The Power ofTechnologyand Social Media for Social Change<br /><ul><li>Lucia Dellagnelo - ICOM
Fernanda Bornhausen Sá - IVA</li></ul>SynergosFellows<br />
Social Networks are aboutcommunities<br />Relationships<br />Connection<br />Articulate<br />
Social Media & Its Power…<br />
Social Media & Its Power…<br />
Clay Shirk(CognitiveSurplus: CreativityandGenerosity in a Connected Age)<br />
<ul><li>“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.
“Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”</l...
How Social Media help Non-Profits<br />
What is happening? Trends<br />
NetworkedNonprofits<br /><ul><li>They are easy for outsiders to get in andinsiders to get out.
Theyengagepeople to shapeandsharetheir work in order to raiseawarenessof social issues, organize communities to provideser...
NetworkedNonprofits<br /><ul><li>NetworkedNonprofitsdon’t work harderorlongerthanotherorganizations, they work differently...
AllNetworkedNonprofits are comfortableusingthenew social media toolset — digital toolssuch as email, blogs, andFacebooktha...
Seminars and Summits (examples)<br />
http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf<br />
How tecnology can help Organizations to promote social change and sustentability <br />
WhyTiB<br />
TiB 2010<br />
Summary<br />
Media coverage<br />
TiBResultsandConclusions<br />
Available Literature <br />Examplesof Books andReferences:<br />
Webinars: DIOSA <br />
NetworkedNonprofits( examples)<br />
Games for Change <br />
VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in ...
Opportunity for Blogging<br />
Cases ofSucess<br />
Charity: Water<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
Charity: Water<br />Anidea- Charity: Water<br />3 years  - US$ 13 million<br />-800 000 peoplebenefited<br />http://www.dr...
Charity: Water<br />Actionsthatmade it possible:<br />Social Media Campaigns<br />Twitter Festival<br />MyCharity:WaterBri...
Charity: Water<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
SammerandVinay<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/<br />
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Apresentação synergos 14 out

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Apresentação synergos 14 out

  1. 1. The Power ofTechnologyand Social Media for Social Change<br /><ul><li>Lucia Dellagnelo - ICOM
  2. 2. Fernanda Bornhausen Sá - IVA</li></ul>SynergosFellows<br />
  3. 3. Social Networks are aboutcommunities<br />Relationships<br />Connection<br />Articulate<br />
  4. 4. Social Media & Its Power…<br />
  5. 5. Social Media & Its Power…<br />
  6. 6. Clay Shirk(CognitiveSurplus: CreativityandGenerosity in a Connected Age)<br />
  7. 7. <ul><li>“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.
  8. 8. “Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”</li></ul>Professors Nicholas Christakis and James Fowler<br />
  9. 9. How Social Media help Non-Profits<br />
  10. 10. What is happening? Trends<br />
  11. 11.
  12. 12. NetworkedNonprofits<br /><ul><li>They are easy for outsiders to get in andinsiders to get out.
  13. 13. Theyengagepeople to shapeandsharetheir work in order to raiseawarenessof social issues, organize communities to provideservicesoradvocate for legislation. In thelongrun, they are helping to makethe world a safer, fairer, healthierplace to live.</li></ul>NetworkedNonprofits are simpleandtransparentorganizations. <br />
  14. 14. NetworkedNonprofits<br /><ul><li>NetworkedNonprofitsdon’t work harderorlongerthanotherorganizations, they work differently. Theyengage in conversationswithpeoplebeyondtheirwalls — lotsofconversations — to build relationshipsthat spread their work throughthe network. Incorporatingrelationshipbuilding as a core responsibilityofallstaffersfundamentallychangestheirto-dolists. Workingthisway is onlypossiblebecauseoftheadventof social media.
  15. 15. AllNetworkedNonprofits are comfortableusingthenew social media toolset — digital toolssuch as email, blogs, andFacebookthatencouragetwo-wayconversationsbetweenpeople, andbetweenpeopleandorganizations, to enlargetheireffortsquickly, easilyandinexpensively.</li></li></ul><li>http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181<br />
  16. 16.
  17. 17. Seminars and Summits (examples)<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf<br />
  30. 30.
  31. 31.
  32. 32. How tecnology can help Organizations to promote social change and sustentability <br />
  33. 33. WhyTiB<br />
  34. 34. TiB 2010<br />
  35. 35. Summary<br />
  36. 36. Media coverage<br />
  37. 37. TiBResultsandConclusions<br />
  38. 38. Available Literature <br />Examplesof Books andReferences:<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Webinars: DIOSA <br />
  47. 47. NetworkedNonprofits( examples)<br />
  48. 48.
  49. 49.
  50. 50.
  51. 51. Games for Change <br />
  52. 52.
  53. 53.
  54. 54. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
  55. 55. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
  56. 56. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. <br />Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections betweenpeopleand causes, as visibility of volunteering opportunities keeps growing.<br />
  57. 57. Opportunity for Blogging<br />
  58. 58. Cases ofSucess<br />
  59. 59. Charity: Water<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
  60. 60. Charity: Water<br />Anidea- Charity: Water<br />3 years - US$ 13 million<br />-800 000 peoplebenefited<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
  61. 61. Charity: Water<br />Actionsthatmade it possible:<br />Social Media Campaigns<br />Twitter Festival<br />MyCharity:WaterBrithday<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
  62. 62. Charity: Water<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/<br />
  63. 63. SammerandVinay<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/<br />
  64. 64. The lessonsfromthis case are:<br />1. Stayfocused; develop a single goal<br />2.Tell yourstory<br />3. Act, thenthink<br />4. Design for collaboration<br />5. Employempowerment marketing<br />6. Measureonemetric<br />7. Try, fail, tryagain, succeed<br />8. Don’task for help, require it<br />http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/<br />
  65. 65. <ul><li>Founded by Alexandra "Alex" Scott, diagnosed with neuroblastoma, a type of childhood cancer before her first birthday.
  66. 66. Before a stem cell transplant: "when I get out of the hospital I want to have lemonade stand."
  67. 67. First lemonade stand: US$ 2000
  68. 68. 2004: Alex passed away (8 years old).
  69. 69. Raised over US$ 1 milllion</li></ul>http://gsbapps.stanford.edu/cases/documents/M331.pdf<br />
  70. 70. http://gsbapps.stanford.edu/cases/documents/M331.pdf<br />
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