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HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
HR Technology Conference & Expo Twitterversity
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HR Technology Conference & Expo Twitterversity

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Transcript

  • 1. Twitterversity
    13th Annual HR Technology Conference & Exposition
    September 30, 2010
  • 2. Agenda
    2
  • 3. Getting Started
    3
  • 4. So What Is Twitter?
    4
  • 5. Before You Get Started…
    For professional reasons, such as …
    You’d like to meet interesting HR professionals
    You have best practices to share
    You’re seeking answers to questions
    Access to content, webinars, conferences, etc.
    For personal reasons, such as …
    Your (crazy) friends rave about it
    You have hobbies and outside interests
    You’d like to expand your network
    You seek a faster source of breaking news
    5
    …. ask yourself why you’re joining?
  • 6. Setting Up Your Account: The Overview
    6
    • Point your browser to http://www.twitter.com
    Step 1: Click on “Sign Up”
    Step 2: Complete the four questions:
    “Full Name”: This is your real name and it is searchable and visible.
    “User Name”: This is the name people will use to follow you. Keep it short.
    “Password”: Private and of your choosing.
    “Email”: Is private but can also be searchable (if you allow it).
    Step 3: Agree to the terms of service
    Step 4: Click on “Create My Account”
  • 7. Setting Up Your Account: Main Page
    7
  • 8. Setting Up Your Account: Your Profile
    8
    • Point Your Browser to http://twitter.com/settings/profile
    Picture:
    You can add it later.
    Name:
    Can be anything you’d like it to be
    Location:
    Helps to build a sense of localization and community
    Web:
    Your website, blogs, LinkedIn profiles, etc.
    Bio:
    You have 160 characters to include anything you’d like.
    Think of this as your Twitter resume
  • 9. Setting Up Your Account: Your Profile (Complete)
    9
  • 10. Now What?
    10
  • 11. Now What?
    11
    • Point your browser to http://www.twitter.com
    Find some friends.
    Follow what they are doing.
    Tell the world what you are doing.
    Really. That’s it.
  • 12. Now What? Find People!
    12
    https://twitter.com/invitations/find_on_twitter
  • 13. Now What? Find People!
    13
  • 14. Now What? Find People!
    14
  • 15. Now What? Find People!
    15
  • 16. Now What? Find People!
    16
  • 17. Now What? Find People!
    17
  • 18. Now What? Find People!
    18
  • 19. Now What? Find People!
    19
  • 20. Now What? Tweet!
    20
  • 21. Learning the Lingo
    21
  • 22. The Basics
    “Tweet”
    Refers to a single message
    “Tweeted” – Can be a verb (alternate use is “Twittering”)
    Following/Followers
    When you “follow” someone, their tweets will appear in your timeline
    When they “follow” you, your tweets will appear in their timeline
    @[username] — (e.g., @billkutik)
    This is how you communicate directly with someone on Twitter
    It’s also how you see who’s been communicating with you
    “I think @billkutik is great!” would be seen by:
    All my followers
    @billkutik — the account holder
    Anyone who searches on “billkutik” on Twitter or Google
    … and you can click on “@billkutik” to go directly to that user’s account
    22
  • 23. More Basics
    Reply
    Used to respond to an individual user’s tweets
    Simply click on the “Reply” button available after each tweet
    Direct Messages
    The private instant messaging platform of Twitter
    Only effective if both parties are following one another
    Referred to as “DM” or “DMing” someone
    Retweets
    Used when you’d like to broadcast someone’s tweet to your followers
    Two options:
    1) You can click on the “Retweet” button available after each tweet
    2) You can highlight the message and copy and paste it into your “What’s happening?” field
    Typically appears as – “RT @[username] [tweet]”
    23
  • 24. The Basics in Pictures
    24
  • 25. More Advanced Concepts: Hashtags
    25
    A method of tagging a concept, theme or event within a tweet
    Appears as – “#[hashtag]”
    For example, the HR Technology conference hashtag is “#HRTechConf”
    If clicked on, triggers a Twitter search for all tweets containing that hashtag
    Commonly used to drive community, affinity and collaboration
  • 26. More Advanced Concepts: Hashtags
    26
  • 27. More Advanced Concepts: Search
    27
    http://search.twitter.com
  • 28. Etiquette and Engagement
    28
  • 29. Etiquette: It’s About Relationships
    Be Authentic
    Own your message. Be clever, be witty, be normal.
    Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else.
    Like email, tweets can be misinterpreted without context.
    Feel free to lurk before you tweet anything.
    Followers
    Don’t feel obliged to follow everyone who follows you.
    Don’t be afraid to “unfollow” someone (for any reason).
    Take It Offline
    Reach out to just one person a week and request a chat.
    Locate fellow HR pros in your area.
    29
  • 30. Etiquette: Have Fun
    30
  • 31. Laurie Ruettimann
    http://NewMediaServicesLLC.comhttp://VoiceOfHR.com
    http://www.twitter.com/LRuettimann
    Contact Information
    31

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