Leveraging your ecosystem for growthstrategising for innovationWhat is the source of your competitive advantage? It’s not in For whom?your product or service, or even in your organisation ... it’sin your network – or the ecosystem of industrial partners, • CEOs or executive directors of technologicalhigher education and government – that you participate in. organisations • CTOs, CIOs, COOs or CMOs of a larger companyAs your source of competitive advantage moves outside • VPs or Directors R&D, NPDs Innovation & Corporateyour company and into your ecosystem, strategically Venturingdesigning and exploiting this ecosystem is a condition for • Investment Managers and Venture Capitalistsstimulating corporate growth and renewal. This programme • Directors of Strategic Development or New Businesson ecosystem management will give you a new view on Developmentinnovation management. Added value for you and your companyVlerick and University of CambridgeJudge Business Schools You will:In response to market demand, two prominent European • attune your technology and innovation strategies to thisbusiness schools – Vlerick Business School and the new thinking, which focuses on leveraging and playingUniversity of Cambridge Judge Business School – have ecosystems.joined forces to present this unique international • understand how technology is created and developedprogramme on strategy and innovation. in the most diverse ecosystems, such as mobile telecommunications, high-tech systems, materials scienceLeuven and Cambridge offer you the best of the high-tech and the bio-sciences.ecosystems that encompass these two university towns. • give free rein to your creativity in a users and technologyYou will join participants from a wide variety of countries, community.world-renowned instructors, and prominent guest speakers • draw success and competitive advantage from strategicfrom local industries. Add on-site company visits with top partnerships between small and large science andsenior executives … and you’re already immersed in a high- technology companies.level learning ecosystem of your own!" Innovation, strategy, entrepreneurship, leadership,entrepreneurial marketing and entrepreneurial finance: the bestminds share their knowledge and know-how with you. As a trueinnovator, you’ve got to be there! “Prof Walter Van DyckHead, Innovation Management Cell
Meet your faculty • Prof Michael Barrett (University of Cambridge Judge Business School): Reader in Information Technology and Innovation, Director of Studies in Management and an expert in design- thinking for services innovation. • Prof Walter Van Dyck: leads Vlerick’s Innovation Management cell and is an expert in technology-based business models and corporate innovationProgramme design strategies.The ‘Strategising for Innovation’ programme comprises 3 modules: Because your time is precious, this programme presents only the very bestModule 1: Strategising for Innovation speakers, who share their rich experience in their field of expertise. Academic• Business modelling in the corporate ecosystem speakers and practical testimonials• Technology strategising combine to form a solid link to realworld• Market or hierarchy: Corporate venturing or R&D? practice from a strong academic• From competition strategy to portfolio management foundation. Meet the core instructors on the programme’s website.Module 2: Leveraging the Ecosystem PRACTICAL INFO• National innovation systems and ecosystem development• Constructing and exploiting the corporate ecosystem Dates and venues• Knowledge development and collaboration in corporate ecosystems 6 days April - June 2013Module 3: Business Model Design and Implementation Vlerick Business School, Leuven Campus, Belgium and University of Cambridge• Business model innovation Judge Business School, Cambridge,• Managing competing business models United Kingdom• Design-thinking for business models in emerging markets Language English Fee € 6,945 (excl. 21% VAT) The price includes: 6 overnight stays, breakfast, lunch, and dinner. Not included: travel expenses. apply now! Please see Practical Info on the following page, or visit:University of Cambridge Judge Business School www.vlerick.com/strategising-for-innovation
Practical infoRegistration Online registration: quick & easy!Action! Register online.Questions? Please contact:Ghita GreefGroup Product ManagerT: + 32 9 210 98 94F: + 32 9 210 97 firstname.lastname@example.orgReep 19000 Ghent, BelgiumYour certificateYour active participation in one of our programmes Register online via:qualifies you for a Certificate from Vlerick BusinessSchool. www.vlerick.com/ innovation-programmesIn addition, when you successfully complete anExecutive Master Class, you can join the VlerickAlumni, a worldwide network of more than 16,000 Financial benefits for you?members in 100 countries. • 10% discount for paying members of Vlerick AlumniCancellation • SME portfolio: subsidies for Flemish SMEs. • Vlerick Social Profit Grants for organisations active inConsult our cancellation conditions at: the social profit sector.www.vlerick.com/conditions You’ll find more info at: www.vlerick.com/benefitsOur team is here for you FOLLOW THE VLERICk INNOVATION NETWORK Ghita Greef Group Product Manager Visit our website: T: + 32 9 210 98 94 www.vlerick.com/innovation-network email@example.com Follow us on Twitter: @Vlerick #Innovation Participate in our LinkedIn group: Rian De Bruycker Vlerick Innovation Network Programme Advisor T: + 32 9 210 98 84 firstname.lastname@example.org
Application formInnovation management EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013 INNOVATION Yes, I wish to apply for the following programme(s): MANAGEMENT Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management Vlerick Innovation Network In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form. ENGLISHName First name M F Function CompanyCompany address N° busPostal code CityCountryTelephone Fax E-mail Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.Home address N° busPostal code CityCountryHome telephoneInvoice to be addressed to:Name First name M F (Only fill the section below if different from company address above)Address N° busPostal code CityCountryVAT n° I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programmeDate - - SignaturePlease return this form BY FAX OR POST to:Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School forReep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgianghita.email@example.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 youYou can also apply online at are entitled to inspection and correction of data related to you as kept bywww.vlerick.com/innovation-programmes Vlerick Business School.
THE Programmes ofvlerick BUSINESS schoolI would like to receive information on the following programmes (please tick).Please return your contacting details to us by fax, e-mail or post.General Management Operations & Supply Chain Management Advanced Management Programme E Project Management D International Management Programme E Purchasing Management E Middle Management Programme D Operational Excellence E Young Management Programme D & E Executive Master Class in Supply Chain Management EAccounting & Financial Management Entrepreneurship Understanding Annual Reports D & E KMO Challenge D Mastering Costs and Budgets D & E KMO Excellence D Fundamentals of Financial Management D & E Entrepreneurship for Managers D Strategic Cost Management E Valuation of Companies E People Management & Leadership Executive Master Class in Controllership E The People Manager D Executive Master Class in Corporate Finance E Executive Decision Making D Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D and Asset Management E Inspiring for Change D Negotiating to Create Value D & EHuman Resource Management Self-mastery D HRM with Impact D Bestsellers read for you D Compensation & Benefits D Executive Master Class in Human Resource Management D Strategy Strategy in Action EICT & Business Process Management ICT-Management D Executive Master Classes Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E Excellence in Business Process Improvement E Executive Master Class in Business Process Management E Executive Master Class in Business Process Management E Executive Master Class in Controllership E Business Intelligence Workshop E Executive Master Class in Corporate Finance E Executive Master Class in Financial AnalysisInnovation Management and Asset Management E Strategising for Innovation E Executive Master Class in Human Resource Management D Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E Corporate Innovation Management E Executive Master Class in Supply Chain Management E Executive Master Class in Innovation & Entrepreneurship E MBAsMarketing & Sales Full-time MBA E Introduction to Marketing Management D Executive MBA E Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E Brand Management & Communication D Product Management D Masters Strategic Business-to-Business Marketing D Masters in Financial Management E Executive Master Class in B2B Marketing and Sales E Masters in General Management E Masters in Marketing Management ED Programme in Dutch E Programme in EnglishMore information on www.vlerick.com