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Podcamp London 2011:  How To Get 10,000 Facebook Fans
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Podcamp London 2011: How To Get 10,000 Facebook Fans

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If you’ve been wondering how to gain a following on Facebook, all it takes is passion, quality content and leveraging the power of social media! Find out how Voices.com built its fan base, both …

If you’ve been wondering how to gain a following on Facebook, all it takes is passion, quality content and leveraging the power of social media! Find out how Voices.com built its fan base, both organically and through paid advertising on Facebook in this engaging presentation.


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Transcript

  • 1. David Ciccarelli [email_address] @davidciccarelli 10,000 Facebook Fans How We Did It and You Can Too!
  • 2. The Challenge
  • 3. The Challenge: Facing Reality
    • Businesses have a difficult time establishing trust
    • Most of the trust was built up with Cofounder, Stephanie
    • The Voice Acting Hub was a group, but didn’t provide metrics
    • The Fan Page was new, so we were starting from scratch
  • 4. Goals
  • 5. Goals and Key Performance Indicators
    • The goal is the milestone.
    • The key performance indicator (KPI) lets you know if you are on track on a daily, weekly or monthly basis.
    • The KPIs included # of posts daily, # of impressions, # story likes
    • 5,000 Facebook Fans by Sept 1
    • 10,000 Facebook Fans by Jan 1
  • 6. The Framework
  • 7. Setting Up The Framework for Success
    • Write a Social Media Guidelines document
    • Define appropriate activities
    • Assign roles and responsibilities
    • Create a posting schedule
    • Agree upon metrics and how you measure success
  • 8. Social Media Marketing
  • 9.  
  • 10. Activities
  • 11. Blogs
  • 12. Videos
  • 13. Infographics
    • Visually display statistics in a compelling and meaningful way.
    • Encourage people to post the infographic on their blog and share their posts.
  • 14. Weekly Contests
  • 15. Scavenger Hunts
    • We post a question and people answer in the comments.
  • 16. Photo Contests
    • Upload a picture of yourself that included the Voices.com website on a screen in the background.
  • 17.  
  • 18. The Results
  • 19. Monthly Numbers
  • 20. Hitting Your Goal
  • 21. Thank You!
  • 22. David Ciccarelli [email_address] @davidciccarelli

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