Using Facebook to Engageyour Target Market andSkyrocket your Business!Tuesday, May 21, 13
EricVogel@socialmediamstreric@pillarsocialmedia.comTuesday, May 21, 13
• Statistics• Professional Appearance• Posting Consistency & Creativity• Gaining LIKES• Facebook Ad CampaignsTuesday, May ...
STATS• 1 Billion Users• 751 Million Mobile Users• 20 Minutes Per Day• 645 Million Weekly PageViewsTuesday, May 21, 13
Professional Appearance•Cover Photo•Profile Photo•Custom TabsTuesday, May 21, 13
Facebook Cover PageContact InfoSize- 851 x 315 pixelsTuesday, May 21, 13
Profile Photo180 x 180 pixelscenteredTuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Promote Specials & EventsHighlight PostTuesday, May 21, 13
Custom TabsTuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Posting Consistency• Facebook- 1 x day minimum• How big is your company?• How much do you have to share?• How many ‘LIKES’...
Plan AheadTuesday, May 21, 13
Posting Types• Fill in the blank• Title and link• Quotes with photos• Promotions• Videos• Contests• Questions• Theme DaysT...
Tuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
Facebook Ads• Traditional Ads• Sponsored Stories• LIKE Ads• Promoted PostsTuesday, May 21, 13
Traditional Ad• Located on the side of Facebook• Photo and text• Creativity is keyTuesday, May 21, 13
Tuesday, May 21, 13
vs.A Bvs.Tuesday, May 21, 13
Promoted PostTuesday, May 21, 13
Sponsored StoryTuesday, May 21, 13
Test AdsTuesday, May 21, 13
Troy Family Daze Case StudyTuesday, May 21, 13
Tuesday, May 21, 13
Tuesday, May 21, 13
ThankYou!View online: pillarsocialmedia.com/presentationsEricVogeleric@pillarsocialmedia.comTuesday, May 21, 13
Upcoming SlideShare
Loading in …5
×

Using Facebook to Engage your Target Market and Skyrocket your Business

374 views

Published on

Revenue North Socialmedia Presentation

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
374
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Brand Consistency- Both in design and content - How do you want others to view your company? Posting Consistency- Stay top of mind - One a day minimum Gaining LIKES Facebook Ads-
  • only 20% can be text cover page size
  • centered - edit thumbnail - scale to fit Profile photo size
  • scroll over post and click the star full width of your wall so it’s prominent
  • welcome & contact us tab coupon or deals tab
  • jotform.com
  • FAN GATE http://www.pagemodo.com
  • Business to Consumer
  • hootsuite.com
  • tip tuesday what’s happening wednesday
  • Voice of a business - traditional ads Voice of a friend - sponsored stories
  • Using Facebook to Engage your Target Market and Skyrocket your Business

    1. 1. Using Facebook to Engageyour Target Market andSkyrocket your Business!Tuesday, May 21, 13
    2. 2. EricVogel@socialmediamstreric@pillarsocialmedia.comTuesday, May 21, 13
    3. 3. • Statistics• Professional Appearance• Posting Consistency & Creativity• Gaining LIKES• Facebook Ad CampaignsTuesday, May 21, 13
    4. 4. STATS• 1 Billion Users• 751 Million Mobile Users• 20 Minutes Per Day• 645 Million Weekly PageViewsTuesday, May 21, 13
    5. 5. Professional Appearance•Cover Photo•Profile Photo•Custom TabsTuesday, May 21, 13
    6. 6. Facebook Cover PageContact InfoSize- 851 x 315 pixelsTuesday, May 21, 13
    7. 7. Profile Photo180 x 180 pixelscenteredTuesday, May 21, 13
    8. 8. Tuesday, May 21, 13
    9. 9. Tuesday, May 21, 13
    10. 10. Tuesday, May 21, 13
    11. 11. Promote Specials & EventsHighlight PostTuesday, May 21, 13
    12. 12. Custom TabsTuesday, May 21, 13
    13. 13. Tuesday, May 21, 13
    14. 14. Tuesday, May 21, 13
    15. 15. Tuesday, May 21, 13
    16. 16. Tuesday, May 21, 13
    17. 17. Tuesday, May 21, 13
    18. 18. Posting Consistency• Facebook- 1 x day minimum• How big is your company?• How much do you have to share?• How many ‘LIKES’ do you have?Tuesday, May 21, 13
    19. 19. Plan AheadTuesday, May 21, 13
    20. 20. Posting Types• Fill in the blank• Title and link• Quotes with photos• Promotions• Videos• Contests• Questions• Theme DaysTuesday, May 21, 13
    21. 21. Tuesday, May 21, 13
    22. 22. Tuesday, May 21, 13
    23. 23. Tuesday, May 21, 13
    24. 24. Facebook Ads• Traditional Ads• Sponsored Stories• LIKE Ads• Promoted PostsTuesday, May 21, 13
    25. 25. Traditional Ad• Located on the side of Facebook• Photo and text• Creativity is keyTuesday, May 21, 13
    26. 26. Tuesday, May 21, 13
    27. 27. vs.A Bvs.Tuesday, May 21, 13
    28. 28. Promoted PostTuesday, May 21, 13
    29. 29. Sponsored StoryTuesday, May 21, 13
    30. 30. Test AdsTuesday, May 21, 13
    31. 31. Troy Family Daze Case StudyTuesday, May 21, 13
    32. 32. Tuesday, May 21, 13
    33. 33. Tuesday, May 21, 13
    34. 34. ThankYou!View online: pillarsocialmedia.com/presentationsEricVogeleric@pillarsocialmedia.comTuesday, May 21, 13

    ×