SEO At PodCampLondon 2009

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Search engine optimization presentation given by David Ciccarelli, CEO of Voices.com at PodCampLondon 2009 #pclo09

Search engine optimization presentation given by David Ciccarelli, CEO of Voices.com at PodCampLondon 2009 #pclo09

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Transcript

  • 1. How to Achieve Top Search Engine Results Text Text David Ciccarelli Chief Executive Officer david@voices.com Voices.com
  • 2. People use search engines to... Find websites, blogs  Text Text Find people  Find locations  Find images  Find videos  www.Voices.com
  • 3. Why Search? Search engines are the most powerful medium to reach  customers because you meet them at their point of need. 90% of online Web sessions begin with a search.  81% of users find web sites they were looking for through  search engines. www.Voices.com
  • 4. The Facts Search engines average 300-500 million searches per day.  95% of users don’t go beyond the first 3 pages of search results  before they try another keyword. 30% of users believe companies found in the top search results  are a major brand in their product or service category. www.Voices.com
  • 5. Organic Search Engine Results Text Text www.Voices.com
  • 6. How Search Engines Work Text Text www.Voices.com
  • 7. Search Engine Optimization ๏ Process of strategic placement of keywords and text on web pages to enable optimum search engine rankings. ๏ Key to any successful Internet Marketing Strategy. ๏ It’s easier than it sounds. www.Voices.com
  • 8. Today’s game plan ๏ Writing for search engines ๏ Interacting with search engines ๏ Boosting your results with links ๏ Monitoring your results www.Voices.com
  • 9. It All Starts with Your Keywords Well-written content  and carefully selected keywords are the keys of a balanced SEO strategy. www.Voices.com
  • 10. Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal  www.Voices.com
  • 11. Keyword Research Start a spreadsheet to save  all your keywords. Organize keywords into  groups by topic or subject matter. www.Voices.com
  • 12. Content is King Having good, well-produced  content on your website is a priority. Content includes audio,  video, text and images. www.Voices.com
  • 13. Ideas for Content The “How-To” Article  The Definition Article  Present a Theory or Argument  Create a resource like a free report or whitepaper  List Article (5 Tips for... Top 10... The Best... The Worst...)  www.Voices.com
  • 14. Content Management Consider a content management system.  www.Voices.com
  • 15. Optimizing Your Content Put keywords and phrases in some of the following places to increase the ranking of a web page in the search engine results. Page Title  Page Description  In H1, H2, H3 tags  In the body or your article or pages  Page File Name ( your-very-important-page.html )  www.Voices.com
  • 16. Page Title and Description Title and Description become the snippet in Google.  Open the HTML file and edit your Meta tags.  www.Voices.com
  • 17. Page Name Tips Short URLs are better  Use hyphens not underscores  If your pages are already in Google,  don’t change anything. www.Voices.com
  • 18. The Result www.Voices.com
  • 19. Interacting with Search Engines In recent years, search engines have developed tools for website owners to submit pages directly to them. Google Webmaster Tools  https://www.google.com/webmasters/tools  Yahoo! Site Explorer  https://siteexplorer.search.yahoo.com  MSN Webmaster Central  http://webmaster.live.com  www.Voices.com
  • 20. Create a Sitemap Your HTML sitemap is designed for people  Your XML sitemap is designed for search engines  www.Voices.com
  • 21. Google Webmaster Tools 1. Add your website  2. Verify your website  3. Add your XML sitemap  www.Voices.com
  • 22. Boost Your Results with Links Search engines see  links as a vote of confidence. Pages on the top of  results typically have more links. Focus on quality not  quantity. www.Voices.com
  • 23. Different Types of Links Authority Links - CNN, BBBonline.org, Industry Associations  Directory Links - Yahoo! Directory, BOTW.org  Press Release Links - PRWeb.com, PR.com  Blog Links - Articles written about you, comment links  Social Media Profile Links - Facebook, LinkedIn, Twitter  Reciprocal Links - Link exchanges from related websites  www.Voices.com
  • 24. Your Link Profile Link Popularity: How many links point to your website? Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites? Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword? www.Voices.com
  • 25. Time for a Check Up To see how many pages are  in Google, enter site:www.website.com To see how many links  Yahoo! is counting, enter link:www.yourdomain.com www.Voices.com
  • 26. Tools from SEOmoz.org www.Voices.com
  • 27. Action Plan Research your keywords and start a spreadsheet  Write new articles on subjects that people search for  Optimize your content by focusing on page titles and descriptions  Get links from blogs, press releases and other websites  Track your success with Google Webmaster Central and Analytics  Discover areas for improvement at SEOmoz.org  www.Voices.com
  • 28. Thank You! Text Text David Ciccarelli Chief Executive Officer david@voices.com Voices.com