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Tourism & TravelThe market in INDIA             By Vanessa Morales Zelius                          March 2012
Trends in the Indian travel market                                       Why	  is	  India	  the	  “new	  target”?	        ...
Trends in the Indian travel marketIn	  figures   11,5	  million	  Indians	  travelled	  abroad	  in	  2011	  (+11,8%	  than...
Leisure travel behaviour Two	  profiles:   • 	  icons-­‐	  seekers,	  travel	  in	  family   • more	  experienced,	  broad...
Leisure travel behaviour                                           It	  should	  be	  not	  too	  far	         India’s	  i...
Leisure travel behaviour 	   At	  the	  booking	  stage	                         	  	  Online	  trends        	  Indian...
Business travel behaviour For	  Indian’s	  outbound	  tourism,	  MICE	  is	  the	  fastest	  growing	  (+30%	  year)	  ▶	...
Business travel behaviour      Factors	  that	  influence	  the	  desNnaNon	  elecNon1. The	  overall	  cost	  of	  the	  e...
Top tour operators in India                          •	  One	  of	  the	  largest	  travel	  and	  tour	  companies	  in	 ...
Top tour operators in India                          •	  Thomas	  Cook	  opened	  his	  first	  office	  in	  India	  in	    ...
Top Travel Agencies in India                         •	  Leading	  travel	  agency	  funded	  in	  1992                   ...
Top Travel Agencies in India                          •	  No.	  1	  travel	  website	  in	  India	  since	  2008          ...
Event management companies                         •	  A	  preeminent	  DMC	  in	  India                         •	  Found...
Event management companies                         •	  An	  events	  &	  entertainment	  company                         •...
Event management companies                         •	  A	  Wedding	  Planning	  Company                         •	  Target...
Dhanyavád,	  ध"यवादThank you for your attention  It’s time for questions!
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India's outbound travel market 2012

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A market overview including trends in the leisure and business travel market in India, as well as information on the most relevant Indian operators.

Presentation prepared for the Master of Science Strategic Event Management and Tourism Management, Skema Business School, 2012

Published in: Travel, Business

Transcript of "India's outbound travel market 2012 "

  1. 1. Tourism & TravelThe market in INDIA By Vanessa Morales Zelius March 2012
  2. 2. Trends in the Indian travel market Why  is  India  the  “new  target”?    A  middle  class  of  300  mill  people  (total   inhabitants:  1.100  millions)1  Economy  growth  of  about  8%  1,6  mill.  families  with  +100.000  dollars   income  per  year  100  mill.  Internet  users,  i.e.,  4.7%  of  world   users  (August  2011)2  
  3. 3. Trends in the Indian travel marketIn  figures 11,5  million  Indians  travelled  abroad  in  2011  (+11,8%  than  2010)  -­‐  20%  to  Europe Singapore,  Malaysia,  Thailand  and  UAE  are  the  main  desNnaNon  countries 740.21  mill.  Indians  travelled  domesNcally  in  2010  (+  10.7%) MICE  sector  growth:  30%  per  year Expected  increase  of  14%  annual  growth  rate  by  2015 50  mill  Indians  will  travel  abroad  in  2020
  4. 4. Leisure travel behaviour Two  profiles: •  icons-­‐  seekers,  travel  in  family • more  experienced,  broader  knowledge  of  desNnaNons ‘Word  of  mouth’  is  really  relevant  for  Indians They  tend  to  be  loyal  to  desNnaNons
  5. 5. Leisure travel behaviour It  should  be  not  too  far   India’s  ideal   neither  too  long desNnaNon? It  should  have  a   comfortable  climate,   important  monuments,   food  adapted  to  Indian’s   Indian’s  want  to   cultureinteract  with  locals   and  have  a  warm   welcome And  good  hotels!   And  shopping!
  6. 6. Leisure travel behaviour   At  the  booking  stage       Online  trends   Indian’s  combine  Internet   OTAs  reach  45%  of  visitors  to   research  and  reservaNon  through   travel  sites  ▶  The  top  5  are  Yatra,   online  OTA’s  or  small  privately   Make  My  Trip,  Expedia,  Cleartrip   and  Travelocity. owned  travel  agencies  (retail):   No  real  tradiNonal  TO Direct  bookings  on  low  cost   airlines  are  important,  promoted   Few  naNonal  TA  operate  ▶   by  a^racNve  fares  through  their   fierce  compeNNon own  websites. Most  agents  are  small,   independent  businesses  ▶  they   Average  price  of  a  flight  Ncket   to  Europe  purchased  by  an   offer  numerous  “customised   Indian  tourist  =  429€  (lower  than   trips” in  China  or  Japan)  
  7. 7. Business travel behaviour For  Indian’s  outbound  tourism,  MICE  is  the  fastest  growing  (+30%  year)  ▶  Big  potenNal IncenNves  are  the  most  demanded. •  Needs: • Trip  of  3-­‐4  days • Closed  events  packages  that  respond  to  all  the  needs
  8. 8. Business travel behaviour Factors  that  influence  the  desNnaNon  elecNon1. The  overall  cost  of  the  event2. The  aerial  connecNvity3. The  percepNon  of  security  in  the  desNnaNon4. The  ease  of  obtaining  visas5. The  variety  and  diversity  of  experiences At  the  booking  stage•    Indian  clients  are  price  sensiNve  • Before  taking  the  purchase  decision,  they  will  negoNate  unNl  the  last  moment  with                 various  suppliers:   •  Local  TA’s   •  InternaNonal  (eg.  TUI)
  9. 9. Top tour operators in India •  One  of  the  largest  travel  and  tour  companies  in   India,  operaNng  since  1758 •  Outbound  tourism  makes  65%  of  total  turnover •  DistribuNon  channels: •  Offline:  13  Branch  Offices,  150  Franchisee   Sales  Shops,  177  Preferred  Agents •  Online:  www.coxandkingsnri.com •  CompeNNve  strengths:   •  Ability  to  grow  their  product  porkolio  and   add  new  desNnaNons •  Partnerships  with  South  Korea  and  Finland •  NegoNaNon  of  favorable  rates  with  travel   suppliers  and  GDS  partners
  10. 10. Top tour operators in India •  Thomas  Cook  opened  his  first  office  in  India  in   1881 •  Outbound  leisure  and  MICE  tourism  are  its  most   profitable  business •  DistribuNon  channels: •  Offline:  215  locaNons  (including  25  airport   counters)  in  78  ciNes  across  India,  184   Preferred  Sales  Agents,  14  in  overseas  market,   Around  72  Franchisee •  Online:  www.thomascook.in    
  11. 11. Top Travel Agencies in India •  Leading  travel  agency  funded  in  1992 •  Launched  its  online  agency  in  1999 •  Manages  business  travel  and  products  and   packages  for  Indian  and  internaNonal  travellers   •  CompeNNve  strengths:   •  Extensive  experience  with  the  complex  travel   industry  in  India,  close  relaNons  with  public   authoriNes •  Offices  and  franchises  all  over  India  and  abroad •  Partnerships  with  business  travel  buyers •  Accredited  by  internaNonal  travel  agents   associaNons  and  federaNons    
  12. 12. Top Travel Agencies in India •  No.  1  travel  website  in  India  since  2008 •  Turnover:  US$500  million  for  year  2011  (+100%   compared  with  2010) •  Sales  volume:  10.000  Nckets  and  600  rooms/day  in   90.000  hotels  across  the  world   •    CompeNNve  strengths:   •  InnovaNve  spirit y •  100%  online  (pure  play,  thanks  to  technology   development) •  Introduced  new  services  in  India  (online   booking  and  cancelaNon,  pay  when  you  check-­‐ in  opNon,  social  media…)      
  13. 13. Event management companies •  A  preeminent  DMC  in  India •  Founded  in  1977 •  Head  quarter:  New  Delhi •  CreaNve  Travel  won  Indian  industry’s  highest   disNncNon:  the  NaNonal  Tourism  Award •  www.travel2india.com  
  14. 14. Event management companies •  An  events  &  entertainment  company •  Powerful  and  effecNve  communicaNon   plakorms. •  Founded  in  1988 •  Head  quarter:  Mumbai •  Award:  Gold  Abby  in  event  management  for   India •  ww.wizcratworld.com  
  15. 15. Event management companies •  A  Wedding  Planning  Company •  Target  market:  up-­‐scale  families •  Also  organises  corporate  events,  brand   promoNons  and  entertainment •  Founded  in  2000 •  Corporate  offices:  New  Delhi,  London •  www.efactorevents.in
  16. 16. Dhanyavád,  ध"यवादThank you for your attention It’s time for questions!

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