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SEO 3.0: Semantic Web


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More than 48 billion pages of information was indexed by search engines. That is hundreds of thousands results for each search query. And it's not just about the text, that are maps, documents, …

More than 48 billion pages of information was indexed by search engines. That is hundreds of thousands results for each search query. And it's not just about the text, that are maps, documents, images, audio or video data. Today, the search engines have a much more serious problem than the indexing and ranking pages. Google does not want just to show search results - he wants provide own answer on your questions. He wants understand when you search for a man to know what his name is, who he is, is doing what and where he lives. If you are looking for a bar - it will try to find near place where you are now and show it to you on the map. This is true for many of things: books, movies, music, events, shops or businesses. Maybe not as often, but you should already have seen it - if you do not understand what it is about, try search for "Madonna" or "Odessa". Google works hard, and if your request is appropriate and Google has data for it, Google always displays such results on the first page, and no matter how much result fit on it or it does not fit.

You can achieve deeper mutual understanding between your site and the search engines by applying the principles and technologies and pricipals of Semantic Web concept. This is a set of open standards and guidelines for structuring and presentation of information. Search engines are able to find such blocks on the web pages, they are better indexed and allow more accurate content delivery. By itself, semantic data does not affect the relevance of your page or its rating. If you have great and well-formed content, it will help you break through other results to the first page.

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  • 1. SEOSemanticWeb 3.0
  • 2. Over 48 billions pages (0,048%) indexed by GoogleFrom 7,1 billions people,2,4 billions are using InternetOver 5 millions Terabytes of data in Internet200 millions Blu-Ray Disks with 240 km heightwhat is 289x the size of Burj Khlifa, the tallest building in the world200 Terabytes of information or 0,0004% of total sizeOver 193 million domain name registrationsAbout 1 trillion (10x100 billion) pages on the Internet500 million users on Facebook2 billion videos are viewed on YouTube each day106 million twitter accounts10 thousands -100 million results per 1 search phraseAverage Searches Per Day is 4,7 billionsSocial Networks now reach 82%of the world’s Internet PopulationOrganic Search Wins for 94% of Search Results
  • 3. webcamp odessaExcellent when yoursite is 1st in searchresultsThere is only oneWebCamp in Odessa,but its site is one of116k other resultsAll results are “same”
  • 4. pictures of Egyptian pyramidsYou can fill informationinside links or even EXIFEverything has beenstarted from images..Each information can bepresented in differentforms. You newer knowwhat form is prefferable
  • 5. habrahabrYou may seen thatsometimes searchresults provide moreinformation thanusuallyGoogle is trying toprovide direct access toinformation
  • 6. MicrosoftYou may seen thatsometimes searchresults provide moreinformation thanusuallyEven more..But Google make thiswithout you
  • 7. and more, and more..How provide more sense?
  • 8. Open Graph ProtocolMicrodataWeb Hypertext Application Technology Working Group (WHATWG)World Wide Web Consortium (W3C)Open StandardsResource Definition Framework (RDF)Semantic WebHTML 5MicroformatsKey PlayersOpen StandardsKey Players
  • 9. Validation Tools:TimBerners-LeeComputerScientist
  • 10. Reality
  • 11. Everything makes semantics
  • 12. Google has ownfeatures that helpsprovide you morerelevant data to answeron question, not onlydisplay list or URLs...
  • 13. what will the weather be like this weekendUse itBe ready to get moreSuch answers arealways on top, onlyadverts can be presentabove it
  • 14. flight kiev odessaUse itBe ready to get moreSuch answers arealways on top, onlyadverts can be presentabove it
  • 15. tan-sin-sin 11Use itArithmetics..
  • 16. sin(t)Use itGeometry..
  • 17. sin(x)-sin(y)Use itTrigonometry..
  • 18. euro dollar rateUse itGraphs based on publicsources: partners andopen data providers
  • 19. yahooUse itGraphs based on publicsources: partners andopen data providers
  • 20. define carUse itPublic vocabularies
  • 21. define humanUse itWikipediaKnowledge GraphMixed data forms
  • 22. sunset district sfUse itGEO location andGoogle LocalKnowledge Graph
  • 23. techcrunchUse itGoogle+ profilesKnowledge Graph
  • 24. define milkUse itFactsMore than one type
  • 25. define odessaUse itGEO InformationMore than one type
  • 26. top thrill dragsterUse itReal objectsKnowledge Graph
  • 27. Taj MahalUse itEven when there ismore than one senseKnowledge Graph
  • 28. height of the empire state buildingUse itResults evaluationKnowledge GraphNot a problem if youare focused onkeywords, Google mayget sense andunderstand it
  • 29. prime minister of IndiaUse itResults evaluationKnowledge GraphBuildings, People, Events, a lot of things!
  • 30. miami heatUse itHistorical Data TrackingKnowledge Graph
  • 31. prodigy, basement jaxx and jaguar skills, jun 29Use itEventsKnowledge GraphIf you have aninformation about eventit may be merged withdata from Wikipedia oranother sources
  • 32. famous jazz composersUse itEven more..Knowledge GraphSemantic Data can fillwhole page and changeit’s design
  • 33. dog breedsUse itAnd more..Knowledge GraphCombinations ofdifferent forms areallowed, no conflicts.
  • 34. frogUse itYour organization canplay in this gametoo, even when wefight for single thingKnowledge Graph
  • 35. Киев мвцUse itAnyone can win..
  • 36. earthUse itYou can expect epic wins
  • 37. odessa event33510-3Structured data canhave lower rank but bepresent above otherresultsForgot about PageRank
  • 38. odessa hotelWhen Google displays“Too many ads” –semantic data goesfirst after themForgot about Ads
  • 39. Any devicesupport itGoogle always hasreserved place forsemanticinformation, if youdon’t see it –nobody provides it
  • 40. Any language allowed
  • 41. Other search enginesare doing same things!!
  • 42. Thank youVlad Myslavlad@pearl.comTechnical Lead at LLC Pearl.comBe firstYou should start doing this todayOrganize your data