Podcamp London 2011: Crowd-Sourcing Content For Your Blog Through Social Media


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Are you trying to find more ways to engage visitors to your site or readers of your blog? Learn how to leverage content generated through conversations on social media channels and how doing so can help keep your content fresh and relevant while building valuable content on your site for search engines. Also discover how crowd-sourcing content for your primary site can strengthen your communities on Facebook, LinkedIn and Twitter.

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Podcamp London 2011: Crowd-Sourcing Content For Your Blog Through Social Media

  1. 1. Stephanie Ciccarelli Co-Founder and Chief Marketing Officer [email_address] @stephciccarelli facebook.com/voicesdotcom Crowd-Sourcing Content For Your Blog Through Social Media
  2. 2. Case Study Voices.com Blog VOX Daily
  3. 3. Our Challenge? <ul><li>The conversations on VOX Daily were consistently getting comments from the same group of people </li></ul><ul><li>Content was becoming harder to come up with (insert writer’s block here!) </li></ul><ul><li>We needed to get our message out to a broader, more interactive audience </li></ul><ul><li>The solution: a social media plan for sharing content and making the most of engagement through social networks such as Facebook was born </li></ul>
  4. 4. Some Basics Of Social Engagement Online <ul><li>Start a community for your business via a social network </li></ul><ul><li>Let your existing audience know about your new hangout </li></ul><ul><li>Use proven content to feed your fans </li></ul><ul><li>Get those people liking and sharing your content </li></ul><ul><li>Join the conversation </li></ul><ul><li>Develop and nurture relationships </li></ul>
  5. 5. Challenges Posed By Social Media For Content
  6. 6. Knock, Knock? Who’s There? Content, That’s Who!
  7. 7. Does What Happen In Facebook Stay In Facebook? <ul><li>Content within groups or on pages may not be publicly accessible </li></ul><ul><li>Great conversations have a tendency to only feed that community </li></ul><ul><li>The value generated doesn’t necessarily return to your site, unless… </li></ul><ul><li>… you salvage the content! </li></ul><ul><li>Remember, what happens in Facebook doesn’t have to stay in Facebook (or on Twitter, LinkedIn, etc.) </li></ul>
  8. 8. Trust Me, You Don’t Want To Lose This!
  9. 9. Why You Want To Salvage Content <ul><li>Content in your social media group is unique </li></ul><ul><li>Conversations happen in real time with better flow </li></ul><ul><li>Adds more value to the conversation already started on your own site </li></ul><ul><li>Search engines (ahem, Google) love freshly squeezed content </li></ul><ul><li>The content doesn’t die / get hidden after a few status updates rollover </li></ul>
  10. 10. The Art of Starting (Or Carrying On) Conversations
  11. 11. Getting More Mileage From Your Content
  12. 12. Ask Questions To Generate Comments
  13. 13. Connect On A Deeper Level
  14. 14. Learn From Your Community
  15. 15. Creating A Culture Of Reciprocal Content
  16. 16. Reciprocal Content Generation <ul><li>Build relationships </li></ul><ul><li>Know your audience </li></ul><ul><li>Pose a question </li></ul><ul><li>Share a link </li></ul><ul><li>Get people to comment </li></ul><ul><li>Quote pithy comments to enhance or inspire new content </li></ul>
  17. 17. Start A Debate… Then Write About The Results
  18. 18. Get A Little Geeky
  19. 19. Acquiring Permission From Your Community <ul><li>Post an obvious statement / disclaimer on your page </li></ul><ul><li>Ask individuals if you can quote them for your article </li></ul><ul><li>Acknowledge sources of material or insight with a link </li></ul><ul><li>Share the content on social media and tag those who were quoted </li></ul><ul><li>Document the encounter and follow up by email </li></ul><ul><li>Thank those you are inspired by and let them know what they mean to your community </li></ul>
  20. 20. Thank You
  21. 21. Stephanie Ciccarelli Co-Founder and Chief Marketing Officer [email_address] @stephciccarelli facebook.com/voicesdotcom