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at the curriculum crossroads:    Teaching Post–Industrial             MediaMarius Foley, Allan Thomas, Lisa French, Adrian...
who?
‘media’ not ‘media studies’ degree3 year undergraduate programself initiated radical curriculum redesignroll back due to i...
what?
writing media   editing media   broadcastyear 1                                                network media             t...
why?
recognised media is the site of paradigmatic change from acentralised broadcast to a rhizomatic network modelmedia industr...
practice - how?
verbal critiques     simple technical tasksyear 1        oral          verbal presentations    single media objects       ...
theory - how?
what is an edit, what do make sketches that          descriptive &year 1                     they do, why do they explore ...
content               process  broadcast              network print literacy     post–print literacyplaces/channels       ...
key questions & issues
what is media, at this moment?what do we mean by ‘post–industrial?’what should a media program do, now?& given these probl...
Post industrial roundtable
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Post industrial roundtable

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Presentation about post industrial media, media education, at the Screen Futures conference, Melbourne, Australia, July 2011.

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  • 1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
  • 1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
  • 1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
  • 1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
  • These are the media program specific subjects. In addition there is a 3 year major undertaken which is one subject per semester, and the communication ‘stream’.\n
  • 1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
  • 1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
  • 1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
  • 1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
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  • 1. media as ecology, broadcast versus network, curators/aggregators/farmers/navigators, versus content makers and consumers/audiences\n2. Daniel Bell, recognition of know how versus know what. but even heritage media is still in an industrial model, which it was not for Bell.\n3. reiterate that the original rationale for such programs is not very solid. So what is it? \n4. embrace exemplar of the studio - learn through doing, develop a language of critique, range of categories of making (sketch through to studio), development of network literacies, refuse the silo of the university, savvy consumption and creation versus...\n
  • Transcript of "Post industrial roundtable"

    1. 1. at the curriculum crossroads: Teaching Post–Industrial MediaMarius Foley, Allan Thomas, Lisa French, Adrian Miles, Rachel Wilson, Matt Loads, Brian Morris School of Media and Communication, RMIT University
    2. 2. who?
    3. 3. ‘media’ not ‘media studies’ degree3 year undergraduate programself initiated radical curriculum redesignroll back due to institutional demands who?
    4. 4. what?
    5. 5. writing media editing media broadcastyear 1 network media texts texts media integrated film–TV or integrated film–TV oryear 2 media radio media radio media production media productionyear 3 industries project industries project what?
    6. 6. why?
    7. 7. recognised media is the site of paradigmatic change from acentralised broadcast to a rhizomatic network modelmedia industries respond with an intensification of their‘professionalisation’the professionalisation of media practice being ‘white antted’by zero costs of production and distributionthe rationale of a media degree problematised by digitisationof tools and knowledge why?
    8. 8. practice - how?
    9. 9. verbal critiques simple technical tasksyear 1 oral verbal presentations single media objects verbal assessment partial objects written documentation whole media objectsyear 2 media with text written reflection professional orientation written analysis inward project documentation all media written reflectionyear 3 applied media any media group documentation outward & reflection practice - how?
    10. 10. theory - how?
    11. 11. what is an edit, what do make sketches that descriptive &year 1 they do, why do they explore these questions problem posing exist? as directed tasks secondary make work that read an introductoryyear 2 sources & responds to an idea/a text commentaries reading make a work that is an use a theory as basis of ideayear 3 primary sources a making/critique of make a work that thinks making ‘inside’ its media theory - how?
    12. 12. content process broadcast network print literacy post–print literacyplaces/channels flows/events scheduling ambient strategic tacticalINDUSTRIAL POST–INDUSTRIAL
    13. 13. key questions & issues
    14. 14. what is media, at this moment?what do we mean by ‘post–industrial?’what should a media program do, now?& given these problems, how do you teach this? key questions & issues

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