policy change

Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, universities, and nonprofit portals are not eligible for the program

BENEFITS

www.YouTube.com/Nonprofits

Premium branding capabilities

Listing on the Nonprofit channels and the Nonprofit videos pages

**NEW** Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause. **

Drive fundraising through a Google Checkout "Donate" button

**NEW** Ability to add a Call-to-action overlay on your videos to drive campaigns **

http:// www.youtube.com/watch?v =ZK38BWy-O9E

Megan Danielson (Google): 2009 Non-profit Marketing Conference

AdWords

Advertising Program

$10,000 per month in free advertising- calculated through cost per click (CPC)

Animal rescue & conservation

Arts

Disaster & relief services

Education

Environment

Health

Science & technology

Voluntarism &community outreach

Youth advocacy & programs

Ineligible nonprofits include, but are not limited to, the following concentrations :

Commercial non-profits

Credit-counseling services

Mutual membership benefits (networking, professional, alumni, and other membership organizations)

Portals and directories

There is no set end date for your grant and no need to re-apply at any time as long as you….

Actively build your Google Grants AdWords account

2. Be responsive to email requests from our team

3. Log in monthly to review campaign performance and make updates as appropriate

GOOGLE CHECKOUT

Fees Per Transaction Less than $3,000 2.9% + $0.30 Monthly Sales Through Google Checkout $3,000 - $9,999.99 2.5% + $0.30 $10,000 - $99,999.99 2.2% + $0.30 $100,000 or more 1.9% + $0.30 There are no monthly, setup, or gateway service fees.

Other Features/Services

WEB ADDRESSES