Text Text David Ciccarelli Chief Executive Officer [email_address] Voices.com How to Achieve Top Search Engine Results

Text Text People use search engines to... Find websites, blogs Find people Find locations Find images Find videos www.Voices.com

Find websites, blogs

Find people

Find locations

Find images

Find videos

Why Search? Search engines are the most powerful medium to reach customers because you meet them at their point of need. 90% of online Web sessions begin with a search. 81% of users find web sites they were looking for through search engines. www.Voices.com

Search engines are the most powerful medium to reach customers because you meet them at their point of need.

90% of online Web sessions begin with a search.

81% of users find web sites they were looking for through search engines.

The Facts Search engines average 300-500 million searches per day. 95% of users don’t go beyond the first 3 pages of search results before they try another keyword. 30% of users believe companies found in the top search results are a major brand in their product or service category. www.Voices.com

Search engines average 300-500 million searches per day.

95% of users don’t go beyond the first 3 pages of search results before they try another keyword.

30% of users believe companies found in the top search results are a major brand in their product or service category.

Text Text Organic Search Engine Results www.Voices.com

Text Text How Search Engines Work www.Voices.com

Search Engine Optimization Process of strategic placement of keywords and text on web pages to enable optimum search engine rankings. Key to any successful Internet Marketing Strategy. It’s easier than it sounds. www.Voices.com

Process of strategic placement of keywords and text on web pages to enable optimum search engine rankings.

Key to any successful Internet Marketing Strategy.

It’s easier than it sounds.

Today’s game plan Writing for search engines Interacting with search engines Boosting your results with links Monitoring your results www.Voices.com

Writing for search engines

Interacting with search engines

Boosting your results with links

Monitoring your results

It All Starts with Your Keywords Well-written content and carefully selected keywords are the keys of a balanced SEO strategy. www.Voices.com

Well-written content and carefully selected keywords are the keys of a balanced SEO strategy.

Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal www.Voices.com

https://adwords.google.com/select/KeywordToolExternal

Keyword Research Start a spreadsheet to save all your keywords. Organize keywords into groups by topic or subject matter. www.Voices.com

Start a spreadsheet to save all your keywords.

Organize keywords into groups by topic or subject matter.

Content is King Having good, well-produced content on your website is a priority. Content includes audio, video, text and images. www.Voices.com

Having good, well-produced content on your website is a priority.

Content includes audio, video, text and images.

Ideas for Content The “How-To” Article The Definition Article Present a Theory or Argument Create a resource like a free report or whitepaper List Article (5 Tips for... Top 10... The Best... The Worst...) www.Voices.com

The “How-To” Article

The Definition Article

Present a Theory or Argument

Create a resource like a free report or whitepaper

List Article (5 Tips for... Top 10... The Best... The Worst...)

Content Management Consider a content management system. www.Voices.com

Consider a content management system.

Optimizing Your Content Put keywords and phrases in some of the following places to increase the ranking of a web page in the search engine results. Page Title Page Description In H1, H2, H3 tags In the body or your article or pages Page File Name ( your-very-important-page.html ) www.Voices.com

Page Title

Page Description

In H1, H2, H3 tags

In the body or your article or pages

Page File Name ( your-very-important-page.html )

Page Title and Description Title and Description become the snippet in Google. Open the HTML file and edit your Meta tags. www.Voices.com

Title and Description become the snippet in Google.

Open the HTML file and edit your Meta tags.

Page Name Tips Short URLs are better Use hyphens not underscores If your pages are already in Google, don’t change anything. www.Voices.com

Short URLs are better

Use hyphens not underscores

If your pages are already in Google, don’t change anything.

The Result www.Voices.com

Interacting with Search Engines In recent years, search engines have developed tools for website owners to submit pages directly to them. Google Webmaster Tools https://www.google.com/webmasters/tools Yahoo! Site Explorer https://siteexplorer.search.yahoo.com M SN Webmaster Central http://webmaster .live.com www.Voices.com

Google Webmaster Tools

https://www.google.com/webmasters/tools

Yahoo! Site Explorer

https://siteexplorer.search.yahoo.com

M SN Webmaster Central

http://webmaster .live.com

Create a Sitemap Your HTML sitemap is designed for people Your XML sitemap is designed for search engines www.Voices.com

Your HTML sitemap is designed for people

Your XML sitemap is designed for search engines

Google Webmaster Tools 1. Add your website 2. Verify your website 3. Add your XML sitemap www.Voices.com

1. Add your website

2. Verify your website

3. Add your XML sitemap

Boost Your Results with Links Search engines see links as a vote of confidence. Pages on the top of results typically have more links. Focus on quality not quantity. www.Voices.com

Search engines see links as a vote of confidence.

Pages on the top of results typically have more links.

Focus on quality not quantity.

Different Types of Links Authority Links - CNN, BBBonline.org, Industry Associations Directory Links - Yahoo! Directory, BOTW.org Press Release Links - PRWeb.com, PR.com Blog Links - Articles written about you, comment links Social Media Profile Links - Facebook, LinkedIn, Twitter Reciprocal Links - Link exchanges from related websites www.Voices.com

Authority Links - CNN, BBBonline.org, Industry Associations

Directory Links - Yahoo! Directory, BOTW.org

Press Release Links - PRWeb.com, PR.com

Blog Links - Articles written about you, comment links

Social Media Profile Links - Facebook, LinkedIn, Twitter

Reciprocal Links - Link exchanges from related websites

Your Link Profile Link Popularity: How many links point to your website? Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites? Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword? www.Voices.com

Link Popularity: How many links point to your website?

Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites?

Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?

Time for a Check Up To see how many pages are in Google, enter site:www.website.com To see how many links Yahoo! is counting, enter link:www.yourdomain.com www.Voices.com

To see how many pages are in Google, enter site:www.website.com

To see how many links Yahoo! is counting, enter link:www.yourdomain.com

Tools from SEOmoz.org www.Voices.com

Action Plan Research your keywords and start a spreadsheet Write new articles on subjects that people search for Optimize your content by focusing on page titles and descriptions Get links from blogs, press releases and other websites Track your success with Google Webmaster Central and Analytics Discover areas for improvement at SEOmoz.org www.Voices.com

Research your keywords and start a spreadsheet

Write new articles on subjects that people search for

Optimize your content by focusing on page titles and descriptions

Get links from blogs, press releases and other websites

Track your success with Google Webmaster Central and Analytics

Discover areas for improvement at SEOmoz.org

Text Text Thank You! David Ciccarelli Chief Executive Officer [email_address] Voices.com