Made to-stick

1,430 views

Published on

This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stick

Published in: Education
1 Comment
0 Likes
Statistics
Notes
  • can you please tell me How do the 2 steps for making ideas stick relate to the concept of "target audience"?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,430
On SlideShare
0
From Embeds
0
Number of Embeds
548
Actions
Shares
0
Downloads
24
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Made to-stick

  1. 1. Made to StickWhy SOME IDEAS SURVIVES AND OHERS DIEBy Chip and Dan Heath<br />Vinod Mehra<br />
  2. 2. Mistakes<br />Few TM come to the meeting to be taught<br />Massage is too abstract<br />Concepts and conclusion but No evidence<br />No concrete examples<br />Note: Statistics support stories<br />
  3. 3. Where<br />Project speeches<br />Table topics<br />Evaluation<br />Contest speeches<br />As a leader, manager - massage<br />
  4. 4.
  5. 5. “A lie can get half way<br /> round the world before<br /> the truth can even get its<br /> boots on”<br />
  6. 6.
  7. 7. 6 principles<br />
  8. 8. simple<br />Low Fare Airline<br />
  9. 9. ONOMATOPOEIA<br />"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to." <br />
  10. 10. J FKFB INAT OUP SNA SAI RS<br />
  11. 11. JFK FBI NATO UPS NASA IRS<br />
  12. 12.
  13. 13. Remember<br />
  14. 14. unexpected<br />Pay Attention<br />
  15. 15. concrete<br />Put man on <br />The Moon <br /> Apollo 11<br />1969<br />
  16. 16.
  17. 17. Understand <br />and <br />Remember<br />
  18. 18. credible<br />Believe<br />& <br />agree<br />
  19. 19. emotion<br />Make them feel something<br />care<br />“If I look at the<br /> mass, I Will<br /> never act, if <br />I look At the ONE,<br /> I will”<br />
  20. 20. Appeal to fund new prosthetic legs for meningitis boy<br />Harvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US. <br />Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs." <br />She added that by the end of the week he will not be able to wear the current sets as they will be too tight. <br />Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months. <br />Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.<br />
  21. 21. story<br />Tell stories<br />Mental rehearsal<br />act<br />Common man<br />to <br />Riches<br />Challenge<br />ACT<br />
  22. 22. Curse of Knowledge<br />
  23. 23.
  24. 24. www.heathbrothers.com<br />

×