10,000 Facebook Fans: How you can do it too!
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10,000 Facebook Fans: How you can do it too!

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Voices.com got to 10,000 fans on Facebook within 1 year! Find out how we did it and how you can too.

Voices.com got to 10,000 fans on Facebook within 1 year! Find out how we did it and how you can too.

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10,000 Facebook Fans: How you can do it too! 10,000 Facebook Fans: How you can do it too! Presentation Transcript

  • 10,000 Facebook Fans How We Did It and You Can Too! David Ciccarelli david@voices.comSaturday, February 26, 2011
  • Today’s Talking Points  Facebook Statistics  The Challenge  Social Media Guidelines  The 10,000 Fan Goal  Daily Activities  Weekly Contests  Reporting and Analytics  The ResultsSaturday, February 26, 2011
  • How It Works 1. Clients post jobs 2. Auditions are uploaded by the pros at Voices.com 3. Client selects the best candidate for the job and makes payment 4. Talent completes recording and makes files available for downloadSaturday, February 26, 2011
  • An Industry RevolutionSaturday, February 26, 2011
  • Customer Success Stories ๏ Save $3000 in administrative costs on each project ๏ Most projects are completed within 24-48 hours ๏ Choose from 25,000 professionals in over 100 languages ๏ Success rate of 94%Saturday, February 26, 2011
  • Facebook StatisticsSaturday, February 26, 2011
  • People on Facebook ๏ More than 500 million active users ๏ 50% of our active users log on to Facebook in any given day ๏ Average user has 130 friends ๏ People spend over 500 billion minutes per month on FacebookSaturday, February 26, 2011
  • Activity on Facebook ๏ There are over 160 million objects that people interact with ๏ Average user is connected to 60 pages, groups and events ๏ Average user creates 70 pieces of content each month ๏ More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.Saturday, February 26, 2011
  • The ChallengeSaturday, February 26, 2011
  • Facing Reality ๏ Businesses have a difficult time establishing trust ๏ Most of the trust was built up with Cofounder, Stephanie ๏ The Voice Acting Hub was a group, but didn’t provide metrics ๏ The Fan Page was new, so we were starting from scratchSaturday, February 26, 2011
  • GoalsSaturday, February 26, 2011
  • Goals and Key Performance Indicators ๏ The goal is the milestone. ๏ The key performance indicator (KPI) lets you know if you are on track on a daily, weekly or monthly basis. ๏ The KPIs included # of posts daily, # of impressions, # story likes ๏ 5,000 Facebook Fans by Sept 1 ๏ 10,000 Facebook Fans by Jan 1Saturday, February 26, 2011
  • The FrameworkSaturday, February 26, 2011
  • Setting Up The Framework for Success ๏ Write a Social Media Guidelines document ๏ Define appropriate activities ๏ Assign roles and responsibilities ๏ Create a posting schedule ๏ Agree upon metrics and how you measure successSaturday, February 26, 2011
  • Social Media MarketingSaturday, February 26, 2011
  • Social Media MarketingSaturday, February 26, 2011
  • Saturday, February 26, 2011
  • ActivitiesSaturday, February 26, 2011
  • BlogsSaturday, February 26, 2011
  • Podcasts ๏ New podcasts weekly ๏ Listen online or in iTunes ๏ Hear from coaches on a variety of topics ๏ Follow-up discussion on Facebook pageSaturday, February 26, 2011
  • VideosSaturday, February 26, 2011
  • Infographics ๏ Visually display statistics in a compelling and meaningful way. ๏ Encourage people to post the infographic on their blog and share their posts.Saturday, February 26, 2011
  • Weekly ContestsSaturday, February 26, 2011
  • Scavenger Hunts ๏ We post a question and people answer in the comments.Saturday, February 26, 2011
  • Photo Contests ๏ Upload a picture of yourself that included the Voices.com website on a screen in the background.Saturday, February 26, 2011
  • Saturday, February 26, 2011
  • The ResultsSaturday, February 26, 2011
  • Monthly NumbersSaturday, February 26, 2011
  • Hitting Your GoalSaturday, February 26, 2011
  • Thank You!Saturday, February 26, 2011
  • 10,000 Facebook Fans How We Did It and You Can Too! David Ciccarelli david@voices.comSaturday, February 26, 2011