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Learn How To Get Started in Voice Overs

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Are you ready to become a freelance voice talent? …

Are you ready to become a freelance voice talent?

Get a glimpse into the voice over ecosystem, gain a better understanding of the voice-over marketplace and discover the scope of work available in the voice-over industry. In this webinar, you will learn about the voiceover industry and its key players, how to build a foundation for a strong business and gain an appreciation for the art of voice acting in this “Getting Started in Voiceovers” webinar.

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  • 1. Ashley Rose Davidson Social Media Manager ashley@voices.com Getting Started inVoice-overs
  • 2. Today’s Agenda  The Future of Voice-Overs  Evaluating Your Potential  Understanding Your Role  Planning Your Voice-over Demo  Setting Up Your Home Studio  Building Your Business  Creating A Presence Online  Marketing Yourself Online  How Voices.com Works  Q&A
  • 3. Ashley Rose Davidson ________________________________________ Social Media Manager ashley@voices.com @voicesdotcom
  • 4. Voices.comis the industry leading online marketplace that connects businesses with professional voice talents.
  • 5. The Future ofVoice Overs
  • 6. The Future of Voice-Overs  Revolutionary mobile devices have made audio content available anytime, anywhere for download  Significant increase in audiobooks, web videos and presentations  Increase in eLearning content creation, product information and demo pieces  Frequent requests is the translation of existing content into different languages
  • 7. Home Recording Opportunity More voice-over is work going online because it saves time, energy, resources and money. Revolutionary mobile devices have made audio content available anytime, anywhere for download Significant increase in audiobooks, web videos and presentations Increase in eLearning content creation, product information and demo pieces Frequent requests is the translation of existing content into different languages
  • 8. Performance Trends  Sound like a "real person”  Clients want a guy or girl next door voice  Sound like they’re talking to a close friend  Referred to as a “conversational” read
  • 9. EvaluatingYour Potential
  • 10. Recognizing The Skills You Need as a Voice Talent At a minimum, freelance voice talent need the following skills:  Acting  Technology  Business  Marketing
  • 11. Ask yourself... Can you read aloud with stumbling? Do you embrace technology? Do you have marketing know-how? Do you think running your own business is risky?
  • 12. Studying With a Voice Coach Acting classes will improve your voiceover performance Help you to assess your talent and develop your skills Build a solid foundation for your voice- over careerhttp://voices.com/coachinghttp://www.voices.com/voice-over-coaches.html
  • 13. Taking a Workshop, Tele-classes or Attending a Seminar How to warm up your voice, how to breathe properly, assume a proper posture for voicing Intonation, phrasing, fluctuation, elasticity, versatilityWant to start learning right now? Listento voice coaches by downloading ourfree podcasts “Voice Over Experts” iniTuneshttp://podcasts.voices.com
  • 14. Understanding Your Role
  • 15. The Instructor Best suited for a corporate training video or childrens game Straightforward, didactic and educated voice Role of this particular voice talent is to instruct or provide information to fulfill a specific goal or purpose
  • 16. The Real Person Commonly known as the "regular guy" or the "girl next door." Casual approach often benefits from relatable, genuine voiceovers The character is homegrown, sensible and friendly
  • 17. The Spokesperson Spokesperson can be on camera or off camera Confident, charismatic person able to promote a cause, product, or service Needs to be driven, optimistic and assured.
  • 18. The Narrator Storytelling is where the Narrator is most at home Omniscient, courteous and honest Narrators job is to provide an audio landscape for a listener Must communicate clearly and engagingly.
  • 19. The Announcer The Announcer is a product of the broadcast age Often heard live at events, on commercials, promos or introducing segments for podcasts Introduce an idea and assertively make a call for action
  • 20. Planning Your Voice-over Demo
  • 21. Using the Demo Recipe  Demo length of 60 – 90 seconds  5 or 6 segments per demo
  • 22. Example of a Demo Outline: Slate or Intro: 5 seconds Segment 1: 15 seconds Segment 2: 15 seconds Segment 3: 10 seconds Segment 4: 10 seconds Segment 5: 5 seconds Closing remarks : 5 seconds (contact info / website ) Closing music jingle(optional): 5-8 seconds
  • 23. Downloading Sample ScriptsInstead of writing your own copy, you can record royalty-freescripts from Voices.comBonus eBooks included with your Voices.com Membership  Voice-Over Script Collection  Commercial Scripts for Radio and Television Ads Download eBooks and Success Kits https://www.voices.com/ebooks
  • 24. Local Recording Studios  If you do not have the means of investing in your own recording equipment at this time it is best to develop a business relationship with a local recording studio.  Find recording studios by looking them up in your phone book or performing a Local Search in Google.
  • 25. Questions to Ask a Recording Studio What is your hourly studio rates? What kind of vocal microphone do you have? Do you have a royalty-free music library? Do you have a sound effects library? Do you have script to make a voice-over demo? Can you deliver finished work for me? Do you have an ISDN connection? How do you require payment? Do you accept cash and credit card? How much notice do you need to book my session? Are you open on evenings and weekends? What is your cancellation policy?
  • 26. Attending Your First Session Rehearse your scripts in advance Building a good business relationship starts as soon as you make your first contact Ask for a 10% discount on all studio sessions, agreeing that you will work exclusively with them for the next year.
  • 27. Setting UpYour HomeRecording Studio
  • 28. Computer Based Recording Digital recording to record long and uninterrupted narration Digital editing to quickly and easily remove unwanted background noise or embellish the audio track with music and sound effects Digital processing such as adding effects to your voice like as reverb, or echo, and master your entire demo for sonic clarity
  • 29. MicrophonesConsiderations when choosing amicrophone include:  Usability  Frequency Response  Directionality  Pop Filter  Shock Mount  Testing  Price
  • 30. Recording and Editing Software Audacity (free) Adobe Audition GarageBand TwistedWave Pro Tools
  • 31. Building YourBusiness
  • 32. Realizing the Dream Essential Technology for the Home- based Business:  High-speed Internet connection  Personal computer, printer  Business software MS Word, Excel  Accounting software such as  Quicken, QuickBooks, MS Money is recommended  Telephone with voicemail
  • 33. Selecting a Name Be sure that the name of your business reflects you as a professional voice-over talent Make sure that the name you choose is also available as a domain name online Try to make your name unique but easily understood and recognizable. Be sure to select a name that is easy to remember, easy to say and spell, and is non- offensive to others
  • 34. Creating a Personal Brand If successfully mastered, it will set you and your voice- over business apart from others. Using a stage name gives you the freedom to create a unique voice-over persona Selecting a name for your company, securing a domain name for your voice-over website, picking colors, creating a logo, language, music, sound effects, slogans, and voice-over imaging are all important aspects of branding your voice-over career.
  • 35. Drafting Your Vocal Description Summarize your service in about 15 words or less to keep the readers interest Features your strengths, specialties, and unique characteristics Description should be no more than two to three sentences long When you have your vocal description completed, start thinking about a phrase that best reflects your voice-over services
  • 36. Coloring Your Brand Colors often have certain emotions or connotations associated with them When choosing colors to represent your voice-over services, it is important to select colors that go well together Create a logo incorporating them to further brand your voice visually.
  • 37. Creating a Logo  The first impression of your voice  Incorporate the colors that you chose for your voice to further enhance and unify your visual branding  Your logo can accompany press releases, be used as a link to your site, for advertising purposes and give potential audiences a glimpse at what you and your voice are all about even before listening to your demo.
  • 38. Creating APresence Online
  • 39. Getting Visibility Online  Achieve visibility by investing in your own website or by subscribing to a online marketplace, Voices.com  Have your own website on Voices.com with your profile  Create profiles with social media channels to achieve more online real estate for your business
  • 40. Marketing Yourself Online
  • 41. Importance of Creating a Stunning Profile  Give clients a better of idea of who you are and the kinds of services that you can provide  Mention your credits and past clients  Highlight your languages and accents  Suggest the styles and ages that you can perform  Describe your home recording studio  Offer your methods of delivery  Provide your rates
  • 42. 20 Marketing Ideas for Voice Actors1. Logos: develop your own logo and becomememorable before people even hear your voice.2. Business Cards: create some business cards. Theywont do you any good just sitting in your wallet though.Hand them out everywhere! You never know who yourwaitress knows or whos visiting the dentist that day.3. Branded Letterhead: if you are mailing demos topotential clients write a brief cover letter using brandedletterhead4. Demo Stickers: likewise use demo stickers thatcontain your contact details and logo.
  • 43. 20 Marketing Ideas for Voice Actors5. Thank You Cards people still love the personal touchof a hand written thank you card.6. Postcards or Pamphlets: mail businesses a post cardor pamphlet to introduce yourself and your servicesexplaining how you can help them.7. Blogging: If you enjoy writing and can do itconsistently blogging can be an effective way to build afollowing and increase your presence on the web.8. Meet-up Groups: starting or joining a monthly meet-up group is a great way to network with peers and getreferral business.
  • 44. 20 Marketing Ideas for Voice Actors9. Social Media Marketing: Become active on socialmedia by creating profiles and pages to share yourcontent.10. Personal Website: Having a personal website inaddition to a Voices.com profile will increase your presenceonline even more.11. Professional Associations: Receiving accreditationfrom a voice over association will help you be perceived asa professional voice talent12. Generate Publicity: everyone has a story! Trypitching yours to magazines and newspapers to generatepublicity for your business.
  • 45. 20 Marketing Ideas for Voice Actors13. Send Clients Swag: Swag refers to useful items youcan send to clients which are branded with your companylogo such as mugs, magnets, pens, etc.14. Sponsor/ Attend An Event: If you can swing it,sponsoring an event is a great was to generate somepublicity and make yourself known within your community.15. Traditional Advertising: place an ad in your localpaper, trade magazine, or yellow pages.16. Cold Call: Try cold calling local businesses and localproduction studios to introduce yourself
  • 46. 20 Marketing Ideas for Voice Actors17. Ask For Referrals: If your client is happy they are sureto refer you to others. Sometimes all you have to do is ask.18. Link-love: There are hundreds of online directories.Take some time each day to find and submit your websiteto them to increase traffic to your site.19. Google Adwords: Reach out to a targetedaudience with an ad that appears along side specific keyword searches, especially local searches.20. Join Voices.com: Connect with clients throughauditioning online and gain an international reach.
  • 47. HowVoices.com Works
  • 48. How Voices.com Works1. Clients post jobs2. You review job details and submit an online audition at Voices.com3. Client selects you as the best candidate for the job and makes payment4. You complete the recording and upload finished files for your client
  • 49. Being Awarded A Job How SurePay Works  No set up required.  Client’s pay by Visa, Master Card or PayPal.  You complete the work and uploaded the finishes files back to Voices.com.  Client listens and then approves the files.
  • 50. Getting Paid at Voices.com Once files are approved, your payment is queued by to the issues for the next pay period. Payments are being paid out every Friday. SurePay Escrow Service guarantees, you will be paid for your work.
  • 51. Resources Apps– Voices.com has designed an iPhone, iPad and iPod touch app for voice talent promoting themselves for work opportunities Royalty-Free Music – Browse our huge selection of ready-to-use music tracks, sound effects, music loops and audio samples. Webinars – Voices.com has numerous webinars from industry experts to voice-over coaches to help you along the way. http://www.voices.com/resources
  • 52. Q&A
  • 53. VoiceWorld Toronto 2013 VoiceWorld Toronto is the voice-over industry’s most anticipated conference specifically for voice actorsHosted by the team at Voices.com,VoiceWorld Toronto promises to bean event of substantial proportionsbringing together a variety of peoplewho use their voices as tools to dobusiness.Saturday May 4th, 2013Toronto Hilton HotelCheck out, VoiceWorld Toronto:http://www.voiceworldtoronto.com/
  • 54. Special Discount Thank you for attending today’s webinarAs a special thank you, we would liketo offer you a special discount to signup (or upgrade) with Voices.com 1-888-359-3472 ashley@voices.comDon’t forget to mention you attendedthe webinar…Getting Started in Voice Overs!
  • 55. Let’s Keep in Touch… www.facebook.com/voicesdotcom www.twitter.com/voicesdotcom www.youtube.com/voicesdotcom www.linkedin.com/in/voicesdotcom

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