Culture euroeast l.gloor

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Culture euroeast l.gloor

Culture euroeast l.gloor

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  • 1. Mr  Mayor,  dear  guests,     Thank  you  very  much  for  the  Invita8on  to  this  exci8ng  event.   Within  the  last  couple  of  months  I  have  become  aware  of  how  ac8ve  and  dynamic  a  whole   number  of  ci8es  in  your  country  are  engaged  in  pursuing  their  development  into  a  be@er   future.   I  would  like  to  congratulate  you  for  the  comprehensive  strategy  that  you  have  elaborated  for   your  city.       I  have  been  Invited  to  speak  within  the  module  “Strategy  Planning  and  cultural  aspects”  of   this  session  „Different  aspects  of  strategic  planning”     I  have  10  minutes  and  I  do  not  want  to  waste  them  with  a  presenta8on  of  our  programme   I  will  just  give  you  our  main  objec8ve  and  some  of  the  main  findings  of  the  research  on   priority  needs  that  we  have  done  in  all  six  EaP  countries.     I  will  then  present  you  some  reflec8ons  that  I  hope  will  be  a  concrete  contribu8on  to  your   planning  process.     Let  me  start  with  one  slide  on  the  Eastern  Partnership  Culture  Programme     NEXT  SLIDE         1
  • 2. Seen  our  overall  objec8ve,  you  might  already  understand  the  8tle  of  my   presenta8on:     Indeed,  we  believe  that  culture  has  more  to  give  to  society  then  just  being  a   subsector  of  development.  We  believe  that  it  is  to  be  seen  in  its  full  dimension  of  a   transversal  topic  that  can,  should  and  does  impact  on  many  fields  of  society  and  its   development.     This  point  of  view  is  also  reflected  by  the  recommenda8ons  that  our  team  of  experts   have  elaborated  based  on  six  analy8cal  country  base-­‐line  reports  and  a  regional   research  report.     NEXT  SLIDE   2
  • 3. Most  of  the  points  listed  above  have  also  been  men8oned  by  the  speakers  before   me,  like  the  need  for  par8cipatory  policy  making  involving  civil  society,  or  the  need   for  decentralisa8on,  a  topic  that  is  connected  to  your  proposal  to  re-­‐define  tasks  and   responsibili8es.   Etc     To  prove  and  jus8fy  our  point  of  view,  I  found  a  short  document  that  I  recommend   for  reading  to  everybody  interested  into  this  topic:     NEXT  SLIDE     3
  • 4. It  is  a  document  that  UNESCO  elaborated  as  its  contribu8on  to  the  POST-­‐2015  UN   Development  Agenda     The  8tle  reflects  the  same  point  of  view  that  our  programme  is  promo8ng       NEXT  SLIDE   4
  • 5. Culture  is  a  powerful  driver  for  development,  with  community-­‐wide  social,  economic   and  environmental  impacts.     Culture-­‐led  development  includes  a  range  of  non-­‐mone8zed  benefits:  greater  social   inclusiveness  and  rootedness,  resilience,  innova8on,  crea8vity  and  entrepreneurship   for  individuals  and  communi8es,  and  the  use  of  local  resources,  skills,  and   knowledge.       Respec8ng  and  suppor8ng  cultural  expressions  contribute  to  strengthening  the  social   capital  of  a  community  and  fosters  trust  in  public  ins8tu8ons.       Cultural  factors  also  influence  lifestyles,  individual  behaviour,  consump8on  pa@erns,   values  related  to  respect  for  the  environment  and  our  interac8on  with  the  natural   environment.       Cultural  sector  also  contributes  to  economy  and  to  poverty  allevia8on.       NEXT  SLIDE     5
  • 6. Cultural  heritage,  cultural  and  crea8ve  industries,  sustainable  cultural  tourism,  and   cultural  infrastructure  can  serve  as  strategic  tools  for  revenue  genera8on,  where  rich   cultural  heritage  and  substan8al  labour  force  is  available.     Cultural  and  crea8ve  industries  represent  one  of  the  most  rapidly  expanding  sectors   in  the  global  economy  with  a  growth  rate  of  17.6  %  in  the  Middle  East,  13.9  %  in   Africa,  11.9  %  in  South  America,  9.7  %  in  Asia,  6.9  %  in  Oceania,  and  4.3  %  in  North   and  Central  America.     Tourism  has  become  one  of  the  world’s  fastest  growing  economic  sectors.  Gross   worldwide  tourism  receipts  grew  at  an  average  rate  of  7  %  from  1998  to  2008.   Cultural  tourism  accounts  for  40  %  of  world  tourism  revenues     NEXT  SLIDE         6
  • 7. Investment  in  culture  and  crea8vity  has  proven  an  excellent  means  for  revitalize  the   economy  of  ci8es.       Today,  many  ci8es  use  cultural  heritage  and  cultural  events  and  ins8tu8ons  to   improve  their  image,  s8mulate  urban  development,  and  a@ract  visitors  as  well  as   investments.       Most  Middle-­‐Income  Countries  are  developing  vibrant  culture  sectors  and  ini8a8ves.       There  is  a  reason  that  more  and  more  city  networks  related  to  culture  are  coming   together.     NEXT  SLIDE   7
  • 8. 8
  • 9. Culture  has  a  transforma8ve  power  on  the  development  of  society,  broadens  the   terms  of  the  current  development  strategy  debate  and  makes  development  much   more  relevant  to  the  needs  of  people.       Strategies  that  are  responsive  to  the  cultural  context  and  the  par8culari8es  of  the   place  and  the  community,  and  advance  a  human-­‐centred  approach  to  development   are  likely  to  yield  sustainable,  inclusive  and  equitable  outcomes.       Acknowledging  and  promo8ng  respect  for  cultural  diversity,  moreover,  facilitate   intercultural  dialogue,  prevent  conflicts,  within  and  between  na8ons,  thus  crea8ng   op8mal  condi8ons  for  achieving  development  goals.       Culture,  understood  this  way,  makes  development  more  sustainable.       NEXT  SLIDE   9
  • 10. Integra8ng  Culture  into  Governance:  Integra8ng  culture  in  the  concep8on,  measurement,  and  prac8ce   of  development  with  a  view  to  advancing  inclusive,  equitable,  and  sustainable  development.       Capitalizing  on  the  Cultural  Sector’s  Contribu8on  to  Economic  Development:  Sustainable  cultural   tourism,  cultural  and  crea8ve  industries,  cultural  ins8tu8ons  and  culture-­‐based  urban  revitaliza8on   generate  employment,  s8mulate  local  development,  and  foster  entrepreneurship.     Capitalizing  on  Tradi8onal  Knowledge  to  foster  Environmental  sustainability:  Integra8ng  tradi8onal   knowledge  and  prac8ces  in  sustainable  environment  schemes  and  seeking  synergies  between   tradi8onal  environmental  prac8ces  and  high  technologies     Building  on  Culture  to  Promote  Social  cohesion:  Promo8ng  intercultural  dialogue  to  harness  social   cohesion  thereby,  crea8ng  an  environment  conducive  to  development.       Capitalizing  on  the  poten8al  of  the  arts  to  promote  social  cohesion  and  develop  entrepreneurship,   especially  among  youth,  and  in  post-­‐conflict  and  post-­‐disaster  situa8ons.       To  underline  the  said,  allow  me  to  add  two  illustra8ng  slides  showing  the  findings  fr  om  a  renowned   researcher  on  the  field  of  the  interconnec8on  between  cultural  par8cipa8on  and  innova8on,  Prof  Pier   Luigi  Sacco.     NEXT  SLIDE   10
  • 11. 11
  • 12. How  does  all  what  I  have  presented  by  now  relate  now  to  the  Development  Strategy   of  Vinnytsia?     Allow  me  to  do  an    express  scan  through  your  strategy  2020  document,  let’s  call  it  a   “culture-­‐check”     NEXT  SLIDE     12
  • 13. Does  this  sound  like  a  city  led  by  culture:  I  would  say  “yes”     “Friendly  and  smiling  people”  and  no  culture?  Impossible!     NEXT  SLIDE   13
  • 14. Does  this  sound  like  a  city  led  by  culture:  I  would  s8ll  say  “yes”       Let‘s  now  have  a  look  at  the  5  strategic  priori8es  of  the  strategy     I  have  marked  yellow,  where  I  sense  a  connec8on  to  culture     NEXT  SLIDE   14
  • 15. Building  a  community  requires  connec8ng  to  the  culture  of  the  community       NEXT  SLIDE     15
  • 16. Remember  what  the  UNESCO  paper  says  about  economic  growth  and  the  role  of   cultural  &  crea8ve  industries?     NEXT  SLIDE   16
  • 17. UNESCO  believes  that  tradi8onal  knowledge  and  skills  are  sources  for  environmental   sustainability.     This  also  due  to  the  interconnec8on  between  culture  and  values:  respect  and  care  for   the  environment  is  a  value  that  grows  on  cultural  grounds     NEXT  SLIDE     17
  • 18. „Culture  is  men8oned  under  Priority  4  point  4,  to  my  knowledge   for  the  first  8me“     BUT:  how  do  you  build  a  child  friendly  city,  a  youth  city,  a  city  of   social  cohesion,  without  referring  to  culture,  without  a  coherent   strategy  on  how  to  rely  on  culture  for  the  sustainable   development  of  your  city?     The  text  under  this  Priority  4.4  reads  like  a  summary  of  a   general  culture  strategy,  men8ons  crea8ve  industries  and  so   on,  but  none  of  the  culture  related  measures  appear  under  the   other  priori8es  all  across  the  strategy  document.  This  is  really  a   pity!       NEXT  SLIDE   18
  • 19. Here  we  find  “Crea8vity”  under    „Crea8ve  Urban  Space“     BUT  again:  a  holis8c  approach  to  urban  and  spa8al   development,  meaning  to  include  the  spaces  where  we  live,   recreate  and  create,  would  not  be  a  holis8c  approach  if  it  is  not   led  by  a  transversal  culture  strategy;  the  compact  city,  quality   housing,  city  driven  by  knowledge:  to  produce  results  and  lead   to  a  be@er  life  for  the  people,  all  this  objec8ves  need  to  be   guided  by  a  transversal  culture  strategy,  I  assume,  this  is   evident  for  everybody  in  the  room,  isn't  it?     Think  at  the  chain  Educa8on-­‐Crea8vity-­‐Innova8on       NEXT  SLIDE       19
  • 20. The  principle  of  culture-­‐led  development  could  be  for  instance  a  new  Guiding   Principle  4  of  your  strategy.       NEXT  SLIDE   20
  • 21. 21