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Social Media: Stop Pushing and Start Pulling
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Social Media: Stop Pushing and Start Pulling

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An analysis of current the current social media landscape from a business perspective along with a nuts and bolts look at current trends and best practices of social media monitoring and......

An analysis of current the current social media landscape from a business perspective along with a nuts and bolts look at current trends and best practices of social media monitoring and engagement. This presentation was first given at The Greater Kansas City Chamber of Commerce on march 24th, 2010.

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  • 1. SOCIAL MEDIA Stop Pushing and Start Pulling 2010 Voltage Creative, LLC All logos, trademarks and images are the property of their respective owners. They are presented here for educational purposes.
  • 2. WADE MEREDITH Online Marketing Manager 2010 Voltage Creative, LLC
  • 3. ANALYSIS PROS, CONS & APPLICATIONS ACTION Q&A 2010 Voltage Creative, LLC
  • 4. ANALYSIS 2010 Voltage Creative, LLC
  • 5. 2010 Voltage Creative, LLC icons from www.iconspedia.com and Google image search
  • 6. Broadcast Media Social Media Monologue Dialogue 2010 Voltage Creative, LLC photo credits L: http://www.flickr.com/photos/eugeni_dodonov/3116348205/ R: http://www.affordablehousinginstitute.org
  • 7. THE PLAYING FIELD 2010 Voltage Creative, LLC photo: http://www.flickr.com/photos/jenorton/2234905210/
  • 8. Broadcast Media Social Media Monologue Dialogue 2010 Voltage Creative, LLC left photo: http://www.flickr.com/photos/eugeni_dodonov/3116348205/
  • 9. 400 Million Active Users (As of 03.16.10) 2010 Voltage Creative, LLC
  • 10. 2010 Voltage Creative, LLC source http://blog.twitter.com/2010/02/measuring-tweets.html
  • 11. Nuts? 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/steffenz/2080578170/
  • 12. NOISE 2010 Voltage Creative, LLC signal
  • 13. 988x10^18 bytes 1,000,000,000 Gb 7,311,200 iPC 2010 Voltage Creative, LLC Gantz, J.F. 2007. The Expanding Digital Universe: A Forecast of Worldwide Information Growth through 2010.
  • 14. 2010 Voltage Creative, LLC
  • 15. 2010 Voltage Creative, LLC graphic from http://www.useit.com/alertbox/fancy-formatting.html
  • 16. SOCIAL MEDIA SIGNAL 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/stephend9/372596415/
  • 17. HELLO I am No t a f ad 2010 Voltage Creative, LLC
  • 18. UK, Chilean, L.A. and Haitian Earthquakes Mumbai Terror Attacks NY Flight 1549 Ditching in Hudson Iranian Election Demonstrations MLB & NFL Contract Deals 2010 Voltage Creative, LLC
  • 19. It’s OK! 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/gregwest98/3733687366/
  • 20. “The computer in your cell phone is a million times cheaper, a thousand times more powerful, and 100 times smaller than the one computer at MIT in 1965.” Ray Kurzweil 2010 Voltage Creative, LLC
  • 21. Lo-So 2010 Voltage Creative, LLC
  • 22. Commitment: 1. None 2. False 3. Misplaced 4. Community 2010 Voltage Creative, LLC
  • 23. Right Wrong 2010 Voltage Creative, LLC All logos and trademarks are the property of their respective owners. They are presented here for educational purposes.
  • 24. PROS, CONS & IMPLEMENTATION 2010 Voltage Creative, LLC
  • 25. 2010 Voltage Creative, LLC +
  • 26. 2010 Voltage Creative, LLC –
  • 27. CEO / Brand Ambassador “I’m a thought leader with connections that wants to raise awareness.” 2010 Voltage Creative, LLC
  • 28. Marketing Manager “I need channels for my content and information on emerging markets.” 2010 Voltage Creative, LLC
  • 29. Sales and Business Dev “I need to attract and retain customers, and find potential partners with aligned interests.” 2010 Voltage Creative, LLC
  • 30. Public Relations “I want to influence search rankings, get feedback from our marketplace and agile crisis response.” 2010 Voltage Creative, LLC
  • 31. Human Resources “I need to network, locate new employees and research potential colleagues.” 2010 Voltage Creative, LLC
  • 32. Mail Room “I need to promote my rap-metal-reggae fusion band and find a date.” 2010 Voltage Creative, LLC
  • 33. IMPLEMENTATION 2010 Voltage Creative, LLC
  • 34. Here there be dragons... 2010 Voltage Creative, LLC image credit http://www.flickr.com/photos/davemott/4245408047/ photo http://www.flickr.com/photos/zooboing/4354835921/
  • 35. Core Competencies: Humanity Authenticity Agility 2010 Voltage Creative, LLC
  • 36. Corporation "We share the concerns of consumers regarding discs with XCP software." "We deeply regret any inconvenience this may cause our customers." 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/markyuen/366530114/
  • 37. 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/trixer/3795835074/
  • 38. Agility. I has it. 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/davehamster/3715915507/
  • 39. ACTION 2010 Voltage Creative, LLC
  • 40. Social Media Listening 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/whitneyinchicago/3932946946/
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  • 55. THE END Questions Welcome www.voltagecreative.com 2010 Voltage Creative, LLC