Achieving Sales Success at ADC Telecommunication <ul><li>David Ciccarelli </li></ul><ul><li>CEO </li></ul>
About Your Company <ul><li>Voices.com is an online marketplace where business and professional voice actors connect. </li>...
Business Challenges <ul><li>The webinar’s focus is on SFA and it would be great to highlight your challenges related to: <...
Solution (what did you implement) <ul><li>With Salesforce, we used “Process Maps” to define the steps our customers would ...
Results (what did you get out of it) <ul><li>62% boost in gross sales within 3 months </li></ul><ul><li>Have a clear pipel...
Futures (what’s next – optional here)
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Top Strategies for Driving Sales Success in 2008

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Top Strategies for Driving Sales Success in 2008

  1. 1. Achieving Sales Success at ADC Telecommunication <ul><li>David Ciccarelli </li></ul><ul><li>CEO </li></ul>
  2. 2. About Your Company <ul><li>Voices.com is an online marketplace where business and professional voice actors connect. </li></ul><ul><li>We host over 15,000 voice actors from around the world. </li></ul><ul><li>Clients include NBC, ESPN, PBS, The History Channel, Microsoft, Cisco Systems, Ford, GM, American Airlines and thousands more. </li></ul>
  3. 3. Business Challenges <ul><li>The webinar’s focus is on SFA and it would be great to highlight your challenges related to: </li></ul><ul><ul><li>Successful marketing campaigns using a variety of channels </li></ul></ul><ul><ul><li>Produced 1000s of leads with no internal process </li></ul></ul><ul><ul><li>No system for initial contact, follow-up or lead assignment </li></ul></ul><ul><ul><li>Selling process never got off the ground </li></ul></ul>
  4. 4. Solution (what did you implement) <ul><li>With Salesforce, we used “Process Maps” to define the steps our customers would take to proceed from a Lead, through to becoming a Customer. </li></ul><ul><li>Created assignment rules to ensure that the appropriate representative would conduct the follow-up. </li></ul><ul><li>Created email templates to simplify all follow-up communications. Email messages that highlight our unique value proposition is consistent, regardless of who is sending the email </li></ul>
  5. 5. Results (what did you get out of it) <ul><li>62% boost in gross sales within 3 months </li></ul><ul><li>Have a clear pipeline of sales for the next 12 months </li></ul><ul><li>Easily identify which are our most active customers and identify up-sell and cross-sell opportunities. </li></ul><ul><li>Grew our business from 2 users to 6 users with 100% adoption. </li></ul><ul><li>We live in Salesforce, all day, everyday. </li></ul>
  6. 6. Futures (what’s next – optional here)

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