what’s doing? June 7, 2009

So what’s the problem? Increasing number of single households Information on activities available in masses, but distributed Social media connects, but also fragments People are time poor, organising spare time is just too hard June 7, 2009

Increasing number of single households

Information on activities available in masses, but distributed

Social media connects, but also fragments

People are time poor, organising spare time is just too hard

Silos of information June 7, 2009 The web of events + activities I 1 C 1 S 2 S 1 S 3

Connected, integrated information June 7, 2009 C 1 S 2 S 1 S 3 Community seeded Silicon Beach 3eep Geo-coordinates Dark web The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brow fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog. The big brown fox jumps over the lazy dog.

How big is the market Assumptions: 4 million facebook users in Australia Average salary $55,000 $100 p/wk to spend on activities $20bn market in Australia June 7, 2009

Assumptions:

4 million facebook users in Australia

Average salary $55,000

$100 p/wk to spend on activities

$20bn market in Australia

How does activity horizon improve lives Find something new and exciting to do for tonight, an afternoon, a whole weekend Share findings with friends Go on new experiences together Tell others what you thought June 7, 2009

Find something new and exciting to do for tonight, an afternoon, a whole weekend

Share findings with friends

Go on new experiences together

Tell others what you thought

How does it work Demonstration June 7, 2009

Demonstration

Benefits for the public Access to thousands of activities Near home For a road trip At the destination Quick and easy way to share with friends Get ideas, compare notes Find activity partners Read others’ opinions (TripAdvisor for activities) June 7, 2009

Access to thousands of activities

Near home

For a road trip

At the destination

Quick and easy way to share with friends

Get ideas, compare notes

Find activity partners

Read others’ opinions (TripAdvisor for activities)

Benefits for activity providers Aggregation increases traffic to their sites, offerings Visitors are highly targeted (in preparation stage, local to offering) Get access to analytics (Trends, Provides opportunity to engage and influence at point of decision June 7, 2009

Aggregation increases traffic to their sites, offerings

Visitors are highly targeted (in preparation stage, local to offering)

Get access to analytics (Trends,

Provides opportunity to engage and influence at point of decision

SWOT Analysis June 7, 2009

Competitive advantage Simple interface Does not rely on providers’ co-operation Huge database of activities and events right at launch Relationships with niche communities Integration with existing social networks June 7, 2009

Simple interface

Does not rely on providers’ co-operation

Huge database of activities and events right at launch

Relationships with niche communities

Integration with existing social networks

Risks Content acquisition thwarted by content owners Sell benefits to providers (driving their traffic, increasing their commission) Community too small early on Leverage existing friend connections on social networks June 7, 2009

Content acquisition thwarted by content owners

Sell benefits to providers (driving their traffic, increasing their commission)

Community too small early on

Leverage existing friend connections on social networks

Team behind activity horizon Linda Kerz Front-end designer/developer HCI specialist Tom Voirol User experience designer, MBA student Ryan Cross Developer, PhD student in artificial intelligence Geoff McQueen Developer, Entrepreneur, MBA student Glenn Fowler Developer, Software specialist Elias Bizannes Marketing, Chartered Accountant, Entrepreneur June 7, 2009

Linda Kerz Front-end designer/developer HCI specialist

Tom Voirol User experience designer, MBA student

Ryan Cross Developer, PhD student in artificial intelligence

Geoff McQueen Developer, Entrepreneur, MBA student

Glenn Fowler Developer, Software specialist

Elias Bizannes Marketing, Chartered Accountant, Entrepreneur

How we will get to market Phase 1: Buildup Acquire data sources across Australia Build following using social networks (facebook app, iPhone app) Highly targeted advertising on Facebook, TripAdvisor Phase 2: Partnering Agreements with providers for commissions Preferential placement charging Track via http://a-h.me URL shortening, prove value Phase 3: Expansion Integrate with other online services June 7, 2009

Phase 1: Buildup

Acquire data sources across Australia

Build following using social networks (facebook app, iPhone app)

Highly targeted advertising on Facebook, TripAdvisor

Phase 2: Partnering

Agreements with providers for commissions

Preferential placement charging

Track via http://a-h.me URL shortening, prove value

Phase 3: Expansion

Integrate with other online services

Business Model Aggregate content from activity providers to provide a rich platform from the start Provide free service to activity seekers Use recommendations via social networks as distribution/recruiting mechanism Activity providers pay for premium placement in results ownership and control of data (cf Yammer.com) access to analytics/trends identification of searchers June 7, 2009

Aggregate content from activity providers to provide a rich platform from the start

Provide free service to activity seekers

Use recommendations via social networks as distribution/recruiting mechanism

Activity providers pay for

premium placement in results

ownership and control of data (cf Yammer.com)

access to analytics/trends

identification of searchers