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  • 1. The Power ofTechnologyand Social Media for Social Change
    • Lucia Dellagnelo - ICOM
    • 2. Fernanda Bornhausen Sá - IVA
    SynergosFellows
  • 3. Social Networks are aboutcommunities
    Relationships
    Connection
    Articulate
  • 4. Social Media & Its Power…
  • 5. Social Media & Its Power…
  • 6. Clay Shirk(CognitiveSurplus: CreativityandGenerosity in a Connected Age)
  • 7.
    • “Our interconnection is not only a natural and necessary part of our lives but also a force for good”.
    • 8. “Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”
    Professors Nicholas Christakis and James Fowler
  • 9. How Social Media help Non-Profits
  • 10. What is happening? Trends
  • 11.
  • 12. NetworkedNonprofits
    • They are easy for outsiders to get in andinsiders to get out.
    • 13. Theyengagepeople to shapeandsharetheir work in order to raiseawarenessof social issues, organize communities to provideservicesoradvocate for legislation. In thelongrun, they are helping to makethe world a safer, fairer, healthierplace to live.
    NetworkedNonprofits are simpleandtransparentorganizations.
  • 14. NetworkedNonprofits
    • NetworkedNonprofitsdon’t work harderorlongerthanotherorganizations, they work differently. Theyengage in conversationswithpeoplebeyondtheirwalls — lotsofconversations — to build relationshipsthat spread their work throughthe network. Incorporatingrelationshipbuilding as a core responsibilityofallstaffersfundamentallychangestheirto-dolists. Workingthisway is onlypossiblebecauseoftheadventof social media.
    • 15. AllNetworkedNonprofits are comfortableusingthenew social media toolset — digital toolssuch as email, blogs, andFacebookthatencouragetwo-wayconversationsbetweenpeople, andbetweenpeopleandorganizations, to enlargetheireffortsquickly, easilyandinexpensively.
  • http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181
  • 16.
  • 17. Seminars and Summits (examples)
  • 18.
  • 19.
  • 20.
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  • 28.
  • 29. http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf
  • 30.
  • 31.
  • 32. How tecnology can help Organizations to promote social change and sustentability
  • 33. WhyTiB
  • 34. TiB 2010
  • 35. Summary
  • 36. Media coverage
  • 37. TiBResultsandConclusions
  • 38. Available Literature
    Examplesof Books andReferences:
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. Webinars: DIOSA
  • 47. NetworkedNonprofits( examples)
  • 48.
  • 49.
  • 50.
  • 51. Games for Change
  • 52.
  • 53.
  • 54. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  • 55. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  • 56. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
    Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. 
    Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections betweenpeopleand causes, as visibility of volunteering opportunities keeps growing.
  • 57. Opportunity for Blogging
  • 58. Cases ofSuccess
  • 59. Charity: Water
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
  • 60. Charity: Water
    Anidea- Charity: Water
    3 years - US$ 13 million
    -800 000 peoplebenefited
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
  • 61. Charity: Water
    Actionsthatmade it possible:
    Social Media Campaigns
    Twitter Festival
    MyCharity:WaterBrithday
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
  • 62. Charity: Water
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
  • 63. SammerandVinay
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/
  • 64. The lessonsfromthis case are:
    1. Stayfocused; develop a single goal
    2.Tell yourstory
    3. Act, thenthink
    4. Design for collaboration
    5. Employempowerment marketing
    6. Measureonemetric
    7. Try, fail, tryagain, succeed
    8. Don’task for help, require it
    http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/
  • 65.
    • Founded by Alexandra "Alex" Scott, diagnosed with neuroblastoma, a type of childhood cancer before her first birthday.
    • 66. Before a stem cell transplant: "when I get out of the hospital I want to have lemonade stand."
    • 67. First lemonade stand: US$ 2000
    • 68. 2004: Alex passed away (8 years old).
    • 69. Raised over US$ 1 milllion
    http://gsbapps.stanford.edu/cases/documents/M331.pdf
  • 70. http://gsbapps.stanford.edu/cases/documents/M331.pdf

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