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  1. 1. VOLGHAN’s E-Commerce OfficeVOLGHANs E-Commerce OfficeElectronic commerce, commonly known as e-commerce or e-comm, is the buying and selling of products orservices over electronic systems such as the Internet and other computer networks. Electronic commercedraws on such technologies as electronic funds transfer, supply chain management, Internet marketing, onlinetransaction processing, electronic data interchange (EDI), inventory management systems, and automated datacollection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in thetransactions life-cycle, although it may encompass a wider range of technologies such as e-mail, mobiledevices and telephones as well.Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of theexchange of data to facilitate the financing and payment aspects of business transactions.E-commerce can be divided into: E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall". The gathering and use of demographic data through Web contacts. Electronic Data Interchange (EDI), the business-to-business exchange of data. E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters). Business-to-business buying and selling. The security of business transactionsBusiness activities of VOLGHAN Hosseiniin 2001 in collaboration with the German Leo Archive site began.After about 6 months and provided more than 2,000 works, Alien Entity Site Managers request he agreed tocooperate and formally entered the e-commerce market. After three years and more than 2,500 works, with theintensification of sanctions finally entered the Irans market in 2004. At this time, many large and small projectshave been carried out by this office. For more information, please refer to the Portfolio.VOLGHANs E-Commerce Office Services and Products: Static, Dynamic & Portal Design and Programming. Professional Web Content Management System Development. Search Engine Marketing & Search Engine Optimization. Information Technology Based Automation. Multimedia Ads Design & Publishing. Internet Based (Online) Advertising Solutions. Direct Advertising Solutions. Web Mastering & Supporting Computer Systems. Training Individuals and corporate personnel.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com1|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  2. 2. VOLGHAN’s E-Commerce OfficeW hy is it better to choose our products and services? Price: By reducing costs and management are able to offer our products and services with affordable price. Quality: We are since 2000 in domestic and foreign markets activity and the quality are guaranteed. Support: You can contact us via phone, Internet, email, mail or other communication methods in all 24 hours a day, 7 days a week, even on holidays. Honesty: Tariffs and services portfolio available online to customers via this site.Web Design & DevelopmentWeb design is a broad term covering many different skills and disciplines that are used in the production andmaintenance of websites. The different areas of web design include; web graphic design, interface design,authoring; including standardized code and proprietary software, user experience design and search engineoptimization. Often many individuals will work in teams covering different aspects of the design process,although some designers will cover them all.The term web design is normally used to describe the design process relating to the front-end (client side)design of a website including writing mark up, but this is a grey area as this is also covered by webdevelopment. Web designers are expected to have an awareness of usability and if their role involves creatingmarkup then they are also expected to be up to date with web accessibility guidelines.Web development is a broad term for the work involved in developing a web site for the Internet (World WideWeb) or an intranet (a private network). This can include web design, web content development, client liaison,client-side/server-side scripting, web server and network security configuration, and e-commerce development.However, among web professionals, "web development" usually refers to the main non-design aspects ofbuilding web sites: writing markup and coding. Web development can range from developing the simplest staticsingle page of plain text to the most complex web-based internet applications, electronic businesses, or socialnetwork services.For larger organizations and businesses, web development teams can consist of hundreds of people (webdevelopers). Smaller organizations may only require a single permanent or contracting webmaster, orsecondary assignment to related job positions such as a graphic designer and/or information systemstechnician. Web development may be a collaborative effort between departments rather than the domain of adesignated department.Our Capabilities in Design and Programming: Attractive & special templates and Styles Design by CSS3. Web Design by HTML5 Markup Language. Dynamic Web Programming by ASP.Net4 and PHP5 Language. Using of Ajax, JQuery, Silverlight, Action Script and Java Script. Using of MS Access, MS SQL Server, MySQL Databases.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com2|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  3. 3. VOLGHAN’s E-Commerce OfficePractical W eb DevelopmentBasicIn practice, many web developers will have basic interdisciplinary skills / roles, including: Graphic design / web design. Information architecture and copywriting/copyediting with web usability, accessibility and search engine optimization in mind.The above list is a simple website development hierarchy and can be extended to include all client side andserver side aspects. It is still important to remember that web development is generally split up into client sidecoding, covering aspects such as the layout and design, and server side coding, which covers the websitesfunctionality and back end systems.AdvancedSome more advanced web developers will also have these interdisciplinary skills / roles: GUI (Graphic User Interface) design. Audio, Video and Animation processing & encoding (for web usage). Flash Capabilities (animation, audio, video, scripting). Web content management system Deployment and/or Content management infrastructure design, development and integration. Web applications development, integration and deployment. Web server stress testing (how much traffic can a web server running a specific application endure before collapsing). Web site security analysis & testing. Web site code optimization (which is an important aspect of search engine optimization). Project management, QA and other aspects common to IT development.Web Content Management SystemsA web content management system (WCMS) is a software system that provides website authoring,collaboration, and administration tools designed to allow users with little knowledge of web programminglanguages or markup languages to create and manage website content with relative ease. A robust WCMSprovides the foundation for collaboration, offering users the ability to manage documents and output for multipleauthor editing and participation.Most systems use a content repository or a database to store page content, metadata, and other informationassets that might be needed by the system. A presentation layer displays the content to website visitors basedon a set of templates. Most systems use server side caching to improve performance. This works best whenthe WCMS is not changed often but visits happen regularly. Administration is typically done through browser-based interfaces, but some systems require the use of a fat client.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com3|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  4. 4. VOLGHAN’s E-Commerce OfficeA WCMS allows non-technical users to make changes to a website with little training. A WCMS typicallyrequires a systems administrator and/or a web developer to set up and add features, but it is primarily awebsite maintenance tool for non-technical staff.W CMS Capabilities: Automated templates:Create standard output templates (usually HTML and XML) that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place. Access control:Some WCMS systems support user groups. User groups allow you to control how registered users interact with the site. A page on the site can be restricted to one or more groups. This means an anonymous user (someone not logged on), or a logged on user who is not a member of the group a page is restricted to, will be denied access to the page. Scalable expansion:Available in most modern WCMSs is the ability to expand a single implementation (one installation on one server) across multiple domains, depending on the servers settings. WCMS sites may be able to create microsites/web Portals within a main site as well. Easily editable content: Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Most WCMS software includes WYSIWYG editing tools allowing non-technical users to create and edit content. Scalable feature sets:Most WCMS software includes plug-ins or modules that can be easily installed to extend an existing sites functionality. Web standards upgrades:Active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards. Workflow management:Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, one or many content creators can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it. Collaboration: CMS software may act as a collaboration platform allowing content to be retrieved and worked on by one or many authorized users. Changes can be tracked and authorized for publication or ignored reverting to old versions. Other advanced forms of collaboration allow multiple users to modify (or comment) a page at the same time in a collaboration session. Delegation: Some CMS software allows for various user groups to have limited privileges over specific content on the website, spreading out the responsibility of content management. Document management:CMS Software may provide a means of collaboratively managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction. Content virtualization: CMS software may provide a means of allowing each user to work within a virtual copy of the entire web site, document set, and/or code base. This enables changes to multiple interdependent resources to be viewed and/or executed in-context prior to submission. Content syndication: CMS software often assists in content distribution by generating RSS and Atom data feeds to other systems. They may also e-mail users when updates are available as part of the workflow process. Multilingual: Ability to display content in multiple languages.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com4|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  5. 5. VOLGHAN’s E-Commerce Office Versioning: Like document management systems, CMS software may allow the process of versioning by which pages are checked in or out of the WCMS, allowing authorized editors to retrieve previous versions and to continue work from a selected point. Versioning is useful for content that changes over time and requires updating, but it may be necessary to go back to or reference a previous copy.W CMS Advantages: Low cost:Some content management systems are free, such as Drupal, TYPO3, Joomla, and WordPress. Others may be affordable based on size subscriptions. Although subscriptions can be expensive, overall the cost of not having to hire full-time developers can lower the total costs. Plus software can be bought based on need for many CMSs. Easy customization:A universal layout is created, making pages have a similar theme and design without much code. Many CMS tools use a drag and drop AJAX system for their design modes. It makes it easy for beginner users to create custom front-ends. Easy to use:CMSs are designed with non-technical people in mind. Simplicity in design of the admin UI allows website content managers and other users to update content without much training in coding or technical aspects of system maintenance. Workflow management:CMSs provide the facility to control how content is published, when it is published, and who publishes it. Some WCMSs allow administrators to set up rules for workflow management, guiding content managers through a series of steps required for each of their tasks.And Much More...Search Engine Optimization (SEO)Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in asearch engines "natural" or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higherranked on the search results page), and more frequently a site appears in the search results list, the morevisitors it will receive from the search engines users. SEO may target different kinds of search, including imagesearch, local search, video search, academic search, news search and industry-specific vertical searchengines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actualsearch terms or keywords typed into search engines and which search engines are preferred by their targetedaudience. Optimizing a website may involve editing its content and HTML and associated coding to bothincrease its relevance to specific keywords and to remove barriers to the indexing activities of search engines.Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.The effectiveness of SEO may be measured by the position of a web site on a Search Engine Results Page(SERP) when searching for a certain keyword, or by web analytics Key Performance Indexes (KPIs).TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com5|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  6. 6. VOLGHAN’s E-Commerce OfficeSearch Engine Submission:Search engine submission is how a webmaster submits a web site directly to a search engine. While SearchEngine Submission is often seen as a way to promote a web site, it generally is not necessary because themajor search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would findmost web sites on the Internet all by themselves.There are two basic reasons to submit a web site or web page to a search engine. The first reason would be toadd an entirely new web site because the site operators would rather not wait for a search engine to discoverthem. The second reason is to have a web page or web site updated in the respective search engine.W ebmaster Tools:It allows webmasters to check indexing status, optimize visibility of their websites and track visitors from allreferrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digitalcollateral such as links within PDF documents.W ebsite Promotion:Website promotion is the continuing process used by webmasters to promote and bring more visitors to awebsite. Many techniques such as web content development, search engine optimization, and search enginesubmission, are used to increase a sites traffic. Search Engine Land created an infographic of factors thataffect ranking in search engines for search engine optimization that help drive traffic to a specific website.Directory Submission:A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sitesand categorizing those links.A web directory is not a search engine and does not display lists of web pages based on keywords; instead, itlists web sites by category and subcategory. Most web directory entries are also not found by web crawlers butby humans. The categorization is usually based on the whole web site rather than one page or a set ofkeywords, and sites are often limited to inclusion in only a few categories. Web directories often allow siteowners to submit their site for inclusion, and have editors review submissions for fitness.Blog Advertising:A blog (a portmanteau of the term web log) is a discussionorinformationsite published on the World Wide Webconsistingof discrete entries ("Posts"). Several blog search engines are used to search blog contents, such asBloglines, BlogScope, and Technorati. Several online communities exist that connect people to blogs andbloggers to other bloggers, including BlogCatalog and MyBlogLog.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com6|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  7. 7. VOLGHAN’s E-Commerce OfficeIt is common for blogs to feature advertisements either to financially benefit the blogger or to promote thebloggers favorite causes. The popularity of blogs has also given rise to "fake blogs" in which a company willcreate a fictional blog as a marketing tool to promote a product.Internet Yellow Page Advertising:Online business directories are known as IYP or Internet yellow pages. On a broader scale they are known asvertical directories. There are consumers oriented and business oriented varieties. All providers of IYP offeronline advertising. The users of Internet yellow pages have the same intent as the users of print yellow pages.This produces a high quality lead, much like the print phone book, because the user is usually only decidingwho to buy the product or service from, not whether or not to make a purchase.One advantage of IYPs is they are not as prone to click fraud like Pay Per Click models. Small businesses arefinding as the Internet is evolving that Internet yellow pages / Phonebooks are easier to understand than searchengine advertising. Search engine advertising has many complications and is always subject to changingalgorithms, which can cause frustration to small businesses. SEO professionals tend to like the constantchanging of the way search engines return results, it is good for their business. Internet yellow pages allow asmall business to advertise locally and target his audience with single self-explanatory categories that mostpeople are familiar with such as "attorney" or "florist" or "plumbing".Forum Advertising:An Internet forum, or message board, is an online discussion site where people can hold conversations in theform of posted messages. Depending on the access level of a user or the forum set-up, a posted messagemight need to be approved by a moderator before it becomes visible. A post is a user-submitted messageenclosed into a block containing the users details and the date and time it was submitted. Members are usuallyallowed to edit or delete their own posts.Social Network Advertising:Social network advertising is a term that is used to describe a form of Online advertising that focuses on socialnetworking sites. One of the major benefits of advertising on a social networking site (facebook, myspace,friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographicinformation and target their ads appropriately.There are three major classifications of Social Network Advertising: Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project. Based on an action your friend has taken, you might see a message in your news feed saying Bob has just bought a RadioHead CD from MusicWorld. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com7|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  8. 8. VOLGHAN’s E-Commerce Office Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. Indirect Advertising by creating groups or pages - This is an innovative marketing technique in which a company will create a page or group that users can choose to join. They will use this to build up subscribers or fans and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.Automation and SoftwareAutomation is the use of machines, control systems and information technologies to optimize productivity in theproduction of goods and delivery of services. The correct incentive for applying automation is to increaseproductivity, and/or quality beyond that possible with current human labor levels so as to realize economies ofscale, and/or realize predictable quality levels. The incorrect application of automation, which occurs mostoften, is an effort to eliminate or replace human labor. Simply put, whereas correct application of automationcan net as much as 3 to 4 times original output with no increase in current human labor costs, incorrectapplication of automation can only save a fraction of current labor level costs. In the scope of industrialization,automation is a step beyond mechanization. Whereas mechanization provides human operators withmachinery to assist them with the muscular requirements of work, automation greatly decreases the need forhuman sensory and mental requirements while increasing load capacity, speed, and repeatability. Automationplays an increasingly important role in the world economy and in daily experience.Our Capabilities in Software Development: A detailed analysis of your needs. Programming using the latest technologies and standards. Design and Implementation of Web-based and Windows-based software. Testing and training software is designed.General Features of Our Software Systems: User friendly user interface design. Understanding software requirements and production based on the employers needs. Counseling and provide appropriate solutions. Localization. Update, warranty and support. Utilizing many years of experience in the industry of IT. Using the latest technology available. Optimizing system performance. Innovation and creativity in the field of information technology and software, based on new ideas.Fax Broadcasting Software:TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com8|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  9. 9. VOLGHAN’s E-Commerce OfficeOur software includes the most extensive set of features of any desktop fax program in its price range. For thatmatter, we are not aware of any fax program in any price range that has as many features. Faxes can be sent from any Windows application. It can automatically open and prepare for faxing, Microsoft Word, Microsoft Excel, Open Office Text Documents, Open Office SpreadSheets, PDF Files, Text Files, RTF Files and most image files. Faxes can be sent automatically from a DOS command window using a command line. Receive faxes directly to your PC. Forward incoming fax images to any number of email accounts, in tiff or pdf format. You can also selectively forward faxes to email addresses depending on the calling fax machines fax number. Filter junk faxes based on callers station id (fax number). Fax Broadcasting of any number of faxes, either on demand or scheduled for a specific date or time. Maintain an unlimited number of address books. Import address book entries from csv or tab delimited text files. Import address book entries from Outlook contacts. Integrated cover page designer. Customizable data views that can be sorted and filtered on any data column. Image annotation and markup tools. Fax images can be automatically printed when received or held for later printing on demand. Documents can be acquired from TWAIN compliant scanners for faxing. Fax Report printing. Includes a report designer, so you can design your own custom reports. You can capture images from multiple windows applications to build one multi-page document to be faxed in one transmission using Draft Mode. Includes a Third Party Interface to allow integration into other custom software. Monitor any number of watched folders. When a document is created in a watched folder, and named appropriately it will be automatically detected and transmitted by snappy fax.And much more...Trade Data (Guilds Info)While many marketers recognize the financial benefits of increasing targeted awareness, some directmarketing efforts using particular media have been criticized for generating poor quality leads, either due topoor message strategy or because of poorly compiled demographic databases. This poses a problem formarketers and consumers alike, as advertisers do not wish to waste money on communicating with consumersnot interested in their products. Some of these concerns have been addressed by direct marketers by the useof individual "opt-out" lists, variable printing, and better-targeted list practices.Fax NO of ICT Companies:Includes companies engaged in hardware, software, network, Internet, e-commerce, software, office machines,electrical and electronics, communication and education.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com9|VOLGHAN E-Commerce Office. www.VOLGHAN.Net
  10. 10. VOLGHAN’s E-Commerce OfficeFax NO of Tourism Companies:Includes companies engaged in travel services, accommodation services and catering services.Fax NO of Construction Companies:Includes companies active in the field of construction materials and equipment, ceramic tile, sanitary, electricaland electronic equipment, facilities and heating and cooling systems, water and wastewater utilities and gas.Fax NO of Plastics Industries:Includes companies active in the field of materials, products, machinery and engineering services.Fax NO of Healthcare Companies:Includes companies active in the field of health care, diagnostic services, equipment and supplies andmedicines.Email Addresses (No Categor y):Iranian users email list is collected from various sites.Direct AdvertisingTargeted advertising is a type of advertising whereby advertisements are placed so as to reach consumersbased on various traits such as demographics, psychographics, behavioral variables (such as productpurchase history), and firmographic variables ... or other second-order activities which serve as a proxy forthese consumer traits.Most targeted new media advertising currently uses second-order proxies for targeting,such as tracking online or mobile web activities of consumers, associating historical webpage consumerdemographics with new consumer web page access, using a search word as the basis for implied interest, orcontextual advertising.Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioralattributes associated with the consumer(s) exposed to the ad. These systems are always digital and must beaddressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable ofrendering an ad independently of any other end points based on consumer attributes specific to that end pointat the time the ad is served. Addressable advertising systems therefore must use consumer traits associatedwith the end points as the basis for selecting and serving ads.Direct Advertising Services: Fax Broadcast. Advertising Mail. SMS Marketing. Telemarketing.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com10 | V O L G H A N E - C o m m e r c e O f f i c e . w w w . V O L G H A N . N e t
  11. 11. VOLGHAN’s E-Commerce OfficeFax Broadcas t:Junk faxes are a form of telemarketing where unsolicited advertisements are sent via fax transmission.Advertising Mail:Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material torecipients of postal mail. The delivery of advertising mail forms a large and growing service for many postalservices, and direct-mail marketing forms a significant portion of the direct marketing industry. Someorganizations attempt to help people opt out of receiving advertising mail, in many cases motivated by aconcern over its negative environmental impact.Advertising mail includes advertising circulars, coupon envelopes, catalogs, CDs, “pre-approved” credit cardapplications, and other commercial merchandising materials delivered to homes and businesses. It may beaddressed to pre-selected individuals, or unaddressed and delivered on a neighborhood-by-neighborhoodbasis.SMS Marketing:Marketing on a mobile phone known as SMS Marketing has become increasingly popular ever since the rise ofSMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started tocollect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages areread within four minutes, making them highly convertible.Telemarketing:Another common form of direct marketing is telemarketing, in which marketers contact customers by phone.The primary benefit to businesses is increased lead generation, which helps businesses increase sales volumeand customer base. The most successful telemarketing service providers focus on generating more "qualified"leads that have a higher probability of getting converted into actual sales.Online Advertising (Online Marketing)Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketingmessages to attract customers. Examples of online advertising include contextual ads on search engine resultspages, banner ads, blogs, rich media Ads, social network advertising, interstitial ads, online classifiedadvertising, advertising networks and e-mail marketing. Many of these types of ads are delivered by an adserver.One major benefit of online advertising is the immediate publishing of information and content that is not limitedby geography or time. To that end, the emerging area of interactive advertising presents fresh challenges foradvertisers who have hitherto adopted an interruptive strategy. Another benefit is the efficiency of theadvertisers investment. Online advertising allows for the customization of advertisements, including contentand posted websites.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com11 | V O L G H A N E - C o m m e r c e O f f i c e . w w w . V O L G H A N . N e t
  12. 12. VOLGHAN’s E-Commerce OfficeThe internet has become an ongoing emerging source that tends to expand more and more. The growth of thisparticular medium attracts the attention of advertisers as a more productive source to bring in consumers. Aclear advantage consumers have with online advertisement is the control they have over the product, choosingwhether to check it out or not.Online advertisements may also offer various forms of animation. In its mostcommon use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keywordadvertising, including on platforms such as Facebook, Twitter, and Google Plus. Web-related advertising has avariety of ways to publicize and reach a niche audience to focus its attention to a specific group.Online Advertising Services: Blog Advertising. Internet Yellow Page Advertising. Social Network Advertising. Forum Advertising. Document Sharing. Photo Sharing. Video Sharing. E-Mail Marketing.Blog Advertising:A blog (a portmanteau of the term web log) is a discussionorinformationsite published on the World Wide Webconsistingof discrete entries ("Posts"). Several blog search engines are used to search blog contents, such asBloglines, BlogScope, and Technorati. Several online communities exist that connect people to blogs andbloggers to other bloggers, including BlogCatalog and MyBlogLog.It is common for blogs to feature advertisements either to financially benefit the blogger or to promote thebloggers favorite causes. The popularity of blogs has also given rise to "fake blogs" in which a company willcreate a fictional blog as a marketing tool to promote a product.Internet Yellow Page Advertising:Online business directories are known as IYP or Internet yellow pages. On a broader scale they are known asvertical directories. There are consumers oriented and business oriented varieties. All providers of IYP offeronline advertising. The users of Internet yellow pages have the same intent as the users of print yellow pages.This produces a high quality lead, much like the print phone book, because the user is usually only decidingwho to buy the product or service from, not whether or not to make a purchase.One advantage of IYPs is they are not as prone to click fraud like Pay Per Click models. Small businesses arefinding as the Internet is evolving that Internet yellow pages / Phonebooks are easier to understand than searchengine advertising. Search engine advertising has many complications and is always subject to changingalgorithms, which can cause frustration to small businesses. SEO professionals tend to like the constantchanging of the way search engines return results, it is good for their business. Internet yellow pages allow aTELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com12 | V O L G H A N E - C o m m e r c e O f f i c e . w w w . V O L G H A N . N e t
  13. 13. VOLGHAN’s E-Commerce Officesmall business to advertise locally and target his audience with single self explanatorycategories that mostpeople are familiar with such as "attorney" or "florist" or "plumbing".Social Network Advertising:Social network advertising is a term that is used to describe a form of Online advertising that focuses on socialnetworking sites. One of the major benefits of advertising on a social networking site (facebook, myspace,friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographicinformation and target their ads appropriately.There are three major classifications of Social Network Advertising: Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project. Based on an action your friend has taken, you might see a message in your news feed saying Bob has just bought a RadioHead CD from MusicWorld. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. Indirect Advertising by creating groups or pages - This is an innovative marketing technique in which a company will create a page or group that users can choose to join. They will use this to build up subscribers or fans and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.Forum Advertising:An Internet forum, or message board, is an online discussion site where people can hold conversations in theform of posted messages. Depending on the access level of a user or the forum set-up, a posted messagemight need to be approved by a moderator before it becomes visible. A post is a user-submitted messageenclosed into a block containing the users details and the date and time it was submitted. Members are usuallyallowed to edit or delete their own posts.Document Sharing:Document and file collaboration are the tools or systems set up to help multiple people work together on asingle document or file to achieve a single final version. It allowed users to create and edit documents onlinewhile collaborating in real-time with other users. They can be accessed online from any Internet-enabled devicerunning any operating system. This allows people to work together worldwide and at any time, thereby leadingto international web-based collaboration and virtual teamwork.Photo Sharing:TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com13 | V O L G H A N E - C o m m e r c e O f f i c e . w w w . V O L G H A N . N e t
  14. 14. VOLGHAN’s E-Commerce OfficePhoto sharing is the publishing or transfer of a users digital photos online, thus enabling the user to share themwith others (publicly or privately). This function is provided through both websites and applications that facilitatethe upload and display of images. The term can also be loosely applied to the use of online photo galleries thatare set up and managed by individual users, including photoblogs. Sharing means that other users can viewbut not necessarily download the photos.users being able to select different copyright options.Video Sharing:A video hosting service allows individuals to upload video clips to an Internet website. The video host will thenstore the video on its server, and show the individual different types of code to allow others to view this video.The website, mainly used as the video hosting website, is usually called the video sharing website.E-Mail Marketing:Email marketing is directly marketing a commercial message to a group of people using email. In its broadestsense, every email sent to a potential or current customer could be considered email marketing. It usuallyinvolves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty,trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.TELFAX: (351) 8288676SMS: 9198086146 Email: VOLGHAN@Gmail.Com14 | V O L G H A N E - C o m m e r c e O f f i c e . w w w . V O L G H A N . N e t

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