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Vlerick conversation management platform engagor

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Vlerick Conversation management platform - Active Social Listening & Tools

Vlerick Conversation management platform - Active Social Listening & Tools

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  • 1. Dimitri Callens VP Customer Success Active social listening. And tools.
  • 2. • Monitoring – luisteren Wie? Waar? • Engaging – praten. • Analysing – terug naar start! Social media, de cyclus Let’s get started
  • 3. Social Media Monitoring Social media, forums & blogs, eigen forum, historische data, filteren,... Welke bronnen? Interesses (jezelf, je industrie, je concurrentie), filteren, vergelijken, doel. En welke topics? Terwijl de klantendienst communiceert, kan de marketingafdeling persberichten opvolgen. Wie moet er allemaal luisteren?
  • 4. Social Media Analytics Volume, tone of voice, naamsverwarring, interesses en aanwezigheid. Meten is weten. Taalanalyse, locatiebepaling, vergelijken, filteren. Veel. En exporteerbaar (via API). Wat kan er zoal? Was dat mijn beste post? En welke leeftijden spreken er over mijn product? En over mijn eigen profielen? We werken in teamverband. Dashboards. Doen we het goed?
  • 5. Screenshot Gather valuable insights on the performance of your social profiles
  • 6. Screenshot Where are people talking about your brand?
  • 7. Screenshot Influencers: who’s most influential with what they say about your brand or competitors
  • 8. Screenshot Top photos that are being shared about your brand
  • 9. Screenshot Discover top conversations and compare amount of buzz amongst your competitors
  • 10. Customer Engagement Al je profielen vanuit 1 tool beheren. Antwoorden, vind ik leuk, profieldetails bekijken, labels… Net zoals email! Targetting, content kalender, url shortener… Publiceren Ingeblikte antwoorden, CRM integratie… Antwoorden Teamwork Taken, goedkeuring vragen, gebruikersrollen, automatisatie en waarschuwingen…
  • 11. Screenshot Keep track of everything said about your brand online and interact with your custmers on all your social profiles at once
  • 12. Denkbeeldige case study Belhaver – biologische havervlokken • Belgisch bedrijf – B2C • Gezondheid staat centraal. • Wil kennis en interactie – en targets.
  • 13. Tools and Needs PR & Communications1 Monitoring Analytics Engagement
  • 14. Tools and Needs Monitoring Analytics Engagement Marketing2
  • 15. Tools and Needs Monitoring Analytics Engagement Marketing & Customer Service3
  • 16. Tools and Needs Monitoring Analytics Engagement A Social Media Team is born4
  • 17. Dimitri Callens dimitri@engagor.com +32 496 13 34 39 @calldimi linkedin.com/in/dimitricallens