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Search Marketing In The Google Era Tech Alliance
During this session, participants discovered what search engines value in a webpage, how to construct a webpage and website in the optimum manner, and how to optimize the content for top ranking in search engine results.
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Slideshow Transcript
- Slide 1: David Ciccarelli
Voices.com Chief Executive Officer
Search Engine Marketing in the Google Era
Text
Text
- Slide 2:People use search engines to...
Find websites, blogs
Find people Text
Text
Find locations
Find images
Find videos
- Slide 3:Why Search?
Search engines are the most powerful medium to reach
customers because you meet them at their point of need.
90% of online Web sessions begin with a search.
81% of users find web sites they were looking for through search
engines.
- Slide 4:The Facts
95% of users don’t go beyond the first 3 pages of search results
before they try another keyword.
30% of users believe companies found in the top search results
are a major brand