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Search Marketing In The Google Era Tech Alliance

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During this session, participants discovered what search engines value in a webpage, how to construct a webpage and website in the optimum manner, and how to optimize the content for top ranking in search engine results.

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Presentation Transcript

  1. Slide 1: David Ciccarelli Voices.com Chief Executive Officer Search Engine Marketing in the Google Era Text Text
  2. Slide 2:People use search engines to...  Find websites, blogs  Find people Text Text  Find locations  Find images  Find videos
  3. Slide 3:Why Search?  Search engines are the most powerful medium to reach customers because you meet them at their point of need.  90% of online Web sessions begin with a search.  81% of users find web sites they were looking for through search engines.
  4. Slide 4:The Facts  95% of users don’t go beyond the first 3 pages of search results before they try another keyword.  30% of users believe companies found in the top search results are a major brand