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Electronic Education

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A market landscape, research and analysis about the ed

A market landscape, research and analysis about the ed

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  • 1. e-EDUCATIONEducation in the Web 2.0 Era Final PresentationKhang, Vinay, Jacque, Tomas & Santi
  • 2. Introduction CHANGINGPARADIGM SHIFT LANDSCAPE • More universities (both public & Classroom private) opening up to the idea Education of E-content • Consumers are more willing than ever to learn from non- Distance traditional sources Learning • ‘Education’ is one of the top market segments expected to grow rapidly from Web 2.0 and e-Learning Mobile perspective • Giants such as ‘Apple’ is focusing on sealing its position through iPad, iBooks and iBooks e-Education Author offerings • Governments showing interest in technology aided education
  • 3. Technology Internet Speed: 35MBps Great Cloud Computing Infrastructure Video Streaming iPad/Tablet Tools
  • 4. Self-authoring/teaching tools
  • 5. e-EducationPlatform and its Implications • School studentsOTHER STAKEHOLDERS • College graduatesTraining Academies | Authors | Publishers | • ProfessionalsCertification bodies • Enthusiasts
  • 6. Business Models e-EDUCATION Paid Subscriptions Open & Freei. Access to entire • Distribution throughwebsite Youtube, Vimeo etcii. Buy specific courses • Distribution through dedicated portals• Varied access levels• Monthly/Half- • Funded by yearly/yearly philanthropic funds subscriptions• Institutional buy package
  • 7. Business Issues e-EDUCATION Paid Subscriptions Open & Free• Pricing – • Sustainability Profitability • Conflict of Interest• Scalability • Credibility• Credibility• Relevance
  • 8. Customers •University/graduate/PhD Students •Education degree/diploma/certificate Product •Classroom lectures, Laboratory learning • Discussions – Teacher talks more • Learning Process – Whole class participation • Emphasis – more on What, not How Business Process • Teacher’s role – Authority • Location – Classroom/School • Lesson Structure – Teacher-dictated Faculty Student UniversityParticipants Information Technology Colleges and information information Universities Curriculum system Education Relevant Instructional board courses systems Uni Knowledge Multimedia path for degrees
  • 9. •Anyone who: Customers •Has internet access •Eager to learn •Online certifications/degrees Product •Online classes/courses through web portals • Discussions – Students talk as much • Learning Process – In groups or individual • Emphasis – more How, less What Business Process • Teacher’s role – Directs to the info • Location – No fixed location • Lesson Structure – Group-dictated Course Student Web-basedParticipants Information Technology Lecturers information technologies System Online Courses Communicatio designers Knowledge n technologies Website path is (blogs, wikis, DBs) developers determined by CAA Web student EPSS administrators
  • 10. e-Education : Porter’s 5 Forces Threats of New Entrants o Lack of academic Analysis Medium - High network o Content scalability o Establishment of reputation Bargaining Power ofBargaining Power of Buyers Suppliers Medium – High (IT) Low-Medium Low – Medium Competitive Rivalry (niche) Medium - High o Young market o Low (Niche subjects) o Young demand o Medium/High (IT, Design) Threat of Substitute Products o Classroom Medium - High education o Training institutions o Private tutoring
  • 11. Evolution
  • 12. Timeline
  • 13. Market Landscape
  • 14. Location
  • 15. Unique Visits
  • 16. e-Education on Policy Policy e-Education Focus on Quality Access NGOs, PrivAffected Players Educators Developers Students ate Players
  • 17. Conclusion“e-Education should not be viewed as just a product, an identifiable artifact of learning objectives, contents and interactions.e-Education as a product is of uncertainvalue until it is deployed in a context thatincludes its users, technical & organizationalattributes ” ~ Dr. John Eklund, 2003