Marketing In The Google Era

Slide 1: Marketing in the Google Era How To Achieve Top Search Engine Results

Slide 2: People use Google to...  Find websites, blogs  Find people  Find locations, maps  Find images  Find videos

Slide 3: Search Engine Optimization  Key to any successful Internet Marketing Strategy.  Process of strategic placing, analysis and working of keyword of text on a particular website to enable optimum search engine rankings.

Slide 4: Organic Search Engine Results  Natural search results are free and get 4X as much traffic

Slide 5: Popular Strategies  On page optimization  Off page optimization  Both have equal importance

Slide 6: On Page Optimization  Contains all the elements and factors in good search engine ranking which you control - your CONTENT.  Examples are:  Title  Description  Page Names ( my-very-important-webpage.html )  Sitemap

Slide 7: Content is King  Having good, well-produced content on your website is your first priority  Content includes audio, video, text and images.

Slide 8: Content Development  Create an Excel spreadsheet to organize your content  Write down a list of potential titles or pieces of content

Slide 9: Keywords are Queen  Well-written content and carefully selected keywords are the keys of a balanced on-page strategy  Use keyword research tools to find the most searched for terms in your industry

Slide 10: Keyword Research  Start an Excel spreadsheet to manage all your keywords  Organize keywords into groups by topic or subject matter

Slide 11: Website Content Ideas If you are selling products, you could create a web page or video for each type of product you sell. If you are selling consulting services, you could develop a case study or audio recording of how you solved a difficult problem for a customer. If you are non-profit website, you could write about existing projects and future plans for your organization.

Slide 12: Off Page Optimization  Contains all the elements and factors in good search engine ranking which you don’t directly control...  You can influence others to help you  Examples are:  Directory listings (Yahoo! Directory, Best of the Web)  Press releases (PRWeb, PR.com)  Links pages on related websites  Reviews on blogs

Slide 13: Elements of Off Page Optimization Link Popularity: How many links point to your website? Link Relevancy: Are the links from websites in the same industry or from authority websites? Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword? Search Engine Saturation: How many pages to you have included in Google? A website with more pages is perceived to be more authoritative.

Slide 14: The Value of Links Many search engine marketers consider that links are the most important factor in getting those all important natural (non-paid) search engine results.  Authority Links  Directory Links  Reciprocal Links  Press Release Links  Blog Links

Slide 15: Action Items Dominate your industry by focusing on search engine optimization.  Organize your existing content  Discover which keywords are most searched for  Get links from blogs, press releases and other websites  Track your success using Google Webmaster Central and Google Analytics - FREE!

Slide 16: Thank You!

Slide 17: Marketing in the Google Era How To Achieve Top Search Engine Results www.voices.com