Data Center Virtualization @ Cisco

Cisco - VMware Logistics  The Need for Virtualization  Cisco’s Stats & “Things to Consider”  Break (15 min)  Our Hope for the Future of UCS and VMware Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 2

WW Headcount WW Portfolio: 66,000 employees* 18. 9 million sf (60% owned, 40% leased) 35% Engineering 283 metros 27% Sales 90 countries 38% all others 444 buildings 128+ Acquisitions 20,000 Channel 51 data centers & Partners server rooms 110+ ASPs 1500+ labs (500+ in San Jose) 210+ Business & Support Development Partners Over 180,000 people around the world in the extended Cisco family End of Q2 FY08 * Persons Housed (excluding SA, Webex, & Ironport) Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 4

The Data Center Reality Why Virtualization   3 Major Issues Power Space Cooling Production Data Center Business Agility   3 Phases of virtualization Where We Were Where We Are Where Are We Going Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 5

Cisco’s Data Center Journey – Wake Up Call! •  65 Data Centers •  230,000 sq ft of Raised DC floor globally •  150 Megawatts of Power •  45%+ of Cisco Data Centers Required Action Constraints •  Services responsible for Cisco revenue •  Business Continuance •  Green technologies not built into older DC designs Time Factors •  DC Construction requires 2 - 3 years •  Application provisioning and data migration may add 1 - 2 years, or 3 – 5 years total Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 6

Data Center / Business Agility Challenges “IT runs the business – downtime is not an option” “I want to see more business value out of IT” CxO “Our applications are the ‘face’ of our business” “It’s all about keeping the application available” Apps “As long as my servers are up I’m OK” “We have too many underutilized servers” Server “Our information is our business. We need to protect our data everywhere – in transit and at rest” SecOps “I can’t keep up with the amount of storage that needs to be backed up, replicated and archived ” Storage “I need to provide lots of bandwidth between data centers, and make sure users can get to the apps” Network Cisco Confidential © 2006 CiscoCopyright © 2008 Cisco Systems, Inc. Cisco Confidential Presentation_ID Systems, Inc. All rights reserved. All rights reserved. 77

So – Now What? What’s The Plan? Technology Leadership Business Strategy Cisco Green Initiative New Adoption Opportunities Curve Acceleration Automation Virtualization Next-Gen DC Networking Management Accelerated Adoption   Early Adoption   Drive for growth   Minimize energy consumption   Flexibility through modularity   Enable market transitions   Consider power from   New business models renewable sources   Product quality improvement   Globalization   Technical innovation   BU/IT/AS Joint discovery   Environmental compliance   Early value realization   Technology and business architecture   Enable new Green   Acquisition opportunities business models   Enable every move we   Demonstrate corporate make with IT citizenship Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 8

A Concept! Service Oriented Data Center (SODC) Service Vision Oriented Data Center Business Software Hardware Vision People Processes Technology Technology Enablers SODC Target State: Pooled Virtual Resources, Automated, Standard Services Based, Secure, Intelligent Unified Data Center Network Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 9

Cisco’s Data Center Evolution – Roadmap for “virtual machine deployment” Legacy Consolidated Virtual Service Oriented Data Center Data Center Data Center Data Center •  Server Orchestration •  Infrastructure •  4 Tier Silos •  Standardization Compute •  VM Mobility Aligned to •  Heterogeneous OS •  Virtual Machines Application •  Storage •  Storage Silos •  SANs, VSANs Services Storage Virtualization •  Low Utilization •  Tiered Storage •  Policy Based •  Unified Network Management Services FCoE Network •  IP Connectivity •  Consolidated •  Unified I/O Network Services •  Tiered Recovery •  Policy Based Security •  Perimeter Security •  Secure Each Security •  Usage and SLA- Application Tier based Funding Model Application •  Application Silos •  WAAS ACE •  Consolidate, •  Cloud Based Apps •  Distributed Centralize & Services 2004 2005 2006 - 2009 2010 - 2013 Virtualization Phase Consolidation Phase Automation Phase Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 10

Service Oriented Data Center –SODC 2 Tracks - Tech Track & Business Track Data Center Architecture WAN Optimization IT Architecture Data Center Provisioning Critical Systems Resiliency Tracks IT Operations Application Enterprise Architecture Application Dependency Mapping Common Management Database Agility and Resiliency Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 11

SODC Design Phases   Consolidate Optimize Data Center Resources Increase Resource Utilization   Virtualize Virtual Resource Pools Increase Availability and Agility   Automate Adaptive Orchestration Rapid Delivery of Services Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 12

SODC Server Virtualization Architecture Data Center Aggregation Catalyst 6509 Block Network Services Catalyst Block 6509 SAN B SAN A Catalyst 4948 Ethernet Fiber Channel Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 13

Cisco Data Centers (65) Amsterdam SJ-12 SJ-K RTP 5 Scientific Linksys Atlanta Total of 245,000 square feet of raised Data Center space at Cisco Data Centers Business Data Center Engineering R&D Data Center Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 14

Why A New Data Center? (Business Risk) PDC architecture presents significant business •  Current applications and technical architecture does continuity risks not support full business resiliency “70% of US computing resources lie within a major •  Location based risks are not currently mitigated and present exposure to potential disruptions earthquake and flood zone” •  US PDCs have been running at capacity for 12 to 18 PDC infrastructure does not support increasing months; incremental expansion strategies are costly and introduce risk of construction-related disruptions technical requirements, and does not scale cost •  Lack of infrastructure redundancy requires complete effectively data center shutdown to perform thorough testing & maintenance “…a significant percentage of new business requests are delayed due to current limitations…” •  Cooling and load bearing constraints limit efficient use of floor space and increase deployment time PDCs are not geared to showcasing the Cisco message •  Cisco cannot fully support Advanced Technologies in our own production environment “Cisco technologies such as “Business Ready •  Current PDC environment is a generation behind and Data Center” cannot be showcased as designed in does not represent a best-in-class showcase our existing data centers” Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 15

PDC Site Selection Strategy From 420 Metro Areas Down to 8, Then 1 Fiber Tornado Earthquakes Hurricanes Must-haves: Additional Criteria:   U.S. or Canada   Electrical power cost; long-term price stability   Negligible environmental risk (e.g. earthquake,   Other costs: real estate, hurricane, tornadoes, etc.) labor, taxes, govt incentives   Fiber service   Proximity to existing   At least 2 long Cisco IT operations distance providers   Close to customers   Availability of technical labor   Regulatory environment Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 16

Cisco today! Standards based approach Legacy Consolidated Virtual Service Oriented Data Center Data Center Data Center Data Center •  4 Tier Silos •  Standardization •  Server Orchestration •  Infrastructure Compute Aligned to •  Heterogeneous OS •  Virtual Machines •  VM Mobility Application •  Storage Silos •  SANs, VSANs •  Storage Services Storage •  Low Utilization Virtualization •  Policy Based •  Tiered Storage Management Network •  IP Connectivity •  Consolidated •  Unified Network •  Unified I/O Network Services Services FCoE •  Tiered Recovery •  Policy Based Security •  Perimeter Security •  Secure Each Security •  Usage and SLA- Application Tier based Funding Model Application •  Application Silos •  Consolidate, •  WAAS ACE •  Cloud Based Apps •  Distributed Centralize & Services 2004 2005 2006 - 2009 2010 - 2013 Virtualization Phase Consolidation Phase Automation Phase Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 18

Consolidation of Network Fabrics Today in Mountain View Data Center Aggregation Nexus 7000 Block Network Services Catalyst Block 6509 SAN A SAN B SAN Aggregation Nexus 5000 Consolidated transports 10 GbE Server Ethernet Access Fiber Channel Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 19

Cisco Data Center Storage Landscape   Over 13 PB of “raw” storage   Overall Growth Rate: FY’02=69%, FY’03=32%, FY’04=50%, FY’05=58%, FY’06=29%, FY’07=52%, FY’08=48% Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 20

SODC Storage Results to date   Overall utilization increased from 20% to 68% over past 6years   Managed storage per FTE increased from 25 TB to 750 Terabytes over past 6 years   Total Cost of Ownership reduced from .21/MB to .01/MB over past 6 years   $71 Million in cost avoidance over past 4 fiscal years ($9M in FY04, $14M in FY05, $27M in FY06, $21M in FY07) Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 21

SODC Server Virtualization   Data Center Server Consolidation Improve Operational Agility Lower Data Center Operating Expense   Increase Utilization of Physical Servers Optimize TCO Improve Data Center Capacity Management   Reduce Service Provisioning Times Rapid deployment of Operational Services   Increase Operational Efficiencies Support of Environments Zero down time Operations Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 22

Cisco Data Center Server Landscape (Standards) HPUX Solaris 1.5% 20.5% 217   14,230 virtual/physical 2,911 servers   3,802 Applications Linux Windows 50% 28%   1263 DBs (279 prod) 7,101 4,001 Source: Cisco IT, July 2008 Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 23

Service Oriented Data Center – VMware Landscape & Growth 204 VMware Servers Across 25 Clusters in 8 Data Centers ~300 New VMs/Qtr (Greenfield) Target 80% of All New Servers deployed as a Virtual Machine (currently at 60%) ~3,160 VMs Deployed to Date Farms online ~2,609 Active VMs Farm Pending go-live ~43% of IT Business Syd and HK Under Discussion Servers ~203 TB of Storage Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 24

Service Oriented Data Center – Vmware Financial Results Over $20.4M in Total Cost Avoidance To Date! Improved Server utilization from 8% to 65% Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 25

Server Virtualization Considerations   Support Model Support Model must drive operational objectives Managed by core SODC Team   Risk vs. Virtualization Targets ISV’s Support? Reduced Risk = Reduced Potential Savings   Keep Clients In Mind Minimize Impact of Migrating to Virtual Servers Platespin, VM Converter Software is Crucial   Communicate VMware Strategy and Direction Success Depends on Leadership Support Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 26

Production Data Center (On-Line June 08) 1.0 General & Operations 5.0 Electrical 1.1 Collection & storage recyclables 5.1 Generator emission controls 1.2 Consolidation of equipment 5.2 Distributed battery pack 1.3 Construction waste re-cycling 5.3 Lighting controls 1.4 Energy star appliances 5.4 Generator test under build load 1.5 Building commissioning 5.5 Transformer efficiency 1.6 Indoor air quality 5.6 Electronic ballasts 5.7 T8 flourescent lamps 6.0 Mechanical 2.0 Site 6.1 Waterside economizer 6.2 Pump curves 2.1 Erosion control 4.0 Interior Construction 6.3 Chiller efficiencies 2.2 Wildlife habitat 6.4 Cooling tower water treatment 2.3 Relocation of trees 4.1 Recycled content finishes 6.5 Non CFC refrigerant 2.4 Reduction in automobile use 4.2 Low VOC materials 6.6 VFD’s 4.3 Non-CFC fire extinguishers 6.7 UPS heat tempering 3.0 Building Shell 4.4 No gas suppression system 6.8 Heat recovery for office space 4.5 Carbon monoxide monitoring 6.9 Chilled water operating temps 3.1 Fly ash 4.6 Lighting controls 6.10 Motion activated fixtures 3.2 Glazed screening 4.7 Re-use of building systems 6.11 Vapour barrier 3.3 Re-use of existing facility 4.8 Salvage & stock materials 6.12 N+2 chiller configuration Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 27

Data Center Operational Choices  Active-Standby  Active-Active   Same as today   Used by financial   Doesn’t work well today institutions (E.g. metro   Only critical apps clusters, multi-master data)   Idle hardware   Different configuration   Majority of apps in both DCs   Vendor specific   Min infra complexity   High infra complexity   Med apps complexity   High apps complexity Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 28

Cisco Data Centers (51) Amsterdam SJ-12 SJ-K RTP 5 Scientific Linksys Atlanta Total of 230,000 square feet of raised Data Center space at Cisco Data Centers Business Data Center Engineering R&D Data Center Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 29

Vmware Benchmark - UCS 164% Increase The Vmware VMMark benchmark – 164% increase over prior top-scoring two- socket systems based on previous-generation Intel processors. UCS and Vmware will exploit all of the next generation features & functionality! Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 32

Cisco’s Data Center Future – Roadmap for “virtual machine deployment” Legacy Consolidated Virtual Service Oriented Data Center Data Center Data Center Data Center •  Server Orchestration •  Infrastructure •  4 Tier Silos •  Standardization Compute •  VM Mobility Aligned to •  Heterogeneous OS •  Virtual Machines Application •  Storage •  Storage Silos •  SANs, VSANs Services Storage Virtualization •  Low Utilization •  Tiered Storage •  Policy Based •  Unified Network Management Services FCoE Network •  IP Connectivity •  Consolidated •  Unified I/O Network Services •  Tiered Recovery •  Policy Based Security •  Perimeter Security •  Secure Each Security •  Usage and SLA- Application Tier based Funding Model Application •  Application Silos •  WAAS ACE •  Consolidate, •  Cloud Based Apps •  Distributed Centralize & Services 2004 2005 2006 - 2009 2010 - 2013 Virtualization Phase Consolidation Phase Automation Phase Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 33

Virtualization Architecture Unified Computing System SAN A SAN B Nexus 7000 Network Catalyst Services 6500 Block An even simpler arrangement Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 34

From cabling to your Data Center organization – UCS simplifies What does your Data Center organization look like? From ad hoc and …to structured, but inconsistent… siloed, complicated …to simple, optimized and costly… and automated Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 35

Plant / Business Risk / Agility The differences (Airflow/cables, etc.) What UCS provides: We will be able to: Less Cabling Defer Data Center build 3yrs Increased Air flow Better asset utilization Less Power Automate Services Less Components Reduce Opex Greater Memory Reduce Capex Greater Density Offer Cloud based services IaaS PaaS SaaS Drive VMs per Kwatt Tighter Partnership with Vmware and Intel Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 36

… Evolution: You have been building the foundation since 1993 Legacy Virtualization + consolidated + Unified infrastructure Data Center Dedicated Physical Multiple virtuals in Higher performance Servers optimized Compute Multi-OS Servers physical server. virtual servers across I/O, memory and cpu Multiple Storage Storage integration Migration to single Dedicated Storage Fabrics on single into compute plane Storage Data Center Infrastructure Physical Infrastructure Infrastructure Services virtualized Improved Network fully Dedicated Network and migrated into performance with integrated into data Network Infrastructure Network fewer nodes center platform Element Managers Integration of Data Center integrated Single Element Management deployed for virtual Storage and and holistically Management per Technology and physical networks into single managed infrastructure Management platform Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 37

Global DC Presence – Target End State 51 – 20 by FY13 Global Disaster Recovery Strategy Netherlands – Metro-based DC Pair (Tier-III) Short to Mid-Term: Leverage Current Assets Single-Instance Order Management (OM/AR) - Long-Term: Part of Decision Process (Make/Buy) AsiaPAC TBD – Single DC (Tier-III) + land Mountain View (CA) – Continental hub for SaaS, Unified Early Adopter DC Communications and software development 2Asc 1A E B B B B B B 2Asc B B B 40 ms rtt 1A Richardson (TX) – Metro-based DC Pair (Tier-III) Global hub for business applications Distributed standalone DCs Continental hub for SaaS and communications (Tier-II) (~Uptime Tier-II) (~Uptime Tier-III) B Latency-sensitive software B development at lower availability BC/ DR Plan 1A 1 x Type- A ( Tier- III) B Type- B (Tier-II) E Early Adopter DC 2 Asc 2 x Type- A at Synchronous Capable Distance Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 38

Data Center 3.0 Evolution Path Virtualization has created a market transition . “Servers” are becoming fluid objects in the network. The data center must evolve to continue to scale. Cisco is offering a fresh alternative to traditional ad-hoc add-on approaches for virtualized data centers. Unified Computing Location HW Provisioning Freedom Freedom Freedom Consolidation Virtualization Automation … Utility Cloud Inter - Cloud Enterprise Class Clouds Unified Computing Unified Fabric Data Center Networking Cisco Confidential Copyright © 2008 Cisco Systems, Inc. All rights reserved. 39

Data Center Virtualization @ Cisco

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