David Ciccarelli [email_address] @davidciccarelli 10,000 Facebook Fans How We Did It and You Can Too!
The Challenge
The Challenge: Facing Reality <ul><li>Businesses have a difficult time establishing trust </li></ul><ul><li>Most of the tr...
Goals
Goals and Key Performance Indicators <ul><li>The goal is the milestone. </li></ul><ul><li>The key performance indicator (K...
The Framework
Setting Up The Framework for Success <ul><li>Write a Social Media Guidelines document </li></ul><ul><li>Define appropriate...
Social Media Marketing
 
Activities
Blogs
Videos
Infographics <ul><li>Visually display statistics in a compelling and meaningful way. </li></ul><ul><li>Encourage people to...
Weekly Contests
Scavenger Hunts <ul><li>We post a question and people answer in the comments. </li></ul>
Photo Contests <ul><li>Upload a picture of yourself that included the Voices.com website on a screen in the background. </...
 
The Results
Monthly Numbers
Hitting Your Goal
Thank You!
David Ciccarelli [email_address] @davidciccarelli
Upcoming SlideShare
Loading in...5
×

Podcamp London 2011: How To Get 10,000 Facebook Fans

735

Published on

If you’ve been wondering how to gain a following on Facebook, all it takes is passion, quality content and leveraging the power of social media! Find out how Voices.com built its fan base, both organically and through paid advertising on Facebook in this engaging presentation.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
735
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Podcamp London 2011: How To Get 10,000 Facebook Fans

  1. 1. David Ciccarelli [email_address] @davidciccarelli 10,000 Facebook Fans How We Did It and You Can Too!
  2. 2. The Challenge
  3. 3. The Challenge: Facing Reality <ul><li>Businesses have a difficult time establishing trust </li></ul><ul><li>Most of the trust was built up with Cofounder, Stephanie </li></ul><ul><li>The Voice Acting Hub was a group, but didn’t provide metrics </li></ul><ul><li>The Fan Page was new, so we were starting from scratch </li></ul>
  4. 4. Goals
  5. 5. Goals and Key Performance Indicators <ul><li>The goal is the milestone. </li></ul><ul><li>The key performance indicator (KPI) lets you know if you are on track on a daily, weekly or monthly basis. </li></ul><ul><li>The KPIs included # of posts daily, # of impressions, # story likes </li></ul><ul><li>5,000 Facebook Fans by Sept 1 </li></ul><ul><li>10,000 Facebook Fans by Jan 1 </li></ul>
  6. 6. The Framework
  7. 7. Setting Up The Framework for Success <ul><li>Write a Social Media Guidelines document </li></ul><ul><li>Define appropriate activities </li></ul><ul><li>Assign roles and responsibilities </li></ul><ul><li>Create a posting schedule </li></ul><ul><li>Agree upon metrics and how you measure success </li></ul>
  8. 8. Social Media Marketing
  9. 10. Activities
  10. 11. Blogs
  11. 12. Videos
  12. 13. Infographics <ul><li>Visually display statistics in a compelling and meaningful way. </li></ul><ul><li>Encourage people to post the infographic on their blog and share their posts. </li></ul>
  13. 14. Weekly Contests
  14. 15. Scavenger Hunts <ul><li>We post a question and people answer in the comments. </li></ul>
  15. 16. Photo Contests <ul><li>Upload a picture of yourself that included the Voices.com website on a screen in the background. </li></ul>
  16. 18. The Results
  17. 19. Monthly Numbers
  18. 20. Hitting Your Goal
  19. 21. Thank You!
  20. 22. David Ciccarelli [email_address] @davidciccarelli
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×