B y
Mr. Vijaykumar Meti
P h . D Re s e a rc h S c h o l a r
D e p t . J M C
G u l b a rg a Un ive r s i t y
Political Comm...
Introduction
 The Internet is a sphere that involves virtually all levels of the political
communications.
 Social media...
Social Media
 In the past few years, social media have made a rapid
growth in terms of user counts globally.
 Facebook h...
Social Media & Politics
 Social media has emerged as an essential tool of communication for
political parties.
 Social M...
Functions of the Social Media in the Political Communication
 Politicians promote their controlled speech and present the...
Social Media in Indian Politics
 Social media is playing a considerable new role in Indian democracy.
Presently, politica...
Social Media & Indian Political Parties
 Among major political parties in India, BJP has the biggest charisma
in social m...
Active Indian Politicians on Social Media
 Narendra Modi
 He is one of the most famous politicians on social media with
...
Narendra Modi: Social Media Profiles
Modi’s Official Twitter Account Modi’s Official Google+ Account
Modi’s Official YouTu...
Active Indian Politicians on Social Media
 Rahul Gandhi
 He is very interactive on his Facebook page and has
approximate...
Rahul Gandhi: Social Media Profile
Rahul’s Official Facebook Account
Rahul’s Official Twitter Account
Social Networking Me...
Active Indian Politicians on Social Media
 Shashi Tharoor
 At times, he was also referred to as the "Twitter minister'‘....
Shashi Tharoor : Social Media Profile
Tharoor’s Official Google+ Account Tharoor’s Official Twitter Account
Tharoor’s Offi...
Active Indian Politicians on Social Media
 Sushma Swaraj
 She has made her presence felt on social networking sites very...
Sushma Swaraj: Social Media Profile
Sushma’s Official Facebook Page
Sushma’s Official Twitter Account
Social Networking Me...
Active Indian Politicians on Social Media
 Manmohan Singh
 He han official page on Facebook with more than 3.5 lakh fans...
Manmohan Singh: Social Media Profile
Manmohan’s Official Facebook Page
Manmohan’s Official Twitter Account
Social Networki...
Conclusion
 In the last few years, social media have become an important political
communication channel in India and glo...
Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
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Political Communication In Digital Age – Social Media Analysis

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In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.

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Political Communication In Digital Age – Social Media Analysis

  1. 1. B y Mr. Vijaykumar Meti P h . D Re s e a rc h S c h o l a r D e p t . J M C G u l b a rg a Un ive r s i t y Political Communication In Digital Age Social Media Analysis Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  2. 2. Introduction  The Internet is a sphere that involves virtually all levels of the political communications.  Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility.  All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus, etc., of the politicians or the political parties allow the affirmation of a discursive identity of politicians contributing to the customizing of the political discourse. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  3. 3. Social Media  In the past few years, social media have made a rapid growth in terms of user counts globally.  Facebook has more than 1.2 billion active users.  Twitter counts more than 200 million users .  Google Plus has more than 540 million users. (Facebook Statistics & Wikipedia) Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  4. 4. Social Media & Politics  Social media has emerged as an essential tool of communication for political parties.  Social Media has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by:  Tweeting Short Messages in Twitter.  Facebook Status Update.  Expressing Supports Through Blogs.  Videos on YouTube.  Group Hangouts on Google+. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  5. 5. Functions of the Social Media in the Political Communication  Politicians promote their controlled speech and present their point of view without being interrupted by journalists or by media format limitation.  Social media has given privilege for politicians to post a presumptive political agenda.  By means of social media, political parties or politicians can mobilize public and invites them to participate in discussion on some issues of public interest.  By using the social media tools, politicians and political parties interacts apparently with more efficiently with their supporters, beyond institutional and bureaucratic rigors. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  6. 6. Social Media in Indian Politics  Social media is playing a considerable new role in Indian democracy. Presently, political parties are increasingly embracing social media to encourage people.  With the changing scenario of India Politics, political parties and politicians have found a new ways of reaching out to a younger and aspiration population.  It is really a long leap from the times when politicians were relied mainly on posters, cardboard, cutouts, graffiti, banners and personal canvassing to win over voters. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  7. 7. Social Media & Indian Political Parties  Among major political parties in India, BJP has the biggest charisma in social media.  BJP started using the social media even before 2009 general election, which it lost.  Several senior leaders like Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi and many are on social networking sites.  Social media has also credited with helping the new Aam Aadmi Party and its candidate, Arvind Kejriwal, won a surprise victory in Delhi against major political parties Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  8. 8. Active Indian Politicians on Social Media  Narendra Modi  He is one of the most famous politicians on social media with approximately 1.3 million followers on Facebook page and 3.42 million followers on Twitter.  He joined Facebook and Twitter in 2009 and became the first politician to use Google Plus.  He also has a YouTube channel which has reached the 15,000 mark of subscribers and has more than 1500 videos. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  9. 9. Narendra Modi: Social Media Profiles Modi’s Official Twitter Account Modi’s Official Google+ Account Modi’s Official YouTube Account Modi’s Official Facebook Account
  10. 10. Active Indian Politicians on Social Media  Rahul Gandhi  He is very interactive on his Facebook page and has approximately 2 lakh fans.  He is also very active blog writer and writes blogs for people to know his views on issues. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  11. 11. Rahul Gandhi: Social Media Profile Rahul’s Official Facebook Account Rahul’s Official Twitter Account Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  12. 12. Active Indian Politicians on Social Media  Shashi Tharoor  At times, he was also referred to as the "Twitter minister'‘.  He do not have an official page on Facebook but to cover that up, he has almost 15 lakh followers on Twitter and a Facebook fan page. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  13. 13. Shashi Tharoor : Social Media Profile Tharoor’s Official Google+ Account Tharoor’s Official Twitter Account Tharoor’s Official Facebook Page
  14. 14. Active Indian Politicians on Social Media  Sushma Swaraj  She has made her presence felt on social networking sites very prominently.  She doesn’t have an official Facebook page but her following is such that her community page on Facebook has approximately 95,000 likes.  She also has more than 3 lakh followers on Twitter. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  15. 15. Sushma Swaraj: Social Media Profile Sushma’s Official Facebook Page Sushma’s Official Twitter Account Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  16. 16. Active Indian Politicians on Social Media  Manmohan Singh  He han official page on Facebook with more than 3.5 lakh fans.  He tweets frequently and has a dedicated website on which one can find his speeches, press releases, photos and videos.  His Facebook page is updated with latest activities in the government, PM's conferences and functions. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  17. 17. Manmohan Singh: Social Media Profile Manmohan’s Official Facebook Page Manmohan’s Official Twitter Account Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
  18. 18. Conclusion  In the last few years, social media have become an important political communication channel in India and globally.  Social Media enables political parties and voters to directly interact with each other.  Social Media allows political activities to gain more transparency and citizens might be more involved into political decision-making processes.  The political parties, which have exploited the benefits of promoting their image and political messages by means of the social networks, have enjoyed active participation of their supporters.
  19. 19. Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014
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