Social Media- Resources for Nonprofits

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    Social Media- Resources for Nonprofits - Presentation Transcript

    1. SOCIAL NETWORKING Online Resources Brought to you by the SAVE PROGRAM Presented by: Karla Micheli October 7, 2009
    2. CAUSES Facebook and Myspace Causes empowers anyone with a good idea or passion for change to impact the world. Using our platform, individuals mobilize their network of friends to grow lasting social and political movements. combined have over 400 million unique monthly users
    3. A Cause Page Can Help You…
      • Network: spread awareness to a new demographic / expand your base of donors/partners, build new relationships, recruit supporters, create community
      • Educate/Advocate: teach users how to make changes in their daily lives, make people aware of current issues
      • Fundraising: raise money to reach important goals
      • Support: encourage people to share personal stories and find support.
      • Administrators can…
      • post announcements
      • communicate with members through email and Facebook notifications
      • can select a beneficiary organization to receive donations
        • Network for Good- 4.75% processing fees
      A CAUSE PAGE Anyone can create a user-created advocacy group on Causes
      • Members can…
      • discuss the issues
      • share their experiences
      • post media: video & pictures**
      • sign petitions
      • Make a donation
      • Add Cause to multiple facebook pages
      A CAUSE PAGE Anyone can create a user-created advocacy group on Causes **Member and Administrator role
    4. Non-Profit Benefits
      • Monthly non-profit newsletter – announcing new features, featuring great causes, explaining how to maximize your cause, and more
      • Ability to Create Multiple Cause pages- focus on different issues or target different communities
      • Non-profit profile
      • Access to view all the CAUSES that benefit your non-profit
      • Access to view all donations made to your organization
      • Downloadable report of donor contact information
      • Help Support & Resources for Best Practices and Getting Started
      • CAUSE sponsorship program- for company support ie. matching
    5. Love Without Boundaries Foundation
      • A small nonprofit with just 3% overhead and an all-volunteer staff
      provides medical care to orphans in China in hopes of readying them for adoption
      • 2008 Causes Giving Challenge Winner- out competed a number of larger, better-funded non-profits- $50,000 prize
      • raised $144,898 from 4,115 donors by using incredible stories and touching photos to bring in thousands of new donors
      2009 America’s Giving Challenge- October 7th
    6. Amnesty International http://www.causes.com/amnesty “ to undertake research and action to prevent and end abuses of human rights”
      • started by Brian Glasscock, a 16-year old high school student who was a volunteer
      • The cause has grown to over 438,000 members
      • Brian maintains it daily by posting announcements, raising awareness about new campaigns, and starting discussions on important topics.
      • Amnesty International later hired Brian because they were so impressed with his efforts!
    7. Birthday Wish
      • This feature allows any Facebook user to create a Birthday Wish page and ask their friends to donate to the cause of their choice as a birthday present.
      1. Brad Sugars for Cancer Schmancer – $7,690 2. Beth Kanter for the Sharing Foundation – $3,608 3. Steven Guy for mothers2mothers – $2,910 4. Alex Cevenini for Fight Leukemia – $2,575 5. Charlie McBrearty for The Trevor Project – $2,225
    8.  
    9.  
    10.  
    11. Customized link for your Cause
      • Board members- Top past Birthday fundraisers have been board members
      • Employees
      • Interns
      • Supporters
      • Etc…
      http://apps.facebook.com/causes/birthdays/new?cause_id=[PUT CAUSE ID HERE] PASS IT ON…. Use your website, Twitter feed, newsletter, e-newsletter, put it in email signatures etc..
    12. www.google.com/nonprofits
    13. for Non-profits
      • YouTube is the #2 Search engine in the world
      • YouTube attracted over 300 million unique video viewers across the world in December 2008
      • People are watching hundreds of millions of videos a day on YouTube, and uploading hundreds of thousands of videos daily
      • An Average of 75%of US Internet users watched a video online per month
      Broadcast your cause to the world's largest online video community
      • www.YouTube.com/Nonprofits
      • U.S.-based nonprofits with IRS 501(c)(3) tax status
      ELIGIBILITY
      • May not be religious or political in nature
      • May not be focused primarily on lobbying for political or policy change
      • Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, universities, and nonprofit portals are not eligible for the program
      • BENEFITS
      www.YouTube.com/Nonprofits
      • Premium branding capabilities
      • Listing on the Nonprofit channels and the Nonprofit videos pages
      **NEW** Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause. **
      • Drive fundraising through a Google Checkout "Donate" button
      **NEW** Ability to add a Call-to-action overlay on your videos to drive campaigns **
    14. http:// www.youtube.com/watch?v =ZK38BWy-O9E
    15.  
    16.  
    17. Megan Danielson (Google): 2009 Non-profit Marketing Conference
      • AdWords
      • Advertising Program
      $10,000 per month in free advertising- calculated through cost per click (CPC)
      • Eligible 501 © 3 nonprofits include, but are not limited to, the following focus areas:
      • Animal rescue & conservation
      • Arts
      • Disaster & relief services
      • Education
      • Environment
      • Health
      • Science & technology
      • Voluntarism &community outreach
      • Youth advocacy & programs
      • Ineligible nonprofits include, but are not limited to, the following concentrations :
      • Commercial non-profits
      • Credit-counseling services
      • Mutual membership benefits (networking, professional, alumni, and other membership organizations)
      • Portals and directories
      • There is no set end date for your grant and no need to re-apply at any time as long as you….
      • Actively build your Google Grants AdWords account
      • 2. Be responsive to email requests from our team
      • 3. Log in monthly to review campaign performance and make updates as appropriate
      • GOOGLE CHECKOUT
      Fees Per Transaction Less than $3,000 2.9% + $0.30 Monthly Sales Through Google Checkout $3,000 - $9,999.99 2.5% + $0.30 $10,000 - $99,999.99 2.2% + $0.30 $100,000 or more 1.9% + $0.30 There are no monthly, setup, or gateway service fees.
    18. Other Features/Services
    19. WEB ADDRESSES
      • Google for Non Profits: www.google.com/nonprofits
      • You Tube for Non Profits: www.YouTube.com /Nonprofits
      • (can access from the Google for nonprofits page)
      • Causes: http://exchange.causes.com/about/
      • Causes Birthday Wish:
      • http://exchange.causes.com/resources/features/birthday-wish/
    20. THANK YOU
      • ??QUESTIONS??
      • Contact:
      • Karla Micheli
      • karla.micheli@volunteerinfo.net

    + The Volunteer Center of Northwest Suburban ChicagoThe Volunteer Center of Northwest Suburban Chicago, 1 month ago

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