David Ciccarelli [email_address] @davidciccarelli 10,000 Facebook Fans How We Did It and You Can Too!
The Challenge
The Challenge: Facing Reality <ul><li>Businesses have a difficult time establishing trust </li></ul><ul><li>Most of the tr...
Goals
Goals and Key Performance Indicators <ul><li>The goal is the milestone. </li></ul><ul><li>The key performance indicator (K...
The Framework
Setting Up The Framework for Success <ul><li>Write a Social Media Guidelines document </li></ul><ul><li>Define appropriate...
Social Media Marketing
 
Activities
Blogs
Videos
Infographics <ul><li>Visually display statistics in a compelling and meaningful way. </li></ul><ul><li>Encourage people to...
Weekly Contests
Scavenger Hunts <ul><li>We post a question and people answer in the comments. </li></ul>
Photo Contests <ul><li>Upload a picture of yourself that included the Voices.com website on a screen in the background. </...
 
The Results
Monthly Numbers
Hitting Your Goal
Thank You!
David Ciccarelli [email_address] @davidciccarelli
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Podcamp london 2011 10000 facebook fans

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Podcamp london 2011 10000 facebook fans

  1. 1. David Ciccarelli [email_address] @davidciccarelli 10,000 Facebook Fans How We Did It and You Can Too!
  2. 2. The Challenge
  3. 3. The Challenge: Facing Reality <ul><li>Businesses have a difficult time establishing trust </li></ul><ul><li>Most of the trust was built up with Cofounder, Stephanie </li></ul><ul><li>The Voice Acting Hub was a group, but didn’t provide metrics </li></ul><ul><li>The Fan Page was new, so we were starting from scratch </li></ul>
  4. 4. Goals
  5. 5. Goals and Key Performance Indicators <ul><li>The goal is the milestone. </li></ul><ul><li>The key performance indicator (KPI) lets you know if you are on track on a daily, weekly or monthly basis. </li></ul><ul><li>The KPIs included # of posts daily, # of impressions, # story likes </li></ul><ul><li>5,000 Facebook Fans by Sept 1 </li></ul><ul><li>10,000 Facebook Fans by Jan 1 </li></ul>
  6. 6. The Framework
  7. 7. Setting Up The Framework for Success <ul><li>Write a Social Media Guidelines document </li></ul><ul><li>Define appropriate activities </li></ul><ul><li>Assign roles and responsibilities </li></ul><ul><li>Create a posting schedule </li></ul><ul><li>Agree upon metrics and how you measure success </li></ul>
  8. 8. Social Media Marketing
  9. 10. Activities
  10. 11. Blogs
  11. 12. Videos
  12. 13. Infographics <ul><li>Visually display statistics in a compelling and meaningful way. </li></ul><ul><li>Encourage people to post the infographic on their blog and share their posts. </li></ul>
  13. 14. Weekly Contests
  14. 15. Scavenger Hunts <ul><li>We post a question and people answer in the comments. </li></ul>
  15. 16. Photo Contests <ul><li>Upload a picture of yourself that included the Voices.com website on a screen in the background. </li></ul>
  16. 18. The Results
  17. 19. Monthly Numbers
  18. 20. Hitting Your Goal
  19. 21. Thank You!
  20. 22. David Ciccarelli [email_address] @davidciccarelli
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