Text Text David Ciccarelli Chief Executive Officer [email_address] Voices.com How to Achieve Top Search Engine Results

Text Text People use search engines to... Find websites, blogs Find people Find locations Find images Find videos

Find websites, blogs

Find people

Find locations

Find images

Find videos

Why Search? Search engines are the most powerful medium to reach customers because you meet them at their point of need. 90% of online Web sessions begin with a search. 81% of users find web sites they were looking for through search engines.

Search engines are the most powerful medium to reach customers because you meet them at their point of need.

90% of online Web sessions begin with a search.

81% of users find web sites they were looking for through search engines.

The Facts Search engines average 300-500 million searches per day. 95% of users don’t go beyond the first 3 pages of search results before they try another keyword. 30% of users believe companies found in the top search results are a major brand in their product or service category.

Search engines average 300-500 million searches per day.

95% of users don’t go beyond the first 3 pages of search results before they try another keyword.

30% of users believe companies found in the top search results are a major brand in their product or service category.

Customer Acquisition Costs Search Engine Marketing is the most cost-effective way to acquire new customers.

Text Text Organic Search Engine Results

Search Engine Optimization Process of strategic placement of keywords and text on a website to enable optimum search engine rankings. Key to any successful Internet Marketing Strategy. It’s easier than it sounds.

Process of strategic placement of keywords and text on a website to enable optimum search engine rankings.

Key to any successful Internet Marketing Strategy.

It’s easier than it sounds.

Today’s game plan Writing for search engines Interacting with search engines Boosting your results with links Monitoring your results

Writing for search engines

Interacting with search engines

Boosting your results with links

Monitoring your results

Popular SEO Strategies On page optimization Off page optimization Both have equal importance

On page optimization

Off page optimization

Both have equal importance

It All Starts with Your Keywords Well-written content and carefully selected keywords are the keys of a balanced SEO strategy.

Well-written content and carefully selected keywords are the keys of a balanced SEO strategy.

Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal

Keyword Research Start a spreadsheet to save all your keywords. Organize keywords into groups by topic or subject matter.

Start a spreadsheet to save all your keywords.

Organize keywords into groups by topic or subject matter.

Content is King Having good, well-produced content on your website is a priority. Content includes audio, video, text and images.

Having good, well-produced content on your website is a priority.

Content includes audio, video, text and images.

Ideas for Content The “How-To” Article The Definition Article Present a Theory or Argument Create a resource like a free report or whitepaper List Article (5 Tips for... Top 10... The Best... The Worst...)

The “How-To” Article

The Definition Article

Present a Theory or Argument

Create a resource like a free report or whitepaper

List Article (5 Tips for... Top 10... The Best... The Worst...)

Write Articles Write articles in a word processor or text editor. If you’re not a writer, hire a pro on Elance or Guru.com Your webmaster will create HTML pages for you.

Write articles in a word processor or text editor.

If you’re not a writer, hire a pro on Elance or Guru.com

Your webmaster will create HTML pages for you.

Content Management Consider a content management system.

Consider a content management system.

Optimizing Your Content Put keywords and phrases in some of the following places to increase the ranking of a web page in the search engine results. Page Title Page Description In H1, H2, H3 tags In the body or your article or pages Page File Name ( your-very-important-page.html )

Page Title

Page Description

In H1, H2, H3 tags

In the body or your article or pages

Page File Name ( your-very-important-page.html )

Page Title and Description Title and Description become the snippet in Google. Open the HTML file and edit your Meta tags.

Title and Description become the snippet in Google.

Open the HTML file and edit your Meta tags.

Page Name Tips Short URLs are better Use hyphens not underscores If your pages are already in Google, don’t change anything.

Short URLs are better

Use hyphens not underscores

If your pages are already in Google, don’t change anything.

The Result

Interacting with Search Engines In recent years, search engines have developed tools for website owners to submit content directly to them. Google Webmaster Tools https://www.google.com/webmasters/tools Yahoo! Site Explorer https://siteexplorer.search.yahoo.com MSN Webmaster Central http://webmaster.live.com

Google Webmaster Tools

https://www.google.com/webmasters/tools

Yahoo! Site Explorer

https://siteexplorer.search.yahoo.com

MSN Webmaster Central

http://webmaster.live.com

Create a Sitemap Your HTML sitemap is designed for people Your XML sitemap is designed for search engines

Your HTML sitemap is designed for people

Your XML sitemap is designed for search engines

Google Webmaster Tools 1. Add your website 2. Verify your website 3. Add your XML sitemap

1. Add your website

2. Verify your website

3. Add your XML sitemap

Boost Your Results with Links Search engines see links as a vote of confidence. Pages on the top of results typically have more links. Focus on quality not quantity.

Search engines see links as a vote of confidence.

Pages on the top of results typically have more links.

Focus on quality not quantity.

Different Types of Links Authority Links - CNN, BBBonline.org, Industry Associations Directory Links - Yahoo! Directory, BOTW.org Press Release Links - PRWeb.com, PR.com Blog Links - Articles written about you, comment links Social Media Profile Links - Facebook, LinkedIn, Twitter Reciprocal Links - Link exchanges from related websites

Authority Links - CNN, BBBonline.org, Industry Associations

Directory Links - Yahoo! Directory, BOTW.org

Press Release Links - PRWeb.com, PR.com

Blog Links - Articles written about you, comment links

Social Media Profile Links - Facebook, LinkedIn, Twitter

Reciprocal Links - Link exchanges from related websites

Your Link Profile Link Popularity: How many links point to your website? Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites? Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?

Link Popularity: How many links point to your website?

Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites?

Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?

Time for a Check Up To see how many pages are in Google, enter site:www.website.com To see how many links Yahoo! is counting, enter link:www.yourdomain.com

To see how many pages are in Google, enter site:www.website.com

To see how many links Yahoo! is counting, enter link:www.yourdomain.com

Google Webmaster Tools

Google Analytics

Tools from SEOmoz.org

Action Plan Research your keywords and start a spreadsheet Write new articles on subjects that people search for Optimize your content by focusing on page titles and descriptions Get links from blogs, press releases and other websites Track your success with Google Webmaster Central and Analytics Discover areas for improvement at SEOmoz.org

Research your keywords and start a spreadsheet

Write new articles on subjects that people search for

Optimize your content by focusing on page titles and descriptions

Get links from blogs, press releases and other websites

Track your success with Google Webmaster Central and Analytics

Discover areas for improvement at SEOmoz.org

Text Text Thank You! David Ciccarelli Chief Executive Officer [email_address] Voices.com