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CSSIgniter Case Study (Until June 2013)
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CSSIgniter Case Study (Until June 2013)

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A case study of CSSIgniter.com presented at the Meet Greece v2 Conference in June 2013, Thessaloniki Greece

A case study of CSSIgniter.com presented at the Meet Greece v2 Conference in June 2013, Thessaloniki Greece

Published in: Technology, Business

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  • 1. Premium WordPress Themeswww.cssigniter.com
  • 2. Vassilis MastorostergiosFront End / WordPress Developer@vmasto
  • 3. HOW IT ALL STARTED
  • 4. HOW IT ALL STARTEDGerasimos Tsiamalos+ = L.F.E.
  • 5. WordPress is the most popularContent Management System (CMS)on Earth.WHAT IS WORDPRESS?
  • 6. It is used by roughly 50% of the top 100 technologysites, about 50% of the world’s dynamic websitesand has over 120,000,000 installations worldwide.CNN, eBay, Yahoo!, NY Times, Sony, Samsung,Wall Street Journal, People Magazine...and the list goes on...WHAT IS WORDPRESS?
  • 7. ROUGHLY50%WHY WORDPRESS?OF THEWHOLEDARN WORLDUSES IT.
  • 8. THE WORDPRESS MARKETOver 300+ Theme ProvidersBig players making over $3MM revenue peryear (WooThemes)A total of 2,000 themes in ThemeForestPeople making millions out of single themesoDesk & Elance: 6,000 WP jobs per month(Back in 2010)
  • 9. HOW IT ALL STARTEDGerasimos Tsiamalos Anastis SourgoutsidisHello! Oh hai!
  • 10. HOW IT ALL STARTEDSEPTEMBER 2010Part-time Sideproject4 Themes0 members
  • 11. crap...
  • 12. DECEMBER 2012$$
  • 13. OK, more like:DECEMBER 2012$$
  • 14. HOW IT ALL CONTINUEDGerasimos TsiamalosVassilis Mastorostergios Thanos PapavasileiouAnastis Sourgoutsidis
  • 15. JUNE 2013Full Time Job44 Themes7000+ membersUSA OfficesHappy Times
  • 16. HOW?
  • 17. #1: DEDICATION#2: EXCELLENT WORK#3: PATIENCE
  • 18. WHAT ABOUT MARKETING?
  • 19. MARKETING(sort of)ThemeForest(HTML)ThemeForest VIPAffiliatesCSSIgniter
  • 20. MISTAKESSUCCESS.IS.A.FULL-TIME.JOB.
  • 21. LESSONS LEARNED• Focus your attention onone thing at a time. Fail and move on.• The team is crucial. Common goalsamong comrades are crucial.• Provide great perfect work.
  • 22. ADVICE?• Be social (Twitter, OpenCoffee).• Don’t focus on the market, trust your gut.• Be lucky in professionalacquaintances.• Provide great perfect work.
  • 23. “Do what you love anddon’t focus on money.”MATT MULLENWEGCreator of WordPressTHANK YOUQuestions?