How to Achieve Top Search Engine Results
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David Ciccarelli
Chief Executive Officer
david@voices.com
Voices.com

People use search engines to...
Find websites, blogs

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Find people
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Find locations
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Find images
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Find videos
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Why Search?
Search engines are the most powerful medium to reach

customers because you meet them at their point of need.
90% of online Web sessions begin with a search.
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81% of users find web sites they were looking for through

search engines.
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The Facts
Search engines average 300-500 million searches per day.
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95% of users don’t go beyond the first 3 pages of search results
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before they try another keyword.
30% of users believe companies found in the top search results

are a major brand in their product or service category.
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Organic Search Engine Results
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How Search Engines Work
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Search Engine Optimization
๏ Process of strategic placement of keywords and text
on web pages to enable optimum search engine
rankings.
๏ Key to any successful Internet Marketing Strategy.
๏ It’s easier than it sounds.
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Today’s game plan
๏ Writing for search engines
๏ Interacting with search engines
๏ Boosting your results with links
๏ Monitoring your results
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It All Starts with Your Keywords
Well-written content

and carefully
selected keywords
are the keys of a
balanced SEO
strategy.
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Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
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Keyword Research
Start a spreadsheet to save

all your keywords.
Organize keywords into
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groups by topic or subject
matter.
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Content is King
Having good, well-produced

content on your website is a
priority.
Content includes audio,

video, text and images.
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Ideas for Content
The “How-To” Article
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The Definition Article
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Present a Theory or Argument
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Create a resource like a free report or whitepaper
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List Article (5 Tips for... Top 10... The Best... The Worst...)
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Content Management
Consider a content management system.
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Optimizing Your Content
Put keywords and phrases in some of the following places to increase
the ranking of a web page in the search engine results.
Page Title

Page Description
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In H1, H2, H3 tags
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In the body or your article or pages
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Page File Name ( your-very-important-page.html )
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Page Title and Description
Title and Description become the snippet in Google.
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Open the HTML file and edit your Meta tags.
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Page Name Tips
Short URLs are better
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Use hyphens not underscores
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If your pages are already in Google,
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don’t change anything.
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The Result
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Interacting with Search Engines
In recent years, search engines have developed tools for website
owners to submit pages directly to them.
Google Webmaster Tools

https://www.google.com/webmasters/tools

Yahoo! Site Explorer

https://siteexplorer.search.yahoo.com

MSN Webmaster Central

http://webmaster.live.com
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Create a Sitemap
Your HTML sitemap is designed for people

Your XML sitemap is designed for search engines
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Google Webmaster Tools
1. Add your website

2. Verify your website
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3. Add your XML sitemap
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Boost Your Results with Links
Search engines see
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links as a vote of
confidence.
Pages on the top of

results typically have
more links.
Focus on quality not

quantity.
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Different Types of Links
Authority Links - CNN, BBBonline.org, Industry Associations
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Directory Links - Yahoo! Directory, BOTW.org
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Press Release Links - PRWeb.com, PR.com
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Blog Links - Articles written about you, comment links
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Social Media Profile Links - Facebook, LinkedIn, Twitter
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Reciprocal Links - Link exchanges from related websites
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Your Link Profile
Link Popularity: How many links point to your website?
Link Relevancy: Are the links of a high quality, from websites in
the same industry or from authority websites?
Anchor Text: The active text used to enable the link to your
website. Does is say your business name or keyword?
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Time for a Check Up
To see how many pages are

in Google, enter
site:www.website.com
To see how many links

Yahoo! is counting, enter
link:www.yourdomain.com
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Tools from SEOmoz.org
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Action Plan
Research your keywords and start a spreadsheet

Write new articles on subjects that people search for
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Optimize your content by focusing on page titles and descriptions

Get links from blogs, press releases and other websites

Track your success with Google Webmaster Central and Analytics

Discover areas for improvement at SEOmoz.org
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Thank You!
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David Ciccarelli
Chief Executive Officer
david@voices.com
Voices.com