Marketing In The Google Era


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Helpful guide covering SEO, SEM and marketing a small business in the Google Era.

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Marketing In The Google Era

  1. 1. Marketing in the Google Era How To Achieve Top Search Engine Results
  2. 2. People use Google to...  Find websites, blogs  Find people  Find locations, maps  Find images  Find videos
  3. 3. Search Engine Optimization  Key to any successful Internet Marketing Strategy.  Process of strategic placing, analysis and working of keyword of text on a particular website to enable optimum search engine rankings.
  4. 4. Organic Search Engine Results  Natural search results are free and get 4X as much traffic
  5. 5. Popular Strategies  On page optimization  Off page optimization  Both have equal importance
  6. 6. On Page Optimization  Contains all the elements and factors in good search engine ranking which you control - your CONTENT.  Examples are:  Title  Description  Page Names ( my-very-important-webpage.html )  Sitemap
  7. 7. Content is King  Having good, well-produced content on your website is your first priority  Content includes audio, video, text and images.
  8. 8. Content Development  Create an Excel spreadsheet to organize your content  Write down a list of potential titles or pieces of content
  9. 9. Keywords are Queen  Well-written content and carefully selected keywords are the keys of a balanced on-page strategy  Use keyword research tools to find the most searched for terms in your industry
  10. 10. Keyword Research  Start an Excel spreadsheet to manage all your keywords  Organize keywords into groups by topic or subject matter
  11. 11. Website Content Ideas If you are selling products, you could create a web page or video for each type of product you sell. If you are selling consulting services, you could develop a case study or audio recording of how you solved a difficult problem for a customer. If you are non-profit website, you could write about existing projects and future plans for your organization.
  12. 12. Off Page Optimization  Contains all the elements and factors in good search engine ranking which you don’t directly control...  You can influence others to help you  Examples are:  Directory listings (Yahoo! Directory, Best of the Web)  Press releases (PRWeb,  Links pages on related websites  Reviews on blogs
  13. 13. Elements of Off Page Optimization Link Popularity: How many links point to your website? Link Relevancy: Are the links from websites in the same industry or from authority websites? Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword? Search Engine Saturation: How many pages to you have included in Google? A website with more pages is perceived to be more authoritative.
  14. 14. The Value of Links Many search engine marketers consider that links are the most important factor in getting those all important natural (non-paid) search engine results.  Authority Links  Directory Links  Reciprocal Links  Press Release Links  Blog Links
  15. 15. Action Items Dominate your industry by focusing on search engine optimization.  Organize your existing content  Discover which keywords are most searched for  Get links from blogs, press releases and other websites  Track your success using Google Webmaster Central and Google Analytics - FREE!
  16. 16. Thank You!
  17. 17. Marketing in the Google Era How To Achieve Top Search Engine Results
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