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voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
voestalpine Edelstahl GmbH - Presentation 2012/2013
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voestalpine Edelstahl GmbH - Presentation 2012/2013

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Facts & figures of the voestalpine Edelstahl GmbH

Facts & figures of the voestalpine Edelstahl GmbH

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  • 1. Company Presentationvoestalpine Edelstahl GmbH, 2012/13voestalpine Edelstahl GmbHwww.voestalpine.com | |
  • 2. voestalpine Edelstahl at a glance Worldwide leading special steel company with a focus on technologically demanding product segments Global market leader in tool steel and worldwide leading positions in high-speed steel, valve steel and other special steels Seven production sites in Europe, North- and Latin America as well as roughly 60 distribution sites on all continents More than 100,000 customers throughout the world; key customers include the automotive, power generation, oil and gas exploration, machinery construction, consumer goods, aircraft and other selected industry sectorsvoestalpine Edelstahl GmbH2 | 06/01/12 | Company Presentation 2012/13
  • 3. Clearly defined core businessin two business unitsHigh Performance Metals Special Forgings Tool steel Closed-die forged components made of: High-speed steel  Titanium alloys Valve steel  Nickel-based alloys Special engineering steel  High-, medium- and Powder metallurgical steels low-alloy steels Special steel grades Nickel-based alloys(in all product categories)Global sales and distribution network including additional serviceson site (heat treatment, machining etc.)voestalpine Edelstahl GmbH3 | 06/01/12 | Company Presentation 2012/13
  • 4. Global presence in all industrialized zones Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach), Sweden (Hagfors), Germany (Wetzlar), USA (South Boston/Virginia), Brazil (Sumaré) Wholly owned sales subsidiaries in 50 countries at roughly 60 sitesvoestalpine Edelstahl GmbH4 | 06/01/12 | Company Presentation 2012/13
  • 5. Enhanced customer orientation and customization One step ahead of the best  A strict orientation to customer CUSTOMER INTIMACY requirements (customer intimacy) is Customer Responsive traditionally of utmost priority in the Group’s values  Buying decisions of customers are driven by availability of material, tailored services and technical expertise  The Group’s global sales and distribution network is unique in the special steel sector and a cornerstone OPERATIONAL EXCELLENCE PRODUCT LEADERSHIP for market leadership Operational Competence Product Differentiation On par with the bestvoestalpine Edelstahl GmbH5 | 06/01/12 | Company Presentation 2012/13
  • 6. voestalpine Edelstahl in key figuresFinancial figures 2011/12 in m€ Operating figures 2011/12 Net sales 2,945 Employees 11,524 EBITDA 430 Production and distribution sites ~70 EBIT 313 Customers ~100,000 Profit before tax 271 Sales volume (in t) ~800,000 Net sales, EBIT in m€ Employees 2,945 11,524 2,631 11,364 264 313 2010/2011 2011/2012 2010/2011 2011/2012voestalpine Edelstahl GmbH6 | 06/01/12 | Company Presentation 2012/13
  • 7. voestalpine Edelstahl in key figuresSales by region Sales by customer industry Australia 2% Other Automotive Africa 1% 13% 27% Other Europe 5% Construction 4% Asia 13% Aircraft 7% Consumer goods 12% N/S America European Union Power generation Machinery 23% 56% 15% construction 22%voestalpine Edelstahl GmbH7 | 06/01/12 | Company Presentation 2012/13
  • 8. Historic milestones1991 Austrian Böhler Group and Swedish Uddeholm Group merge to form the Böhler-Uddeholm Group (the beginnings of both companies date back to 1446 and 1668 respectively); Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria)1995 Initial public offering on the Vienna Stock Exchange, majority privatization in the following year2003 The Republic of Austria sells the remaining stake and makes Böhler-Uddeholm a fully privatized company2007 Austrian-based voestalpine AG acquires a majority stake in Böhler-Uddeholm and fully integrates the Company in the consecutive year (Böhler-Uddeholm forms the Special Steel Division of voestalpine Group)2011 Holding company Böhler-Uddeholm AG changes legal form and name to voestalpine Edelstahl GmbHvoestalpine Edelstahl GmbH8 | 06/01/12 | Company Presentation 2012/13
  • 9. State-of-the-art in production  Electric arc furnaces and secondary metallurgical equipment focused on demanding special steel grades  Remelting units (ESR/VAR) and furnaces for vacuum induction melting (VIM) further optimize metallurgical characteristics of end products  Rolling mills allowing for high precision and flexibility  Most modern forging machines (open-die, closed-die and rotary forging)  Powder metallurgic plant in AustriaFully integrated special steel producer providing state-of-the-art multi-linerolling mills and the largest rotary forging press and screw press worldwidevoestalpine Edelstahl GmbH9 | 06/01/12 | Company Presentation 2012/13
  • 10. Unique sales network for special steels  Approximately 60 distribution and service sites across all industrialized regions; roughly 40% of total staff is employed in sales  Global number 1 in service centers focused on tool making  Technical advice and customer service on site support customer focus  Approximately 1,000 high performance saws precisely cut material according to customer specifications  “Ordered today – delivered tomorrow” granted for standard productsIn the special steel sector no other competitor can provide a comparablesales and distribution network incl. stocking, machining and heat treatmentvoestalpine Edelstahl GmbH10 | 06/01/12 | Company Presentation 2012/13
  • 11. Specific customer structureSales/Customer  Main focus on the automotive, power generation, oil & gas exploration,Sales per Number of customers machinery construction, consumercustomer goods and aircraft industries > 1,000,000 € 1%  Roughly 100,000 customers across the globe in dedicated niches > 500,000 € 3%  Not dependent from single large > 100,000 € 7% customers, the largest customer > 25,000 € 12% accounts for approximately 3% of total sales > 7,000 € 77%  No volume business, average dispatch size is about 70 kgvoestalpine Edelstahl is focused on medium-sized customersas well as large industrial end-usersvoestalpine Edelstahl GmbH11 | 06/01/12 | Company Presentation 2012/13
  • 12. Long-term growth triggerd by megatrends Megatrend/ Current contribution Mid-term Long-term Industry sector to total sales trend trend Mobility/Auto Tool and component building ~27%   Mobility/Aircraft Structural parts, aero engine discs ~7%   Power generation Thermal power plants, wind energy, ~15%   oil & gas exploration Consumer goods Electronics, household appliances, packaging ~12%   Machinery construction Cutting tools, heavy gear boxes, tooling ~22%  voestalpine Edelstahl has a strong exposure to fast growing industry sectorsand is poised to benefit from future trendsvoestalpine Edelstahl GmbH12 | 06/01/12 | Company Presentation 2012/13
  • 13. Well positioned by unique brands  voestalpine Edelstahl possesses globally leading brands with a long-standing tradition in the special steel sector (multi-brand strategy)  Each brand represents an individual performance profile in the market enjoying strong brand loyalty  These brands clearly differentiate the Group from its competitors  Optimizing and developing its brands constitutes a major element in the Company’s valuesvoestalpine Edelstahl GmbH13 | 06/01/12 | Company Presentation 2012/13
  • 14. R&D secures innovation leadR&D in figures  Directed development of products and processes forms the basis of Planned expenditure innovation and competitiveness for 2012/13 in m€ ~24  New steel grades and alloys Number of researchers ~114 as well as process simulation for Number of registered patents and metal forming and process technology patent applications ~1,028 are the main focus in R&D  Fundamental research is carried out in R&D expenditure in m€ close cooperation with universities 24 and research centers 22 2011/2012 2012/2013evoestalpine Edelstahl GmbH14 | 06/01/12 | Company Presentation 2012/13
  • 15. Shared values built on five principles 1. We focus on the needs of our customers 2. We are empowered professionals 3. We do what we say 4. We are committed for the long term 5. We develop the talents of our employeesvoestalpine Edelstahl GmbH15 | 06/01/12 | Company Presentation 2012/13
  • 16. Clear differentiation from competition Fully integrated manufacturer of special steels providing production, distribution and services from a single source Diversified customer base by industry and region, more than 100,000 customers across the globe, not dependent from single large customers Comprehensive sales network secures global operations and local ties to customers Market leader in selected and technologically demanding product segments, no mass steel producer Well-established brands with proven track record generate strong brand loyaltyvoestalpine Edelstahl GmbH16 | 06/01/12 | Company Presentation 2012/13
  • 17. Group-wide certified quality management  All production companies are certified according to ISO 9001 quality management system  Additional quality systems respond to specific quality standards of individual customers or industries (e.g. automotive, aircraft etc.)  Quality Management Manual defines binding rules for all Group companies in terms of responsibilities, quality policies, resources and process management  Each Group company (production and sales) is staffed with a quality managervoestalpine Edelstahl GmbH17 | 06/01/12 | Company Presentation 2012/13
  • 18. Continous improvement program (CIP) voestalpine Edelstahl runs a time-tested Continuous Improvement Program (CIP) in all major Group companies Employees propose roughly 10,000 ideas for improvement measures per year in a standardized process Each employee receives feedback to his/her suggestion; the best ideas are awarded and implemented Proposals for improvements are submit in four categories: “Quality enhancement and productivity increase”, Safety at work and health”, “Environmental protection” and “Cost reduction” Target: Cost savings of approximately 2% per yearvoestalpine Edelstahl GmbH18 | 06/01/12 | Company Presentation 2012/13
  • 19. Close attention to environmental protection Certified environmental management systems according to ISO 14001 are implemented in all major Group companies The holding company coordinates strategic focal points in environmental matters and sustainability; observes national, European and global trends (e.g. REACH) The production companies continuously adjust plants and machinery to technical standards and national legislation, keep contact to local authorities and neighbors and implement measures to protect the environment Environmental responsible managers of all production companies operate in a networked system Group-wide program improves sustained energy efficiencyvoestalpine Edelstahl GmbH19 | 06/01/12 | Company Presentation 2012/13
  • 20. Motivated employees make the differenceWorkforce by region  Worldwide about 11,500 employees in 50 countries on every continent  Close collaboration within the Other 3% Europe (exkl. Austria) workforce across the Group is the 38% guarantee for customer satisfaction N-America 4%  Group-wide employee survey Asia 11% provides valuations of job satisfaction and allows directed measures in S-America learning and training 16%  Employees with expertise and individual responsibility are prerequisites to meet customer’s needs and distinguish the Group Austria 28% from its competitionvoestalpine Edelstahl GmbH20 | 06/01/12 | Company Presentation 2012/13

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