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Made to-stick

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This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stick

This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stick

Published in: Education

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Transcript

  • 1. Made to StickWhy SOME IDEAS SURVIVES AND OHERS DIEBy Chip and Dan Heath
    Vinod Mehra
  • 2. Mistakes
    Few TM come to the meeting to be taught
    Massage is too abstract
    Concepts and conclusion but No evidence
    No concrete examples
    Note: Statistics support stories
  • 3. Where
    Project speeches
    Table topics
    Evaluation
    Contest speeches
    As a leader, manager - massage
  • 4.
  • 5. “A lie can get half way
    round the world before
    the truth can even get its
    boots on”
  • 6.
  • 7. 6 principles
  • 8. simple
    Low Fare Airline
  • 9. ONOMATOPOEIA
    "the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
  • 10. J FKFB INAT OUP SNA SAI RS
  • 11. JFK FBI NATO UPS NASA IRS
  • 12.
  • 13. Remember
  • 14. unexpected
    Pay Attention
  • 15. concrete
    Put man on
    The Moon
    Apollo 11
    1969
  • 16.
  • 17. Understand
    and
    Remember
  • 18. credible
    Believe
    &
    agree
  • 19. emotion
    Make them feel something
    care
    “If I look at the
    mass, I Will
    never act, if
    I look At the ONE,
    I will”
  • 20. Appeal to fund new prosthetic legs for meningitis boy
    Harvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US.
    Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs."
    She added that by the end of the week he will not be able to wear the current sets as they will be too tight.
    Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months.
    Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.
  • 21. story
    Tell stories
    Mental rehearsal
    act
    Common man
    to
    Riches
    Challenge
    ACT
  • 22. Curse of Knowledge
  • 23.
  • 24. www.heathbrothers.com