Drupal 6 SEO

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Ben Finklea talks about why Drupal is the best platform on the planet for SEO and how to search engine optimize your Drupal site using the SEO Checklist Module for Drupal.

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Drupal 6 SEO

  1. 1. Drupal SEO So Friggin’ Awesome, You May Lose Bladder Control questions/feedback: @ben nklea / ben@volacci.com
  2. 2. Agenda • Why Drupal for SEO? • Tips • Tools & Modules • What’s New in SEO • How to make $$ online • Demo - time permitting • Q&A
  3. 3. questions/feedback: @ben nklea / ben@volacci.com
  4. 4. “Anyone Can Cook.” -Chef Gusteau questions/feedback: @ben nklea / ben@volacci.com
  5. 5. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben questions/feedback: @ben nklea / ben@volacci.com
  6. 6. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben • Modules questions/feedback: @ben nklea / ben@volacci.com
  7. 7. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben • Modules • Videos questions/feedback: @ben nklea / ben@volacci.com
  8. 8. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben • Modules • Videos • Book: Drupal 6 SEO (9/9/2009) questions/feedback: @ben nklea / ben@volacci.com
  9. 9. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben ...but... • Modules • Videos • Book: Drupal 6 SEO (9/9/2009) questions/feedback: @ben nklea / ben@volacci.com
  10. 10. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben ...but... • Modules • Videos • Constantly changing • Book: Drupal 6 SEO (9/9/2009) questions/feedback: @ben nklea / ben@volacci.com
  11. 11. “Anyone Can “Anyone Can Drupal Cook.” SEO.” -Chef Gusteau -Ben ...but... • Modules • Videos • Constantly changing • Extraordinarily Time • Book: Drupal 6 SEO (9/9/2009) Consuming questions/feedback: @ben nklea / ben@volacci.com
  12. 12. 10 Reasons Why Drupal is the Best Platform For SEO questions/feedback: @ben nklea / ben@volacci.com
  13. 13. 10 Reasons Why Drupal is the Best Platform For SEO 1.It’s Easier! questions/feedback: @ben nklea / ben@volacci.com
  14. 14. 10 Reasons Why Drupal is the Best Platform For SEO 1.It’s Easier! 2.Configurable questions/feedback: @ben nklea / ben@volacci.com
  15. 15. 10 Reasons Why Drupal is the Best Platform For SEO 1.It’s Easier! 2.Configurable 3.Stays Optimized questions/feedback: @ben nklea / ben@volacci.com
  16. 16. 10 Reasons Why Drupal is the Best Platform For SEO 1.It’s Easier! 2.Configurable 3.Stays Optimized 4.No Duplicate Content questions/feedback: @ben nklea / ben@volacci.com
  17. 17. 10 Reasons Why Drupal is the Best Platform For SEO 1.It’s Easier! 2.Configurable 3.Stays Optimized 4.No Duplicate Content 5.Clean Code questions/feedback: @ben nklea / ben@volacci.com
  18. 18. 10 Reasons Why Drupal is the Best Platform For SEO 6.Easy Integration 1.It’s Easier! with SEO Tools 2.Configurable 3.Stays Optimized 4.No Duplicate Content 5.Clean Code questions/feedback: @ben nklea / ben@volacci.com
  19. 19. 10 Reasons Why Drupal is the Best Platform For SEO 6.Easy Integration 1.It’s Easier! with SEO Tools 2.Configurable 7.Fights Spam 3.Stays Optimized 4.No Duplicate Content 5.Clean Code questions/feedback: @ben nklea / ben@volacci.com
  20. 20. 10 Reasons Why Drupal is the Best Platform For SEO 6.Easy Integration 1.It’s Easier! with SEO Tools 2.Configurable 7.Fights Spam 3.Stays Optimized 8.Landing Pages 4.No Duplicate Content 5.Clean Code questions/feedback: @ben nklea / ben@volacci.com
  21. 21. 10 Reasons Why Drupal is the Best Platform For SEO 6.Easy Integration 1.It’s Easier! with SEO Tools 2.Configurable 7.Fights Spam 3.Stays Optimized 8.Landing Pages 4.No Duplicate 9.Community Content Features 5.Clean Code questions/feedback: @ben nklea / ben@volacci.com
  22. 22. 10 Reasons Why Drupal is the Best Platform For SEO 6.Easy Integration 1.It’s Easier! with SEO Tools 2.Configurable 7.Fights Spam 3.Stays Optimized 8.Landing Pages 4.No Duplicate 9.Community Content Features 5.Clean Code 10.Thriving questions/feedback: @ben nklea / ben@volacci.com
  23. 23. 7 Secret Tips to Rock Your Drupal SEO questions/feedback: @ben nklea / ben@volacci.com
  24. 24. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. questions/feedback: @ben nklea / ben@volacci.com
  25. 25. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. 2.Optimize for 1-2 keywords per page. questions/feedback: @ben nklea / ben@volacci.com
  26. 26. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. 2.Optimize for 1-2 keywords per page. 3.The Rule of the Upper Left Corner. questions/feedback: @ben nklea / ben@volacci.com
  27. 27. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. 2.Optimize for 1-2 keywords per page. 3.The Rule of the Upper Left Corner. 4.If you can’t see it, neither can the Google. questions/feedback: @ben nklea / ben@volacci.com
  28. 28. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. 2.Optimize for 1-2 keywords per page. 3.The Rule of the Upper Left Corner. 4.If you can’t see it, neither can the Google. 5.Track Everything. questions/feedback: @ben nklea / ben@volacci.com
  29. 29. 7 Secret Tips to Rock Your Drupal SEO 1.There are no secret tips. 2.Optimize for 1-2 keywords per page. 3.The Rule of the Upper Left Corner. 4.If you can’t see it, neither can the Google. 5.Track Everything. 6.Content is King...more like a questions/feedback: @ben nklea / ben@volacci.com
  30. 30. 3rd Party SEO Tools questions/feedback: @ben nklea / ben@volacci.com
  31. 31. 3rd Party SEO Tools • Google Adwords Keyword Tool • Google Analytics • Google Webmaster Tools • SEO-Browser.com • W3C Validators • Woopra.com (sign up and questions/feedback: @ben nklea / ben@volacci.com
  32. 32. The Modules questions/feedback: @ben nklea / ben@volacci.com
  33. 33. The Modules • Global Redirect • PathAuto • Google Analytics • Path Redirect • HTML Purifier • Scheduler • Mollom • Search 404 • MetaTags (aka • Drupal Drupal SEO SEO Nodewords) Checklist • Page Title • New XML Sitemap questions/feedback: @ben nklea / ben@volacci.com
  34. 34. The Modules Drupal SEO http://drupal.org/project/ questions/feedback: @ben nklea / ben@volacci.com
  35. 35. More Modules I Like questions/feedback: @ben nklea / ben@volacci.com
  36. 36. More Modules I Like •Menu Attributes •Apache Solr •Open Calais questions/feedback: @ben nklea / ben@volacci.com
  37. 37. New SEO Stuff You Need to Know About questions/feedback: @ben nklea / ben@volacci.com
  38. 38. New SEO Stuff You Need to Know About • Google’s crawling javascript links now questions/feedback: @ben nklea / ben@volacci.com
  39. 39. New SEO Stuff You Need to Know About • Google’s crawling javascript links now • PageRank Sculpting is dead questions/feedback: @ben nklea / ben@volacci.com
  40. 40. New SEO Stuff You Need to Know About • Google’s crawling javascript links now • PageRank Sculpting is dead • Video is the New Text questions/feedback: @ben nklea / ben@volacci.com
  41. 41. New SEO Stuff You Need to Know About • Google’s crawling javascript links now • PageRank Sculpting is dead • Video is the New Text • Bahoo/YaBing/Yahoo gives up questions/feedback: @ben nklea / ben@volacci.com
  42. 42. Somebody Please, right now, raise your hand and ask me this question: “What if I do all that and the site is still not making money Online?”
  43. 43. How to make Money Online questions/feedback: @ben nklea / ben@volacci.com
  44. 44. How to make Money Online • Plan A: Build a Website questions/feedback: @ben nklea / ben@volacci.com
  45. 45. How to make Money Online • Plan A: Build a Website questions/feedback: @ben nklea / ben@volacci.com
  46. 46. How to make Money Online • Plan A: Build a Website questions/feedback: @ben nklea / ben@volacci.com
  47. 47. How to make Money Online • Plan A: Build a Website • Plan B: Build a Website and get traffic questions/feedback: @ben nklea / ben@volacci.com
  48. 48. How to make Money Online • Plan A: Build a Website • Plan B: Build a Website and get traffic questions/feedback: @ben nklea / ben@volacci.com
  49. 49. How to make Money Online • Plan A: Build a Website • Plan B: Build a Website and get traffic • Plan C: Build a Website, get traffic, and design for conversion questions/feedback: @ben nklea / ben@volacci.com
  50. 50. How to make Money Online • Plan A: Build a Website Plan C • Plan B: Build a is Website and get traffic better. • Plan C: Build a Website, get traffic, and design for conversion questions/feedback: @ben nklea / ben@volacci.com
  51. 51. Volacci SEO Program questions/feedback: @ben nklea / ben@volacci.com
  52. 52. Volacci SEO Program • We focus on both traffic and conversion. questions/feedback: @ben nklea / ben@volacci.com
  53. 53. Volacci SEO Program • We focus on both traffic and conversion. • We learned SEO by doing it ourselves. questions/feedback: @ben nklea / ben@volacci.com
  54. 54. Volacci SEO Program • We focus on both traffic and conversion. • We learned SEO by doing it ourselves. • Designed for each business questions/feedback: @ben nklea / ben@volacci.com
  55. 55. Volacci SEO Program • We focus on both traffic and conversion. • We learned SEO by doing it ourselves. • Designed for each business • Track record of success - HP, Zappos, Inc Magazine, Realtors, lawyers, service companies, ecommerce, etc. questions/feedback: @ben nklea / ben@volacci.com
  56. 56. Volacci SEO Program • We focus on both traffic and conversion. • We learned SEO by doing it ourselves. • Designed for each business • Track record of success - HP, Zappos, Inc Magazine, Realtors, lawyers, service companies, ecommerce, etc. • Not time consuming (for you). questions/feedback: @ben nklea / ben@volacci.com
  57. 57. Volacci partner Program questions/feedback: @ben nklea / ben@volacci.com
  58. 58. Volacci partner Program questions/feedback: @ben nklea / ben@volacci.com
  59. 59. Volacci partner Program • Drupal Designers/Dev/ Programmers questions/feedback: @ben nklea / ben@volacci.com
  60. 60. Volacci partner Program • Drupal Designers/Dev/ Programmers • Get 5-10% referral fee each month questions/feedback: @ben nklea / ben@volacci.com
  61. 61. Volacci partner Program • Drupal Designers/Dev/ Programmers • Get 5-10% referral fee each month • Drop-ins for proposals & custom proposals questions/feedback: @ben nklea / ben@volacci.com
  62. 62. Volacci partner Program • Drupal Designers/Dev/ Programmers • Get 5-10% referral fee each month • Drop-ins for proposals & custom proposals • Get up to 50% off your own SEO questions/feedback: @ben nklea / ben@volacci.com
  63. 63. Volacci partner Program • Drupal Designers/Dev/ Programmers • Get 5-10% referral fee each month • Drop-ins for proposals & custom proposals • Get up to 50% off your own SEO • Awesome newsletters & free stuff questions/feedback: @ben nklea / ben@volacci.com
  64. 64. Q&A questions/feedback: @ben nklea / ben@volacci.com
  65. 65. And Now... An Awesome Demo! questions/feedback: @ben nklea / ben@volacci.com

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