Marketing in the
Google Era
How To Achieve Top Search Engine Results

People use Google to...
 Find websites, blogs
 Find people
 Find locations, maps
 Find images
 Find videos

Search Engine Optimization
 Key to any successful Internet Marketing Strategy.
 Process of strategic placing, analysis and working of
keyword of text on a particular website to enable
optimum search engine rankings.

Organic Search Engine Results
 Natural search results are free and get 4X as much traffic

Popular Strategies
 On page optimization
 Off page optimization
 Both have equal importance

On Page Optimization
 Contains all the elements and factors in good search
engine ranking which you control - your CONTENT.
 Examples are:
 Title
 Description
 Page Names ( my-very-important-webpage.html )
 Sitemap

Content is King
 Having good, well-produced
content on your website is
your first priority
 Content includes audio,
video, text and images.

Content Development
 Create an Excel spreadsheet
to organize your content
 Write down a list of potential
titles or pieces of content

Keywords are Queen
 Well-written content and
carefully selected keywords
are the keys of a balanced
on-page strategy
 Use keyword research tools
to find the most searched
for terms in your industry

Keyword Research
 Start an Excel spreadsheet to
manage all your keywords
 Organize keywords into groups
by topic or subject matter

Website Content Ideas
If you are selling products, you could create a web page
or video for each type of product you sell.
If you are selling consulting services, you could develop
a case study or audio recording of how you solved a difficult
problem for a customer.
If you are non-profit website, you could write about
existing projects and future plans for your organization.

Off Page Optimization
 Contains all the elements and factors in good search
engine ranking which you don’t directly control...
 You can influence others to help you
 Examples are:
 Directory listings (Yahoo! Directory, Best of the Web)
 Press releases (PRWeb, PR.com)
 Links pages on related websites
 Reviews on blogs

Elements of Off Page Optimization
Link Popularity: How many links point to your website?
Link Relevancy: Are the links from websites in the same
industry or from authority websites?
Anchor Text: The active text used to enable the link to
your website. Does is say your business name or keyword?
Search Engine Saturation: How many pages to you have
included in Google? A website with more pages is perceived
to be more authoritative.

The Value of Links
Many search engine marketers consider that links are the most
important factor in getting those all important natural (non-paid)
search engine results.
 Authority Links
 Directory Links
 Reciprocal Links
 Press Release Links
 Blog Links

Action Items
Dominate your industry by focusing on search engine
optimization.
 Organize your existing content
 Discover which keywords are most searched for
 Get links from blogs, press releases and other websites
 Track your success using Google Webmaster Central
and Google Analytics - FREE!

Thank You!

Marketing in the
Google Era
How To Achieve Top Search Engine Results
www.voices.com